Nazi ideology no longer to appear in Google search results in Spain - The Jerusalem Post

Nazi ideology no longer to appear in Google search results in Spain - The Jerusalem Post

Nazi ideology no longer to appear in Google search results in Spain - The Jerusalem Post

Posted: 23 Jul 2019 06:16 PM PDT

An illuminated Google logo is seen inside an office building in Zurich, Switzerland December 5, 2018

An illuminated Google logo is seen inside an office building in Zurich, Switzerland December 5, 2018.. (photo credit: REUTERS/ARND WIEGMANN)


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Some of the most defamatory content, including material promoting Nazi ideology and denying the Holocaust, will no longer appear in Google search results in Spain, according to the Lawfare Project. 

The Lawfare Project, representing a group of Spanish Jews, filed several take-down notices with Google LLC after the Jews identified content in Google search results that included extreme and defamatory racism against the Jewish people. Google's lawyers examined the complaints and, subsequently, various examples of antisemitic content identified in the notices are now blocked from appearing in Google searches in Spain, the Lawfare Project explained in a release.
Articles published by the Daily Stormer, a neo-Nazi website promoting extreme racism against Jews and others, will now not appear in results, among other examples. 

To the best of the knowledge of the parties involved, this is the first time that Google has blocked illegal content against the Jewish people based on defamation complaints. The understanding with Google allows for the blocking of specific content from its search engine by filing detailed blocking notices, which the Lawfare Project said marks a turning point in the tech giant's approach to violent and defamatory antisemitic content.

"For many, the road to antisemitic radicalization is through an online search result," explained Lawfare Project executive director Brooke Goldstein. " It is unacceptable, immoral and unlawful in Spain for online platforms to profit from extreme and violent propaganda against Jews."
Ignacio Wenley Palacios, the Lawfare Project's Spanish counsel said that, "the cooperation with Google LLC has been instrumental in distilling from the case law of our Constitutional Court clear concepts of illegal content regarding Jews as a vulnerable minority and victims of the Holocaust that both uphold free speech to the utmost level allowed by the European Convention on Human Rights, while following the standards of the European Court of Justice."
Google likewise recently announced changes to its policies on racist and extremist content on YouTube, but those changes do not affect the appearance of extreme content in Google search engine results. The previous decision was not connected to the work of the Lawfare Project.

In February 2019, the Financial Times reported that Facebook, YouTube and Twitter were taking down nearly three-quarters of content deemed "hate speech" within 24 hours. In 2016, these same platforms signed up to voluntary hate speech rules in an effort to prevent EU-wide regulations against the tech giants.

FT reported that the hate speech removal rate jumped substantially from the average of 28% of reported content being removed within 24 hours when the code of conduct was introduced in 2016. 

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Merkle: Google ad growth slowed, Microsoft gained with Yahoo in Q2 - Search Engine Land

Posted: 23 Jul 2019 02:24 PM PDT

Ad spend growth on Google search ads slowed while desktop spend on Microsoft Advertising had its strongest quarter in more than three years in the second quarter of 2019, according to performance agency Merkle.

Verizon Media inventory bump. Microsoft Advertising's gain came in large part from its deal with Verizon Media to handle all search ad inventory across its properties, including Yahoo, Merkle reported. That meant a loss for Google, which had been serving Yahoo shopping ads since 2016. The transition to Microsoft Advertising (formerly Bing Ads), announced in January, was largely completed by the end of March.

U.S. spending on Microsoft Advertising shopping ads grew by 54% year-over-year. Overall, Microsoft Advertising spend grew 8% year-over-year compared to the combined results of Bing Ads and Yahoo Gemini the prior year, reversing two consecutive quarters of negative growth.

Slower Google Shopping spend growth. Google Shopping spend grew 38%, a deceleration from 41% in the first quarter of 2019. "Yahoo dropping Google's ads in favor of Bing Product Ads at the end of Q1 appears to have had a meaningful impact," said Merkle.

Overall search spend growth steady at 14%. Among Merkle's client base, which skews large retailer, US search spend increased by 14% year-over-year in the second quarter of 2019. Microsoft Advertising spend grew by 16%, and Google Ads search spend rose by 15% year-over year. Google click volume increased by 10% and CPCs rose by 4.5% from the previous year.

U.S. paid search trends
Source: Merkle

Why we should care. This is a high-level look at the data encompassed in Merkle's Digital Marketing Report (registration required), but it reflects the slower growth the engines have been reporting. (Microsoft reported slower ad revenue growth last quarter. Google reports earnings for the second quarter of 2019 on Thursday.) However, there are areas of growth for advertisers (and more nuanced stories to tell), with Microsoft Advertising shopping ads being one example.

Merkle also noted that click share for RLSAs have been declining for several quarters, hitting a nearly two-year low last quarter. The decline's timing lines up with the launch of Apple's ITP 2.0. However, similar audiences' click share reached a new high with more than 8% of audiences click share last quarter. Customer match has held steady with 2% of audience clicks.

About The Author

Ginny Marvin is Third Door Media's Editor-in-Chief, managing day-to-day editorial operations across all of our publications. Ginny writes about paid online marketing topics including paid search, paid social, display and retargeting for Search Engine Land, Marketing Land and MarTech Today. With more than 15 years of marketing experience, she has held both in-house and agency management positions. She can be found on Twitter as @ginnymarvin.

The Google Maverick Update Slowing Down - Search Engine Roundtable

Posted: 23 Jul 2019 05:21 AM PDT

What a wild several days with Google updates - we had fluctuations on July 11, 12 and 16th and then some massive chatter and Google search result fluctuations on July 18th or so. Google would not confirm or deny these updates, so it was named by the community the Google Maverick Update.

It seems as of the past few days or so things have significantly calmed down. Here are the charts showing the past 30 days or so of changes from the tools that track it.


click for full size


click for full size


click for full size

I won't share all the tools but you know where they are.

It seems things have calmed down - but who knows, it was one insane week or so and no word from Google on what happened. So much for all that transparency.

Forum discussion at WebmasterWorld and Black Hat World.

Google Maps App Updated With Ability to Edit Business Information - Search Engine Journal

Posted: 22 Jul 2019 03:32 PM PDT

Google has updated the Maps app on iOS, allowing business owners to edit their listing information without leaving the app.

This will make it easier for verified owners and managers to edit their business profile.

Business owners may find this feature especially helpful when looking up their own listing in Google Maps.

For example, you may be checking your listing to see if there are any new reviews or customer photos and end up spotting an inaccuracy in the business profile.

Maybe you changed your hours or stopped offering a particular service, and the change isn't reflected in the business listing.

Now you can update the information immediately in the Maps app, rather than leaving the app and using a mobile browser or the Google My Business app.


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