Making PPC Search Ads Work For Your Hotel - Hotel News Resource
Posted: 24 Jul 2019 11:00 AM PDT
Pay-per-click (PPC) search ads are an effective way for hotels to outrank their competition in search engine results and drive quality traffic to their website. These non-organic search results appear above and below organic results on search engines. Hotel marketers bid on keyword terms and phrases relevant to their hotel property to rank in online searches.
The cost of PPC search campaigns is determined by how many clicks an ad receives. Each time a paid ad is clicked on, a small fee is paid to the search engine. In order for hotels to drive direct booking conversions online, quality traffic to the property's website is essential. PPC search ads typically attract motivated traffic, meaning the guests who click the ad have more intention of converting. This may be why paid search is the top digital ad channel for advertisers. According to Marin Software's State of Digital Advertising 2019 report, paid search accounts for 39% of advertisers' budgets.
When creating PPC search campaigns, it's important to think about what your potential guests may be searching for. For example, if your hotel is located in Downtown Denver, you'd want to bid on terms such as 'hotels in Downtown Denver'. Since these online travelers are already searching for hotels there, they are more qualified leads and therefore more likely to convert.
Why PPC Search Is Important for Hotel Marketing:
How To Make PPC Search Campaigns Work:
In order to make pay-per-click campaigns generate profit for your property, there are several things to consider.
About Vizergy® Digital Marketing:
Vizergy serves the world's hospitality industry with conversion optimized website design and fiercely competitive tools to maximize revenue. Our formula for success includes cutting-edge technologies, proven digital marketing programs and the best professionals in the industry. At Vizergy, hospitality marketing is not only our mission, it's our sole focus.
For more than 20 years, Vizergy has relentlessly developed and deployed the best marketing technologies and talent to serve thousands of hospitality clients with excellence. The company deploys complete travel life-cycle marketing solutions from responsive website design and development, to proven award–winning digital marketing programs, reservation solutions, media planning and deployment. Vizergy's platform has long been touted as the #1 digital marketing system for hospitality clients, easy to deploy, turnkey and SMART, empowering clients to win in today's complex and competitive hospitality industry.
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