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“Local Search Analytics Defines True Local Competitors, Performance 07/18/2019 - MediaPost Communications” plus 3 more

“Local Search Analytics Defines True Local Competitors, Performance 07/18/2019 - MediaPost Communications” plus 3 more

Local Search Analytics Defines True Local Competitors, Performance 07/18/2019 - MediaPost Communications

Posted: 17 Jul 2019 10:49 AM PDT

Google's focus on hyperlocal search data prompted Moz to build a platform giving marketers tools to access competitive data for tracking and analytics.

Local Market Analytics provides search engine optimization professionals with a feature Moz calls "multi-sampling of local SERPs per keyword and hyper-local search volume."

The data can dig deep into the neighborhood level, giving search marketers a better representation of what customers see when searching.

"Now that Google is becoming a home page for so many types of businesses, you have to think about doing conversion rate optimization on the search results as well as the website," said Sarah Bird, Moz CEO. "Google also has so much more information, which means more variation in the types of searches. … Sometimes we don't go to the search engine. We go straight to Maps when we're looking for information related to directions."

Google's focus on hyper-localization means search is not just for physical business locations. Bird said this platform is the first step in tracking a hyperlocal market.



This shift, in conjunction with the search engine's February algorithm updates, indicates a continued emphasis on local search.

Challenges for major national brands like Home Depot might be different in one ZIP code versus another. This means businesses could have different competitors and search results may look different in one area versus another with charts, maps and images.

Based on these local complexities, Moz built a platform that analyzes rankings and other search optimization strategies, taking into consideration the retailer's preferences within their top five ZIP codes.

The platform highlights search volume for local markets for easy evaluation of strategic market expansion opportunities and prioritization of traffic-driving keywords. It surfaces competing sites in local markets with a map view, so marketers can see their competitors in a specific space.

The platform also offers reporting with data backed by real local SERPs that Google actually serves.

Fastbase New 3.0 Extension to Google Analytics Boosts Lead Generation to a New High Level for B2B companies - GlobeNewswire

Posted: 17 Jul 2019 03:26 AM PDT

The fast-growing Saas company Fastbase, is now ready to launch a new powerful version of the popular Google Analytics extension that identifies website visitors worldwide. The new extension version Web Leads 3.0 for Google Analytics is anticipated early in August and is expected to receive a lot of attention. The release of Web Leads 3.0, the new extension for Google Analytics, means that search terms can now be linked directly to the website visitor that used them - bringing context to the content. The tool can identify search keywords from Google, Yahoo, Bing, Naver, Yandex and Baidu and provide a powerful new correlation between the search keywords and data about the website visitor. With this intelligence businesses will be able to determine what drives the customer interest and have the right department follow-up.For example, when a user searches for "automation solution" on Google and clicks on a company site in the results, Fastbase can deliver real-time data on the company visiting, key employees and the search term used. This saves time and effort because the right team (in this case, automation software) can follow up on the lead.Based on its great success, Fastbase is on the verge of being listed on the OTC Markets in New York, with the strategic aim of a potential listing on the NASDAQ or the NYSE.Fastbase investor relations and news room: About Fastbase Inc. 
Fastbase Inc. is a Delaware-registered web and database analytics company that offers a growing suite of tools to support to B2B marketing and sales. The Fastbase platform gathers and displays detailed information of website visitors, including name of the company, contact information, email addresses and LinkedIn profiles. 
Fastbase's success has been facilitated by its seamless integration with Google Analytics. Its platform can identify website visitors in real-time providing business customers with powerful insights into their website users' behavior. The Fastbase Web Leads software combines a website's analytics data with real-time visitor information, allowing customers to minimize the guesswork around who is visiting their website.  
Fastbase analyzes over 7 billion website visitors from over 1,000,000 companies and top brands around the world. Find out more about Fastbase extension to Google Analytics visit 

Possible Google Search Ranking Algorithm Update July 11 & 12th? - Search Engine Roundtable

Posted: 15 Jul 2019 04:52 AM PDT

I am seeing some limited chatter within the SEO community about a Google algorithm update happening around July 11 and 12th. The chatter, to be honest, is not that huge but it is 100% more than normal. Plus the automated tracking tools are showing signs of an update as well.

Here is some of the recent chatter in both WebmasterWorld and Black Hat World:

I am definitely noticing some fluctuations out of the ordinary. After a quiet week, it appears that Google is releasing an update.

I'm noticing huge fluctuations, but I don't know if it's because of the work I've been doing to my site or what.

Just as I suspected, a new update from Google here in the USA and apparently elsewhere. Maybe it's Google's Prime Day update to give Amazon even more domain crowding, top spots, etc.?

An update might be rolling out in the US as well.

No changes for me. Probably I've been left out again

I can confirm that on my end yesterday's uptick was the only result of a link posted to reddit. Traffic is back to the same today.

Has anyone seen an increase in there serp rank in the past couple of days? I started ranking for so many words and have seen an increase in traffic by 40% in the past 2 days.

Plus the automated tracking tools are showing signals of an update. Here are some of those charts so you can see yourself:


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SERP Metrics:

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Advanced Web Rankings:

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Cognitive SEO:

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Are you noticing changes? Again, I am seeing a spike in chatter within the SEO community from July 11th through late Sunday night. Maybe the chatter will spike up more within the community after SEOs begin checking their analytics.

Google has not yet confirmed or announced a Google search update.

Forum discussion at WebmasterWorld and Black Hat World.

Update: Here is the only comment from Google on this thus far. :(

Google finally says it will kill censored Chinese search engine Project Dragonfly - The Independent

Posted: 17 Jul 2019 03:26 AM PDT

Google has finally said its controversial project to build a censored search engine for China has been "terminated".

Speaking at a Senate Judiciary Committee hearing on Tuesday, Google's vice president of public policy Karan Bhatia said Project Dragonfly had been abandoned.

The tech executive appeared at the hearing in Washington, DC, to face questions about Google's content policies,

We'll tell you what's true. You can form your own view.

From 15p €0.18 $0.18 USD 0.27 a day, more exclusives, analysis and extras.

Her appearance came hours after US President Donald Trump said he will "take a look" at investigating Google for treason after Peter Thiel accused the technology giant of being infiltrated by Chinese agents.

Mr Bhatia told Republican Senator Josh Hawley at the hearing that Google has seen no evidence that it has been infiltrated by Chinese intelligence agents and that it did little business in China.

"Fundamentally in China we actually do very little today, certainly compared to any other major technology company," he said.

But under questioning from senators, Mr Bhatia declined to commit to not censoring content in China or to undergoing a third-party audit of its content moderation policies.

The lack of commitment drew sharp criticism from Mr Hawley.

"Clearly our trust and patience in your company and the behaviour of your monopoly has run out," he said. "It's time for some accountability."

Mr Thiel has financially backed several Republican politicians at the state and federal level, including Trump and Hawley, who have expressed concern about the influence of Google's search and advertising businesses.

The tech billionaire invested in Facebook soon after its founding and is a director at the social media company, which is Google's top rival for online ad spending.

He is also a director at data analytics software firm Palantir Technologies, which, like Google, competes to secure government technology contracts.

Additional reporting by agencies


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