5 Audio Marketing Trends You Should Be Paying Attention To - CMSWire5 Audio Marketing Trends You Should Be Paying Attention To - CMSWirePosted: 04 Oct 2018 12:00 AM PDTPHOTO:
ShutterstockAs we edge towards 2019, its clear to see the growing role of audio content in our daily lives. From morning news readouts to late-afternoon podcast sessions,
Google claims that 72 percent of those who own a voice-activated speaker use the device as part of their daily routine.Why Audio Content, And Why Now?We've already touched on the
pros and cons of audio marketing, but perhaps the biggest advantage that audio has over written and visual content, is the fact that audio content is more convenient for the consumer to consume. Deepak Shukla, founder of London-based
Pearl Lemon, commented on this advantage, "We can listen to audio experiences and engage with them while doing other tasks, that's what makes it such a great experience. With written content, you have to sit down and focus on i…
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