“Facebook, YouTube, Weather: Top 20 Google Search Queries of Q2 2019 - Digital Information World” plus 1 more
Posted: 23 Jul 2019 03:00 AM PDT
With the second quarter of 2019 officially behind us, it is time to collect the data concerned with various activities that transpired in the world of internet from April 1st to June 30th. That also includes the Top Google Queries.
A list of top 20 Google Search Queries based on Google Searches attempted across the globe, was prepared, courtesy of Google Trends. Although most of the entries in the list and their positions on the chart were expected, the search volumes were quite interesting.
That should raise another question i.e. Google doesn't publish Search Volumes so how was the volume for each query determined? The answer to this question is that the chart was prepared using the Relative Volumes for each Query compared to the Search Volumes for the Top Query. The results were presented under the Index Column.
So, an index of 82 typically means that the query in question received 82% of the search volume of the Top Query.
Coming to the chart now, it can be seen that the query "Facebook" has been searched the most during the last 3 months and has thus, emerged as the Top Query. It's interesting to see the term Facebook on top, as it means that countless people search this term to access Facebook instead of visiting it through the official website of Facebook directly.
Facebook is followed by "Google" with an index of 88, which is quite interesting as well because it is difficult to grasp the fact that people use Google to search for… Google!
YouTube, Instagram and Amazon also managed to make it to Top 10. Additionally, terms like Gmail, Yahoo, CricBuzz and Twitter, although failed to make the top 10, solidified their respective spots in the Top 20.
It will be interesting to see how many of these top 20 search queries will get knocked off their positions by other terms once the results for Q3 come in.
Posted: 23 Jul 2019 05:11 AM PDT
Editor's note: "Ask an SEO" is a weekly column by technical SEO experts Jenny Halasz and Kristine Schachinger. Come up with your hardest SEO question and fill out our form. You might see your answer in the next #AskanSEO post!
Welcome to another edition of Ask an SEO! A reader asks:
Simply, does "freshness" affect rankings?
This is not a simple yes or no answer, as in most things SEO, it depends.
In this particular situation, I would not write three pieces of content and then change the single page on a monthly basis. This does not meet the freshness requirement, anyway.
Google is trying to understand what your webpage is about topically. If you're changing that regularly, then it would more likely do more harm than good.
So what does freshness mean?
Query Deserves Freshness (QDF)
In 2011, on the heels of the Caffeine Update that allowed Google to crawl and index the web more quickly, Google released a change to the search results that would favor, in some use cases, fresh content over more traditional "evergreen" pages.
This is known as QDF, or "Query Deserves Freshness".
Since then QDF has become one of the most misunderstood portions of Google's algorithms.
My new clients often tell me they were told by their last SEO that they needed to change their content and homepage frequently so Google would rank it better.
But this is not true.
While there are query terms where Google will serve more "fresh results" first over older content, this is vertical and use case-specific.
QDF does not always matter.
So how do we know when it does?
When QDF Matters
QDF was never meant to be applied to all searches. Even when it rolled out, it affected only about 30% of queries.
For example, your recipe site with your great grandma's spaghetti sauce doesn't need to be updated regularly, if at all.
No one needs to change a page outlining Einstein's Theory of Relativity on a daily, weekly, or ever basis.
Some kinds of content are just meant to stick, or be "evergreen."
Then, of course, some queries are not.
Google outlines these in its original blog post. They are based on the following criteria.
You can also add the new schema categorizations for jobs and events to the list of items that would fall under QDF.
QDF Was Meant for Queries Related to Time-Sensitive Searches
As we can see, these time-sensitive searches can be something as obvious as news or products in an ecommerce site, to what is trending in Google, to a simple yearly product review site.
When trying to determine whether your query term needs fresh content, ask yourself:
If the answer is yes, then you will want to add new content and a change any category hub pages leading into it on a regular basis in a timeframe that corresponds with the change.
For instance, if you published a list of all SEO conferences in the U.S. for this year, that list would likely only change when new conferences were added or when the year ended.
However, this does not mean you should be changing an existing page just for the sake of change.
For instance, if I have a page for "SEO Conferences in the U.S. for 2018", I don't want to replace it with an "SEO Conferences in the U.S. for 2019" page.
I would want to add a new page with the new reviews with a focus on the new year.
Here are just a few reasons:
Now, if you have 10 years of conferences listed, you may want to archive or deindex older content, but that would be based on a site by site basis. In some cases, old content can be resurfaced and become beneficial.
One publisher site I worked on had a 10-year-old old article suddenly become trending.
It was a piece on the Zodiac Killer. When the movie "Zodiac" came out, it was ranking well and users started visiting it all over again.
Be careful not to remove content simply for the sake of removals. You could remove important and useful evergreen pieces.
Yes, QDF matters. But not always. And not for all sites.
However, when your content or site needs to be fresh, create new content.
Don't simply replace old pages with new text unless it is truly an update to that content.
Create new ones.
Featured Image Credit: Paulo Bobita
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