A Relatively Unknown Indian Rapper Allegedly Beat Taylor Swift and BTS' YouTube Records Using Google AdWords - Digital Music News
Posted: 12 Jul 2019 12:00 AM PDT
We'll start with this: according to YouTube, Taylor Swift's 'Me!' currently holds the platform's 24-hour views record for a solo artist.
The music video — featuring Panic at the Disco's Brendon Urie — hit 65.4 million views in a single day.
'Me!' easily surpassed the previous record. Ariana Grande's 'Thank U, Next' had previously reached 55.4 million views within 24 hours.
Among bands, BTS currently holds the record for most views within 24 hours for 'Boy With Luv' featuring Halsey. Fans viewed the video 76.4 million times within 24 hours of its release.
Now, one of the major labels claims that an Indian artist has easily smashed Taylor Swift and BTS' record.
How some money to Google goes a long way.
According to Sony Music, rapper Badshah's latest track has set a record on YouTube.
The music video for 'Paagal' (pagal means bizarre or fantastic in Hindi) reached over 75 million views within 24 hours of its release. The major label claims the video has "dethroned [both] BTS and Taylor Swift."
Currently, the music video has over 83.3 million views.
Speaking on the milestone – which YouTube has yet to confirm – Shridhar Subramaniam, Sony Music's President of India and Middle East, said,
The rapper – real name Aditya Prateek Singh Sisodia – added that he created 'Paagal' to take music from India "across borders and make our presence felt."
So, how did Sisodia purportedly achieve the milestone?
On an Instagram story, the rapper raised suspicions when he accidentally suggested Sony Music may have bought fake views.
According to Badshah, most of the criticism came from BTS fans — known as A.R.M.Y.
One fan said,
Slamming the 'milestone,' another BTS fan said,
Defending the unverified YouTube record, the rapper concluded,
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