40+ SEO Statistics for 2019 - G2
Posted: 17 Jul 2019 07:42 AM PDT
On-page SEO statistics
With all of the different ways that marketing teams try to game SEO, they sometimes forget that quality content is still one of the most crucial factors in determining a page's SERP ranking. You can have all the keywords in the world, but it won't matter if no one finds your written content to be informative and useful. On-page SEO refers to the practice of optimizing individual web pages, which includes both the content quality of the page as well as HTML optimization. Users who want to increase their on-page SEO should focus on making their content unique and the page layout readable. By maximizing the quality of on-page SEO this gives your content a higher chance of being read as well as shared.
Mobile SEO statistics
People today have double the amount of interactions with brands on mobile than anywhere else. Mobile has taken over as the preferred tool for online searches as users prefer the efficiency that mobile search brings. Google even stated that if your pages aren't optimized for smartphones, they won't rank in mobile search at all. With this in mind, mobile optimization must remain a top priority for marketing and web development teams.
A backlink occurs when another website links to your web page. According to Andrey Lipattsev, a search quality senior strategist at Google, links are the most important factor that contributes to a web page ranking. This means that to increase your domain authority, and website traffic, a major part of your SEO strategy must be centered around ways to get more backlinks.
Technical SEO statistics
Technical SEO refers to all the factors that affect SEO aside from the actual content. This includes aspects such as page speed, mobile optimization and site architecture. Technical SEO is the foundation that allows your on-page and off-page SEO to run smoothly and affects the overall bounce rate of visitors. Google has even stated that its search engine expects pages to load within two seconds or less, and that page speed does have an impact on SEO.
Local SEO statistics
Local SEO refers to searches that relate to businesses that serve clients face-to-face. This includes restaurants, retailers, doctors and any business that owns a physical store. According to Google, 46% of searches now have a "local intent" which means that more and more people are turning to search engines to find immediate services in their area. For businesses in the service industry, you are going to want to optimize your business with address, store hours, phone number, website link and also customer reviews. Once you have all your company information you can then claim your business on Google which will allow you to show in Google Maps results. This is the best way to improve your local SEO and ensure that your business is showing up in relevant searches.
General SEO statistics
SEO is the cornerstone of content marketing
Website visibility is one of the most important factors that leads to brand awareness. Without an active approach to your content marketing strategy, your website will not be optimized to its full potential.
While there are many technical aspects behind mastering SEO, it's important to keep in mind that quality, relevant content should be the number one priority. With all the written content on the web, the best way to stand out is to make something unique and useful so readers are more likely to share your article.
Wanna learn more? Check out our article answering the question how does SEO work.
Posted: 02 Jul 2019 12:00 AM PDT
Rank Tracker is an SEO program for selecting keywords, tracking website positions, analyzing search results and determining the complexity of website promotion using certain keywords. It also simplifies the diagnostics of the presence of a filter (sanctions) on the website and will help in case of promoting a local business website. And if you need to create reports, Rank Tracker can make this work simpler as well.
Rank Tracker has keyword research and analytics tools allowing to search for keywords of competing websites in a huge online database. Thus, in a few minutes, you can get a list of keywords for which the website you are interested in is already ranked in the search results and in what position.
That is, the program may collect keywords both in real-time from "external" sources, such as the Google AdWords keyword planner, but also connects to the Rank Tracker developer database and may take data from this database. In this case, not only the information gathering process is significantly accelerated, but there is no threat of your IP being banned. Checking the keyword rankings has become much simpler with this tool.
According to the developers, the database is updated daily. The database contains data about website keywords and the history of their positions in the search results. Also, you can get information about the promotion complexity of the database.
The following search options are available:
The Keyword Difficulty column indicates the complexity of website promotion for a given word in a given search engine and in a given search type. Keyword Difficulty is not specific to your website. This metric is calculated based on the top 10 websites in one of the search engines for a given word. Various factors are analyzed within these top pages. These factors include InLink Rank, number of pages that link to a domain, etc. The greater the complexity of the word is, the harder it is to outperform the competitors to rank for a given word.
In addition to competitors' keywords and related positions, you will also receive information about the types of snippets and the special type of snippets utilized on the top 100 ranked pages.
Search, sorting and filtering tools will be available to you for the convenience of working with keywords. You can also customize the table to your needs by adding, deleting, and moving columns. Moreover, you can export data to CSV. An example of such a report can be found at the end of this article above the comments.
You can add tags and color tags to words. You can add the address of the website in question to competitors if you wish so that it is more convenient to track your competitors and compare them with yours.
When you find out what your competitors' keywords are, you can add the words of interest to the module Target Keywords – Keyword map. Moreover, you can add them to an existing group or create a new one.
There are 8 sections in the Keyword Research module.
Keyword research tools
There is a section in Word Analysis – Keyword Sandbox By default, all keywords found using various keyword research and analytics tools in the Ranking Keywords, Keyword Suggestions, Autocomplete Tools, Related Searches, Domain Research, Related Questions и Keyword Combinations sections automatically fall into it.
Positions for these words are not tracked, but you can add them to Target Words – Keyword map when you consider it necessary. After adding, you can check the positions for them.
You can create, rename and delete groups of keywords. You can also transfer words from group to group. You can also create a group with a "black list" of keywords, instead of removing them from the project, so that during subsequent compiling of the Keyword Map from different sources, you will no longer encounter them.
For convenience, the keyword table in the Keyword Sandbox can be used to filter, search, sort, and change the composition of columns. For example, you can enable the display of the Found in the column to see which source the word was found in. There is also a special filter that will help you quickly display the keywords found during the last search, today or this week.
Rank Tracker can automatically separate keywords into groups (clustering). By default, clustering is carried out at the middle level of semantic similarity. You can change the level of similarity or even disable clustering in the settings. Changes in the settings will be applied to the keywords found in subsequent searches.
If you need to change the grouping for already existing groups, then in the group menu there is the Regroup words in the list option.
When you collect additional data on the keywords in the groups, all estimated information will be displayed for the entire group in the upper part of the window:
By grouping the keywords with the pages, one can judge whether it is worth promoting in this group or not on the basis of such information.
As you can see, the software tools for compiling the semantic kernel in Rank Tracker are complemented and improved in terms of both functionality and usability. A new module allowing to learn the keywords of competitors is the best tool and an excellent addition in terms of work on the semantics of the website. A trial of this checker tool will take all your doubts away.
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