40+ SEO Statistics for 2019 - G2

Posted: 17 Jul 2019 07:42 AM PDT

An effective SEO strategy has the power to improve brand visibility with increased traffic and more lead conversions.

This is why content marketing teams use SEO software to identify ways to improve their organic search rankings. But even with SEO software, SEO experts find it difficult to pinpoint the most effective SEO tactics. This is because each year Google changes its search algorithm anywhere from 500–600 times.

From meta description length to backlink authorities, Google is always changing the ways its search engine ranks on-page and off-page content. The good news is that much of what Google deems important for its SEO is being analyzed in real time to deliver concrete ways on how to improve your company's SEO.

To clarify some of the more challenging aspects of SEO, we've outlined some of the most important SEO statistics and how you can use this information to improve your SEO strategy in 2019.

Keyword statistics

SEO keywords are an integral factor that go into determining a page's SERP ranking. Prior to writing content, marketing teams should conduct keyword research in order to discover what online users are searching for the most often. Once marketing teams discover which keywords they should focus on, they can develop a list of keywords or questions that they can answer on their webpage in order to bring valuable content to the user. Users can take advantage of SEO software that will provide them with great keyword research tools and help boost your webpage's organic traffic.

48% of marketers say that keyword and phrase research is the most effective SEO tactic. (HubSpot)
96% of survey respondents use keyword research and topic importance as the two deciding factors in their SEO strategy. (Medium)
Businesses with a strong keyword in their company name rank 1.5 spots higher in search engine results. (Bridge)
Long tail keywords with lower search volume convert 70% better than major keywords. (Moz)
25% of all search volume happens outside the top 100 million keywords. (SEJ)
50% of search queries are four words or longer. (Hubspot)
66% of buyer intent keywords are paid clicks. (Clever Clicks, 2018)

On-page SEO statistics

With all of the different ways that marketing teams try to game SEO, they sometimes forget that quality content is still one of the most crucial factors in determining a page's SERP ranking. You can have all the keywords in the world, but it won't matter if no one finds your written content to be informative and useful. On-page SEO refers to the practice of optimizing individual web pages, which includes both the content quality of the page as well as HTML optimization. Users who want to increase their on-page SEO should focus on making their content unique and the page layout readable. By maximizing the quality of on-page SEO this gives your content a higher chance of being read as well as shared.

TIP: To find out how to improve your on-page SEO, read our article about On-Page SEO: 10 Actionable Ways to Rank on Page One in 2019

Video is 50 times more likely to get organic page ranks in Google than plain text results. (BrainShark)
Quality on-page content is known to increase blog traffic by as much as 2,000%. (Marketing Sherpa)
72% of marketers say that relevant content creation is the single most effective SEO tactic. (Marketing Profs)
43% of people click on a given result, solely based on the meta description. (Neil Patel)
78% of CMOs consider custom content to be the future of digital marketing. (Jeff Bullas)
Content that lands on the first page of a Google search has an average of 1,890 words. (Backlinko)
Blogs with images receive 94% more views than blogs without images. (Forbes)

Mobile SEO statistics

People today have double the amount of interactions with brands on mobile than anywhere else. Mobile has taken over as the preferred tool for online searches as users prefer the efficiency that mobile search brings. Google even stated that if your pages aren't optimized for smartphones, they won't rank in mobile search at all. With this in mind, mobile optimization must remain a top priority for marketing and web development teams.

40% of mobile website visitors will leave your site if it takes more than three seconds to load. (Google)
51% of searchers are more likely to purchase from a website that's been optimized for mobile. (Blue Corona)
61% of mobile users are more likely to contact a local business with a mobile site. (BrightLocal)
65% of survey respondents stated that they look for the most relevant content regardless of the company that provides the information. (Salesforce)
Three in four smartphone owners turn to mobile search first to address their immediate needs. (Google)
The average U.S. adult spent 3 hours and 35 minutes on their phones every day in 2018. (Emarketer)

Backlink statistics

A backlink occurs when another website links to your web page. According to Andrey Lipattsev, a search quality senior strategist at Google, links are the most important factor that contributes to a web page ranking. This means that to increase your domain authority, and website traffic, a major part of your SEO strategy must be centered around ways to get more backlinks.

TIP: To learn about the best ways to gather more backlinks for your webpage, check out our article on 5 Reasons why your website ranking sucks

Companies that have blogs receive 97% more links to their website. (HubSpot)
Content over 1,000 words receives more backlinks than shorter-form content. (Moz)
65% of marketers say link building is the most difficult SEO strategy. (Smart Insights)
85% of survey respondents said they are maintaining or increasing their link-building budgets this year. (Medium)
Infographics generate 37.5% more backlinks than a typical blog post. (QuickSprout)

Technical SEO statistics

Technical SEO refers to all the factors that affect SEO aside from the actual content. This includes aspects such as page speed, mobile optimization and site architecture. Technical SEO is the foundation that allows your on-page and off-page SEO to run smoothly and affects the overall bounce rate of visitors. Google has even stated that its search engine expects pages to load within two seconds or less, and that page speed does have an impact on SEO.

As page load time goes from one second to 10 seconds, the probability of the user bouncing is increased by 123%. (Neil Patel)
47% of polled consumers expect a page to load within two seconds. (Quicksprout)
Conversion rates fall by 12% for every extra second that it takes your website to load. (Compass)
44% of Fortune 500 company websites are not mobile-friendly. (Techcrunch)
Enterprise brands named technical SEO as its most successful strategy. (SEO clarity)
59% of SEO specialists state that technical on-site optimization is the most effective SEO strategy used. (Medium)
Page speed and indexation are the top technical concerns for SEO teams. (Medium)
Usability experts claim that it should only take three clicks to find any given page. (SEJ)

Local SEO statistics

Local SEO refers to searches that relate to businesses that serve clients face-to-face. This includes restaurants, retailers, doctors and any business that owns a physical store. According to Google, 46% of searches now have a "local intent" which means that more and more people are turning to search engines to find immediate services in their area. For businesses in the service industry, you are going to want to optimize your business with address, store hours, phone number, website link and also customer reviews. Once you have all your company information you can then claim your business on Google which will allow you to show in Google Maps results. This is the best way to improve your local SEO and ensure that your business is showing up in relevant searches.

Local searches lead to more purchases than non-local searches. 18% of local searches on smartphones lead to a purchase within a day vs. 7% of non-local searches. (Google)
76% of people who conduct a local mobile search visit a business within 24 hours. (Google)
Four in five consumers use search engines to find local information. (Google)
29% of consumers search for local businesses at least once every seven days. (BrightLocal)
78% of location-based mobile searches result in an offline purchase. (Search Engine Land)

General SEO statistics

57% of B2B marketers stated that SEO generates more leads than any other marketing initiative. (HubSpot)
Google has an 85.8% market share on search and 94.5% on mobile. (HubSpot)
Google is responsible for 94% of total organic traffic. (Medium)
Google changes its search algorithm around 500–600 times a year. (Moz)
45% of enterprises are investing more than $20,000 on SEO each month. (Medium)

SEO is the cornerstone of content marketing

Website visibility is one of the most important factors that leads to brand awareness. Without an active approach to your content marketing strategy, your website will not be optimized to its full potential.

While there are many technical aspects behind mastering SEO, it's important to keep in mind that quality, relevant content should be the number one priority. With all the written content on the web, the best way to stand out is to make something unique and useful so readers are more likely to share your article.

Wanna learn more? Check out our article answering the question how does SEO work.

The best competitor tracking and keyword research tools - KnowTechie

Posted: 02 Jul 2019 12:00 AM PDT

Rank Tracker is an SEO program for selecting keywords, tracking website positions, analyzing search results and determining the complexity of website promotion using certain keywords. It also simplifies the diagnostics of the presence of a filter (sanctions) on the website and will help in case of promoting a local business website. And if you need to create reports, Rank Tracker can make this work simpler as well.

Сompetitors' keywords

Rank Tracker has keyword research and analytics tools allowing to search for keywords of competing websites in a huge online database. Thus, in a few minutes, you can get a list of keywords for which the website you are interested in is already ranked in the search results and in what position.

That is, the program may collect keywords both in real-time from "external" sources, such as the Google AdWords keyword planner, but also connects to the Rank Tracker developer database and may take data from this database. In this case, not only the information gathering process is significantly accelerated, but there is no threat of your IP being banned. Checking the keyword rankings has become much simpler with this tool.

According to the developers, the database is updated daily. The database contains data about website keywords and the history of their positions in the search results. Also, you can get information about the promotion complexity of the database.

The following search options are available:

Search engine and type of search results: for desktop computers (normal results) or for mobile devices (mobile results).
A list of negative keywords, so that the results you don't need would not be included in the collected list.
The exception of keywords that are already present in Target KeyWords – Keyword map.
Getting additional data for the words: the number of requests, estimated traffic, competition level, cost per click (in Google AdWords), keyword difficulty, KEI, expected the number of advertising transitions (in Google AdWords ), estimated cost of advertising per month (in Google AdWords). This data may be collected from the online database or in real-time.

The Keyword Difficulty column indicates the complexity of website promotion for a given word in a given search engine and in a given search type. Keyword Difficulty is not specific to your website. This metric is calculated based on the top 10 websites in one of the search engines for a given word. Various factors are analyzed within these top pages. These factors include InLink Rank, number of pages that link to a domain, etc. The greater the complexity of the word is, the harder it is to outperform the competitors to rank for a given word.

In addition to competitors' keywords and related positions, you will also receive information about the types of snippets and the special type of snippets utilized on the top 100 ranked pages.

Search, sorting and filtering tools will be available to you for the convenience of working with keywords. You can also customize the table to your needs by adding, deleting, and moving columns. Moreover, you can export data to CSV. An example of such a report can be found at the end of this article above the comments.

You can add tags and color tags to words. You can add the address of the website in question to competitors if you wish so that it is more convenient to track your competitors and compare them with yours.

When you find out what your competitors' keywords are, you can add the words of interest to the module Target Keywords – Keyword map. Moreover, you can add them to an existing group or create a new one.

Keyword lists

There are 8 sections in the Keyword Research module.

Ranking Keywords – It was explained above in the article.
Keyword Suggestions – Keyword selection based on the data from Keyword Scheduler (Google AdWords), KeywordDiscovery.
Autocomplete Tools – Selection of keywords based on the data from search tips: Google, Bing, Yahoo!, Amazon, YouTube, Ask, Yandex.
Related Searches – Selection of keywords based on the data from a list of similar search queries Google, Bing, Ask.
Domain Research – Selection of keywords based on the analysis of a specific URL. Rank Tracker will analyze the address you specified and suggest keyword variants based on the data from such sources as: Google AdWords, Google Search Console, and Google Analytics. To retrieve the data by URL from the Google Search Console and Google Analytics, you need to have access to the accounts where this website is attached. This way you can work on expanding the keyword research of your website. Another source of information is to track your competitors. In contrast to Ranking Keywords, the search is performed not in the online database, but directly on the specified page. In the summary table, in addition to the data already reviewed, there are # of Competitors and TF-IDF (Avg). # of Competitors columns – when you enter a keyword for analysis, the program tracks your competitors by this word and analyzes their pages, offering you a list of keywords that they also use. This column indicates how many competitors of all those found use this word. If 5 is 62% of the total, then 8 competitors in total were found. TF-IDF (Avg) is the average TF-IDF for a word/ phrase on competing pages.
Related Questions When using this method, the program substitutes certain question words for the specified keyword and collects the obtained variants from Google Autocomplete.
Keyword Combinations Keyword selection based on "algorithms": Word Shuffle, Word Combination, Spelling Errors.
Keyword Sandbox – It is discussed below in the article.

Keyword research tools

There is a section in Word Analysis – Keyword Sandbox By default, all keywords found using various keyword research and analytics tools in the Ranking Keywords, Keyword Suggestions, Autocomplete Tools, Related Searches, Domain Research, Related Questions и Keyword Combinations sections automatically fall into it.

Positions for these words are not tracked, but you can add them to Target Words – Keyword map when you consider it necessary. After adding, you can check the positions for them.

You can create, rename and delete groups of keywords. You can also transfer words from group to group. You can also create a group with a "black list" of keywords, instead of removing them from the project, so that during subsequent compiling of the Keyword Map from different sources, you will no longer encounter them.

For convenience, the keyword table in the Keyword Sandbox can be used to filter, search, sort, and change the composition of columns. For example, you can enable the display of the Found in the column to see which source the word was found in. There is also a special filter that will help you quickly display the keywords found during the last search, today or this week.

Rank Tracker can automatically separate keywords into groups (clustering). By default, clustering is carried out at the middle level of semantic similarity. You can change the level of similarity or even disable clustering in the settings. Changes in the settings will be applied to the keywords found in subsequent searches.

If you need to change the grouping for already existing groups, then in the group menu there is the Regroup words in the list option.

When you collect additional data on the keywords in the groups, all estimated information will be displayed for the entire group in the upper part of the window:

Number of queries.
Estimated traffic.
Cost of traffic acquisition (based on the cost of advertising in Google AdWords).
Promotion complexity.

By grouping the keywords with the pages, one can judge whether it is worth promoting in this group or not on the basis of such information.

As you can see, the software tools for compiling the semantic kernel in Rank Tracker are complemented and improved in terms of both functionality and usability. A new module allowing to learn the keywords of competitors is the best tool and an excellent addition in terms of work on the semantics of the website. A trial of this checker tool will take all your doubts away.

Have any thoughts on this? Let us know down below in the comments or carry the discussion over to our Twitter or Facebook.

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