Google to change the TrueView name to YouTube in DV360 - PPC Land

Google to change the TrueView name to YouTube in DV360 - PPC LandGoogle to change the TrueView name to YouTube in DV360 - PPC LandPosted: 01 Jun 2020 04:38 AM PDT Google last month announced that is changing the TrueView name to YouTube in DV360. Starting on June 15, advertisers will see the TrueView line items renamed into YouTube & partners line items.Google says the change will better reflect the variety of YouTube inventory available through Display & Video 360.Metrics, dimensions, and report templates will also be updated to use the YouTube name.Google introduced the YouTube TrueView ad format back in 2015, and since then, multiple ad formats from YouTube were introduced on the platform, including YouTube Programmatic Guaranteed, bumpers, and non-skippable ads. Successful Brands Use These YouTube Marketing Strategies - NewswirePosted: 31 May 2020 12:02 PM PDT[unable to retrieve full-text content]Successful Brands Use These YouTube Marketing StrategiesNewswire You are subscri…

The Most Popular Ice Cream Flavor in Each State - Mental Floss

The Most Popular Ice Cream Flavor in Each State - Mental Floss

The Most Popular Ice Cream Flavor in Each State - Mental Floss

Posted: 02 Jun 2019 01:00 PM PDT

Does geographical location influence taste when it comes to binge-watching TV shows? That was the question tackled by, which polled 1500 people across the country recently to discover which shows rank among the most popular in each state. Here's what they found out.

It comes as little surprise that Game of Thrones, which is available on HBO's cable and streaming platforms, is a series that exhibits widespread appeal. The fantasy drama, which is currently airing its eighth and final season, ranks as the show most likely to be binged and the favorite of eight states. Coming in second was The Office (Netflix), with Ozark (Netflix), The Marvelous Mrs. Maisel (Amazon Prime), and Grace and Frankie (Netflix) rounding out the top five.

Many of the binged shows are comedies, with 44.9 percent of respondents deeming it their preferred genre. Residents of Alaska, Hawaii, New Mexico, North Carolina, and Utah were notable exceptions, with those states leaning toward dramas.

While shows like Friends, NCIS, and Stranger Things ranked first in many states, others hold some outliers. The Hallmark family drama When Calls the Heart is favored in Utah, Nevada prefers the CW series Supernatural, and North Dakota enjoys the violent action-drama The Punisher.

While Game of Thrones is on top for now, streaming services shouldn't underestimate the affection for network sitcoms. Of those polled, 19 percent said they would cancel Netflix if Friends left the line-up, and 14 percent would do the same if The Office disappeared.


Bing’s not the laughingstock of technology anymore - The Seattle Times

Posted: 02 Jun 2019 01:22 PM PDT

I'd like to share birthday wishes for one of the most-ridiculed technology products ever. Ten years ago, in the last week of May, Microsoft rebooted and renamed its failed effort to counter Google's search engine as Bing. It was not a great start.

Steve Ballmer, chief executive officer of Microsoft at the time, shouted "BINGGGG!" at a technology conference to introduce his revamped service. Microsoft marketing materials referred to Bing as a "Decision Engine." Get it? Google was where people searched for things, but Bing was for finding answers. It was all a little sad.

You know a twist is coming, right? What seemed like a typical Microsoft reaction to fear of Google has become — with the help of blood, sweat, tears and the Nadellaissance — a nice business.

Microsoft now generates about $7.5 billion in annual revenue from web-search advertising. That is a pipsqueak compared with Google's $120 billion in ad sales over the last 12 months. But it's more than the revenue brought in by either Microsoft's LinkedIn professional network or the company's line of Surface computers and other hardware.

How did Bing go from a joke to generating nearly three times the advertising revenue of Twitter? Bing is emblematic of what Microsoft has become under Satya Nadella, the CEO since 2014: less flashy and less inclined to tilt at windmills in favor of pragmatism.

Microsoft in recent years outsourced chunks of its advertising business and stuck Bing in spots that Microsoft controls or that Google couldn't grab. Importantly, Microsoft made Bing front and center for people using search boxes on Windows computers and Office software, practically guaranteeing that a healthy share of PC owners would wittingly or unwittingly use the "decision engine."


Research firm comScore estimates Microsoft accounts for a little under one-quarter of U.S. web searches conducted on desktop computers. Microsoft's market share is far smaller outside the U.S. and practically nonexistent on smartphones.

Microsoft lost arrangements under which Bing handled some queries that people asked Apple's Siri voice assistant, but this year it struck a deal to handle searches and ads tied to searches on Yahoo, AOL and other Verizon Communications internet properties. Those aren't glamorous corners of the internet, but they have a lot of traffic and therefore a lot of people searching for running shoes and local dentists. All that helps use of Bing and lifts the ad revenue that flows through Microsoft's accounts.

Microsoft has also pared costs to the point where Bing stopped bleeding red ink. And a recent piece on detailed some of the nooks where Microsoft is outdoing Google and Facebook, such as targeting for business-to-business digital advertising.

Bing at least stands on its own two feet, and company executives have said that Microsoft has learned from the search business how to run big data-collecting and crunching technologies. Microsoft and its corporate customers also have to stay on top of developments with digital helpers such as Siri and Microsoft's Cortana, and Bing may aid Microsoft there as well.

Oddly, Bing's transformation gives a leg up to Google parent company Alphabet, too. Absent Bing, Google would be an obvious monopolist in web search. And after years in which Microsoft tried to push Google into regulatory fire, the companies' war has turned into peace. Google no longer has to worry about Microsoft tattle-telling on its powerful ad business.

Bing may remain a side gig for Microsoft, and certainly it failed as the strategic counterstrike to Google. But birthdays are best if you don't think about what might have been and instead appreciate what you have. So happy birthday, Bing. You're not the laughingstock of technology anymore.

Shira Ovide is a Bloomberg Opinion columnist covering technology. She previously was a reporter for the Wall Street Journal.


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