Tuesday, June 4, 2019

“How to Get Backlinks with Resource & Links Pages - Search Engine Journal” plus 1 more

“How to Get Backlinks with Resource & Links Pages - Search Engine Journal” plus 1 more


How to Get Backlinks with Resource & Links Pages - Search Engine Journal

Posted: 03 Jun 2019 01:45 AM PDT

Link building gets a bad rap. So much so, that many have tried to re-brand link building as "link earning."

However, as long as links remain one of the most important ranking factors, anyone practicing SEO has a duty to engage in link building. Specifically: link building that conforms to Google's Webmaster Guidelines.

Because link building is hard and links are needed to reach the top of the SERPs, there is a huge black market. Much of it is blatant, including spam emails offering guest posts on seemingly trusted authority sites.

You also have websites filled with menus of link packages available to anyone with a PayPal account. Private Blog Networks (PBNs) are the darling of the black hat forums and Facebook groups.

Here's the thing. Google employees get those emails, too. Members of the Google spam team are also members of black hat forums and Facebook groups. Google quality raters stumble upon sites selling links regularly.

For those reasons alone, link cheating doesn't make sense and anyone engaged in those activities may be just one link away from tripping the Penguin algorithm or drawing a manual action.

Unless you have a burner website, it just isn't worth it.

That said, there is no point in making link building any more difficult than necessary.

Having performed every type of link building imaginable, there is one method that consistently outperforms all others:

Creating a Resource Center and populating it with useful resource pages.

What Are Resource Centers & Resource Pages?

For clarification purposes:

  • A Resource Center is essentially a landing page / category page consisting of links pointing to resource pages. Instead of having just a plain links page, it's best to incorporate:
    • Images.
    • Varied text formatting (bullets, numbered lists, and short paragraphs).
    • Subheadings to break up the page for easy reading and scanning.
  • A Resource Page is a part of a group of useful and informative articles or guides that are topically related to a website.

Types of Resource Pages

  • Tried and True – These pages are the proven winners that reside on competitor websites.
  • Fresh and Bold – This content is designed to put you on the leading edge of what is happening in your niche.

The best resource centers incorporate elements of both.

This ensures that your site is unique and adds value beyond what is available elsewhere. It also increases your chances of being found for unique search queries.

Getting Started

It's best to get started with tried and true content. Content that has demonstrated the ability to attract links.

Your mission is to identify link-worthy content, then improve on it. This works particularly well for non-sexy, B2B websites; traditionally one of the hardest to attract links to.

The company across the hall from my office trains individuals to become commercial drivers of school buses and trucks. They aren't one of my paying clients, but they'll be receiving some free consulting today, as they represent the epitome of a non-sexy (albeit B2C) business.

The CDL school could really benefit from having a good resource center on their website. The starting point would be a search for CDL and seeing what Google suggests.

CDL Google Search screenshot

Next, move onto related searches like:

commercial truck driver Google search

Then, continue with even more searches that are related to "Commercial Driver's License", "Truck Driver School", "Trucking", etc. One could also use a keyword research tool for help in developing topic ideas.

After finding popular topics, it's time to find linkable content matching those topics.

My tool of choice for content discovery is Ahrefs Content Explorer. (There are a number of tools on the market with similar functionality.)

Upon entering the search phrase "cdl licensing," the first result shows links from 502 referring domains.

Ahrefs Content Explorer - CDL licensing

That's a lot of linking domains and this topic looks like it has strong potential for attracting links. Creating a page like this is worth consideration for The CDL School Resource center.

The next step is to repeat this process phrase by phrase until one has a robust resource center filled with link magnets for content.

Beyond the Tried & True

In addition to the tried and true, it's a good idea to have fresh and bold content.

A good place to mine fresh content is Google Trends. A search for "Commercial Driver's License" turns up the following related topics and queries.

Google Trends Commercial Drivers License

If I see a strong trend, I don't worry about a content's ability to attract links. The potential for attracting links may or may not grow with interest in the topic.

Either way, the content still adds value to the resource center by providing information the public has demonstrated an interest in.

Building Links

A natural starting point is to mine the links pointing to the original tried and true content. There are several free and paid tools capable of doing this.

Every link tool runs their own bots, and provide different link info, so its best to get link data from multiple sources.

Ahrefs backlinks

The next best source for links?

Resource pages!

Good resource pages tend to link out to other good resource pages. Use Advanced Search Operators to help find resource pages on related sites. Two of my favorites are:

  • "keyword" site:.org intitle:"links" -inurl:pdf -inurl:ppt -inurl:doc
  • "keyword" site:.org intitle:"resources" -inurl:pdf -inurl:ppt -inurl:doc
Google search operators

Can one get a link from the Kentucky state police? Maybe. It depends on the quality of the resource as well as the trustworthiness of the website on whole.

Email Outreach

Rule number one: Never send out a templated link request. The conversion rate for link requests is notoriously low to begin with.

If you want to succeed, there needs to be some level of personalization in every request.

How to prove you're a human rather than a bot:

  • Read the webpage: Is there a realistic chance of getting a link? If not, don't bother.
  • Use a credible email account: Not Gmail. This helps to separate you from the spammers.
  • Pay attention to your Subject line: Some webmasters require a specific subject be used for link requests.
  • Find the right person's name: Whenever possible, begin your email by addressing the site owner by name

Be clear about what you're asking for.

  • Explain why you emailed.
  • State the URL that you are asking to get a link from.
    • Provide a good reason to link to you.
    • Check resource pages for broken links. If you have a suitable replacement page, that's a good reason to link.
  • Include the URL that you would like the webmaster to provide a link to.

Show the email recipient that you have invested some time in learning about their site.  This could provide added incentive for them to link to your site.

The Takeaway

Resource centers provide a perfect foundation for any content marketing campaign. In addition to providing a great user experience, they have the added benefit of feeding Googlebot.

Useful resources attract powerful links. The combination of quality content and high-value links drives organic rankings and ultimately traffic.

Summary

Timeframe: Ongoing starting Month 1 or 2

Results detected: 3-12 months

Average email outreaches per link builder:

  • 50-60 outreaches a day to new prospects
  • 5-6 follow-ups to "close" on links

Tools:

  • BuzzStream
  • Ahrefs
  • Google Search

Benefits of Link Building to Resources:

  • You will be earning "real" links – as opposed to buying paid or sponsored links.
  • You have the opportunity to score links from websites that are thematically or topically related to your own; getting highly relevant links.
  • Because the websites linking to you are related, they have the opportunity to send good direct traffic.
  • They might even help you out in the SERPs. 😉

Image Credits

Featured Image: Paulo Bobita
All screenshots taken by author

How to Use Trending Topics to Build Links & Boost Traffic - Search Engine Journal

Posted: 26 May 2019 10:00 PM PDT

More traffic, more links, more conversions – the trifecta of search engine optimization (SEO).

Whether you're an SEO expert or a website owner looking to increase your presence online, you know that engaging, SEO-friendly content is the key to attracting high-quality links and organic traffic.

However, you may feel like you are fresh out of ideas or even that you are in a "boring" niche that makes it difficult to think up interesting content topics.

Fortunately, by staying tuned into current events and trending topics in your niche, you can easily and creatively develop content that's clickable, shareable, and linkable.

Here are five ways to use trending topics to attract links and targeted traffic to your website.

1. Keep Up with the Times

The first step in creating content that's bound to go viral is staying ahead of the trends as much as possible.

By the time you are seeing tons of articles on a given topic, it may be too late to ride the wave.

That's why you should leverage several tools to stay on top of current events, news stories, pop culture, and more.

That way, as soon as a story breaks, you can start drafting up your own article, review, video, or opinion piece.

The Best Tools for Keeping Up with Trending Topics

Google Trends

Google Trends is a great trending topics tool, as it shows you the top rising searches related to your keyword.

You can also filter your searches by region and date.

Use Google Trends to see what topics are trending in your niche and keep track of any increases in traffic.

Facebook

While most of us use Facebook to stay in touch with friends, share our thoughts, and even follow our favorite brands, it's no surprise that Facebook is great for recognizing what topics are trending online.

You can check out popular hashtags related to your niche, pop into Facebook groups to see what your audience is talking about, or simply stay tuned into what events are showing up on your Timeline.

You may even want to survey your followers to find out what they are interested in at the moment.

Twitter

Much like Facebook, Twitter is a hub for all that is happening online – from important social issues to celebrity news and everything else in between.

Check out the Trending section to see what's hot online right now, or visit popular hashtags in your industry. You may also want to follow public figures and your favorite brands to see what is being shared and talked about most.

Reddit

Reddit is underrated, but it can actually be a highly valuable tool, both for finding content and promoting your own.

You can explore "Subreddits" related to current events, technology, politics, and nearly any niche you can imagine.

You can also engage with posts to boost your "karma" so that you will have more opportunities for engagement on your own posts later on.

Reddit can be a great place to find out what's happening in the world of SEO, business, and beyond.

2. Look Out for Opportunities

Once you are aware of what topics are currently trending in your space, then you can to look out for opportunities to create some truly amazing content.

Doing so goes far beyond simply writing a spinoff of an existing article or even an opinion piece on a current event. Now is the time to think outside the box.

Rather than scouring the web for ideas, the best approach is to start with what you know already – your brand.

If you are honed in on your brand message and what your audience is looking for, recognizing solid content opportunities should be much easier than starting "from scratch".

Here are some questions to ask yourself when looking for content opportunities:

  • Is there a "gap" in what's currently being covered? Is there an angle that other news outlets and websites are missing? Can you offer a fresh take on a current issue?
  • What is my audience interested in at this moment? Is there a pressing issue that needs to be addressed? Sometimes it's as simple as asking them what they are interested in, and creating content around that.
  • What are your competitors talking about? If your competition is covering a topic, that's a good indication that you should be too. Just make sure that it is, in fact, relevant to your audience and that your content is original.
  • What has worked in the past? Regardless of what's trending now, is there a style or format of content that has worked well in the past. Can you replicate your "evergreen" content with a modern twist?
  • What kind of content is most linkable in your niche? This takes a bit of digging, but by searching your key terms, you should be able to find some content pieces that have performed well online. If they have a high number of quality links, see if you can dissect their strategy and format.

I don't recommend "starting cold" and covering a trending topic without doing a bit of research first.

If you truly understand your audience, you will get a sense of what is of interest to them and how to format your content in an effective way

3. Develop Shareable, Engaging Content

The beauty of creating content around trending topics is that it is relatively low risk with potentially high rewards.

While getting the hang of it may take some trial and error, it involves rather minimal investment.

That being said, there are some tricks for creating content that will attract links and boost traffic.

Choose the Best Format

While the go-to for content tends to be blog posts, sometimes it's best to get a bit more creative.

Think long and hard about what format would be most engaging for the content you hope to put out.

Would a short video do the trick? A listicle? A funny cartoon?

The possibilities are nearly endless.

When it comes to trending topics, most times people are looking to get their information as fast as possible.

You want them to know instantly what the content is about, what your main points are, and what actions you want them to take.

The faster they can consume it, the more likely they are to share it.

Aim for a Wider Audience

Most of the time when you are crafting a content marketing piece, especially for links, you will want to tailor it to a unique audience.

However, what matters here is that your content is picked up by a wide range of platforms and is shared at hyperspeed.

By aiming for a wider audience, there's more potential for it to be shared across the web.

It may not be the most conversion-friendly piece you have put together, but the point is that it:

  • Generates a lot of traffic.
  • Attracts links.

With more shares, the odds are in your favor.

Add Images, Infographics & Videos

Adding images, videos, and more to your content will only up the engagement factor, making it more likely that people will share your content.

This also helps it appeal to people who prefer different kinds of information (video, written, etc.).

Also, by adding other features to your content, you make it easy to repurpose your content for other platforms.

For example, you can share your graphics on Instagram, your video on YouTube, promote an infographic via email, and more. This opens up even more traffic channels.

Optimize for Search

Obviously, if traffic and links are your main objectives, you will want to optimize your content for search engines.

If you aren't well-versed in SEO yet, you can work with a content marketer or SEO copywriter to make sure that your content follows SEO best practices.

Don't worry if your website isn't fully optimized. Your goal here is to create content to market across platforms quickly and obtain links in a shorter period of time. You can always work to optimize your site later on.

Optimize for Sharing

This should be an obvious point but it is often overlooked.

It should be super easy for users to share your content as they wish. This means making the share buttons accessible on your website, including an engaging title and description, and setting a featured image for your post.

You will also want to optimize your content for mobile and even make it available in a variety of formats, if possible. This makes it easy for users to share your content to Facebook, Instagram, Twitter, Pinterest, and more.

5. Repurpose Across Platforms

Once it's time to share your content, it's worth being strategic about what platforms you are going to circulate your content on and how.

Simply sharing a blog post on Facebook won't do much to get you the traffic and links you are looking for.

If social media management isn't your forte, again, it may be worth working with a content marketing expert to develop a strategy for your content.

If that's not quite in the budget, here is a list of ideas to get you started:

  • Turn written content into a slide video with voiceover to share on YouTube.
  • Address the topic via Facebook Live on your business page.
  • Add images from your article on your Instagram Story.
  • Run a campaign to your email list that includes a link to your content.
  • Circulate your content in niche-related Facebook Groups.
  • Connect with influencers in your industry to promote your content for you.
  • Run a Facebook or Instagram ad campaign.
  • Use email outreach to attract links to your video, article, or infographic.
  • Run a competition or promotion with your audience for a prize in exchange for social shares.
  • Contact friends and contacts in your network to share your content.

Keep in mind what platforms you are already active on and which ones your audience is most likely to engage on.

Think creatively about how best to repurpose content into a variety of formats for optimal sharing.

Again, this may take some trial and error, but eventually, you will be able to see which platforms bring in the most traffics and links.

Make a note of this and you will be sure to fine-tune your approach the next time around.

Conclusion

Using trending topics in your content marketing can be a great way to go viral in your content and boost traffic and links to your website.

You must be able to stay on top of the trends, keep your eyes open to opportunities, and then craft content that's made to engage.

Then, share it like crazy and watch the magic happen!

Summary

Timeframe: Weekly

Results detected: Immediate to 8 months

Average links sent per month: Varies

Tools needed:

  • Google Trends
  • Reddit
  • SEMrush
  • Graphic design/visual content

Benefits of targeting trending topics:

  • Targeting trending topics in your content allows you to ride the momentum of an event or trend that is happening in the current moment. Since users (in high numbers) are actively searching for that topic, you can capture high-volume traffic for a short period of time.
  • Targeting trending topics also gives you an edge over your competitors. While they may be focusing on publishing blog posts and waiting for Google to take notice, you can stay ahead of the curve by attracting organic and direct traffic, attention, and social shares quickly.

Image Credits

Featured Image: Paulo Bobita

“How to Get Backlinks with Resource & Links Pages - Search Engine Journal” plus 1 more


How to Get Backlinks with Resource & Links Pages - Search Engine Journal

Posted: 03 Jun 2019 01:45 AM PDT

Link building gets a bad rap. So much so, that many have tried to re-brand link building as "link earning."

However, as long as links remain one of the most important ranking factors, anyone practicing SEO has a duty to engage in link building. Specifically: link building that conforms to Google's Webmaster Guidelines.

Because link building is hard and links are needed to reach the top of the SERPs, there is a huge black market. Much of it is blatant, including spam emails offering guest posts on seemingly trusted authority sites.

You also have websites filled with menus of link packages available to anyone with a PayPal account. Private Blog Networks (PBNs) are the darling of the black hat forums and Facebook groups.

Here's the thing. Google employees get those emails, too. Members of the Google spam team are also members of black hat forums and Facebook groups. Google quality raters stumble upon sites selling links regularly.

For those reasons alone, link cheating doesn't make sense and anyone engaged in those activities may be just one link away from tripping the Penguin algorithm or drawing a manual action.

Unless you have a burner website, it just isn't worth it.

That said, there is no point in making link building any more difficult than necessary.

Having performed every type of link building imaginable, there is one method that consistently outperforms all others:

Creating a Resource Center and populating it with useful resource pages.

What Are Resource Centers & Resource Pages?

For clarification purposes:

  • A Resource Center is essentially a landing page / category page consisting of links pointing to resource pages. Instead of having just a plain links page, it's best to incorporate:
    • Images.
    • Varied text formatting (bullets, numbered lists, and short paragraphs).
    • Subheadings to break up the page for easy reading and scanning.
  • A Resource Page is a part of a group of useful and informative articles or guides that are topically related to a website.

Types of Resource Pages

  • Tried and True – These pages are the proven winners that reside on competitor websites.
  • Fresh and Bold – This content is designed to put you on the leading edge of what is happening in your niche.

The best resource centers incorporate elements of both.

This ensures that your site is unique and adds value beyond what is available elsewhere. It also increases your chances of being found for unique search queries.

Getting Started

It's best to get started with tried and true content. Content that has demonstrated the ability to attract links.

Your mission is to identify link-worthy content, then improve on it. This works particularly well for non-sexy, B2B websites; traditionally one of the hardest to attract links to.

The company across the hall from my office trains individuals to become commercial drivers of school buses and trucks. They aren't one of my paying clients, but they'll be receiving some free consulting today, as they represent the epitome of a non-sexy (albeit B2C) business.

The CDL school could really benefit from having a good resource center on their website. The starting point would be a search for CDL and seeing what Google suggests.

CDL Google Search screenshot

Next, move onto related searches like:

commercial truck driver Google search

Then, continue with even more searches that are related to "Commercial Driver's License", "Truck Driver School", "Trucking", etc. One could also use a keyword research tool for help in developing topic ideas.

After finding popular topics, it's time to find linkable content matching those topics.

My tool of choice for content discovery is Ahrefs Content Explorer. (There are a number of tools on the market with similar functionality.)

Upon entering the search phrase "cdl licensing," the first result shows links from 502 referring domains.

Ahrefs Content Explorer - CDL licensing

That's a lot of linking domains and this topic looks like it has strong potential for attracting links. Creating a page like this is worth consideration for The CDL School Resource center.

The next step is to repeat this process phrase by phrase until one has a robust resource center filled with link magnets for content.

Beyond the Tried & True

In addition to the tried and true, it's a good idea to have fresh and bold content.

A good place to mine fresh content is Google Trends. A search for "Commercial Driver's License" turns up the following related topics and queries.

Google Trends Commercial Drivers License

If I see a strong trend, I don't worry about a content's ability to attract links. The potential for attracting links may or may not grow with interest in the topic.

Either way, the content still adds value to the resource center by providing information the public has demonstrated an interest in.

Building Links

A natural starting point is to mine the links pointing to the original tried and true content. There are several free and paid tools capable of doing this.

Every link tool runs their own bots, and provide different link info, so its best to get link data from multiple sources.

Ahrefs backlinks

The next best source for links?

Resource pages!

Good resource pages tend to link out to other good resource pages. Use Advanced Search Operators to help find resource pages on related sites. Two of my favorites are:

  • "keyword" site:.org intitle:"links" -inurl:pdf -inurl:ppt -inurl:doc
  • "keyword" site:.org intitle:"resources" -inurl:pdf -inurl:ppt -inurl:doc
Google search operators

Can one get a link from the Kentucky state police? Maybe. It depends on the quality of the resource as well as the trustworthiness of the website on whole.

Email Outreach

Rule number one: Never send out a templated link request. The conversion rate for link requests is notoriously low to begin with.

If you want to succeed, there needs to be some level of personalization in every request.

How to prove you're a human rather than a bot:

  • Read the webpage: Is there a realistic chance of getting a link? If not, don't bother.
  • Use a credible email account: Not Gmail. This helps to separate you from the spammers.
  • Pay attention to your Subject line: Some webmasters require a specific subject be used for link requests.
  • Find the right person's name: Whenever possible, begin your email by addressing the site owner by name

Be clear about what you're asking for.

  • Explain why you emailed.
  • State the URL that you are asking to get a link from.
    • Provide a good reason to link to you.
    • Check resource pages for broken links. If you have a suitable replacement page, that's a good reason to link.
  • Include the URL that you would like the webmaster to provide a link to.

Show the email recipient that you have invested some time in learning about their site.  This could provide added incentive for them to link to your site.

The Takeaway

Resource centers provide a perfect foundation for any content marketing campaign. In addition to providing a great user experience, they have the added benefit of feeding Googlebot.

Useful resources attract powerful links. The combination of quality content and high-value links drives organic rankings and ultimately traffic.

Summary

Timeframe: Ongoing starting Month 1 or 2

Results detected: 3-12 months

Average email outreaches per link builder:

  • 50-60 outreaches a day to new prospects
  • 5-6 follow-ups to "close" on links

Tools:

  • BuzzStream
  • Ahrefs
  • Google Search

Benefits of Link Building to Resources:

  • You will be earning "real" links – as opposed to buying paid or sponsored links.
  • You have the opportunity to score links from websites that are thematically or topically related to your own; getting highly relevant links.
  • Because the websites linking to you are related, they have the opportunity to send good direct traffic.
  • They might even help you out in the SERPs. 😉

Image Credits

Featured Image: Paulo Bobita
All screenshots taken by author

How to Use Trending Topics to Build Links & Boost Traffic - Search Engine Journal

Posted: 26 May 2019 10:00 PM PDT

More traffic, more links, more conversions – the trifecta of search engine optimization (SEO).

Whether you're an SEO expert or a website owner looking to increase your presence online, you know that engaging, SEO-friendly content is the key to attracting high-quality links and organic traffic.

However, you may feel like you are fresh out of ideas or even that you are in a "boring" niche that makes it difficult to think up interesting content topics.

Fortunately, by staying tuned into current events and trending topics in your niche, you can easily and creatively develop content that's clickable, shareable, and linkable.

Here are five ways to use trending topics to attract links and targeted traffic to your website.

1. Keep Up with the Times

The first step in creating content that's bound to go viral is staying ahead of the trends as much as possible.

By the time you are seeing tons of articles on a given topic, it may be too late to ride the wave.

That's why you should leverage several tools to stay on top of current events, news stories, pop culture, and more.

That way, as soon as a story breaks, you can start drafting up your own article, review, video, or opinion piece.

The Best Tools for Keeping Up with Trending Topics

Google Trends

Google Trends is a great trending topics tool, as it shows you the top rising searches related to your keyword.

You can also filter your searches by region and date.

Use Google Trends to see what topics are trending in your niche and keep track of any increases in traffic.

Facebook

While most of us use Facebook to stay in touch with friends, share our thoughts, and even follow our favorite brands, it's no surprise that Facebook is great for recognizing what topics are trending online.

You can check out popular hashtags related to your niche, pop into Facebook groups to see what your audience is talking about, or simply stay tuned into what events are showing up on your Timeline.

You may even want to survey your followers to find out what they are interested in at the moment.

Twitter

Much like Facebook, Twitter is a hub for all that is happening online – from important social issues to celebrity news and everything else in between.

Check out the Trending section to see what's hot online right now, or visit popular hashtags in your industry. You may also want to follow public figures and your favorite brands to see what is being shared and talked about most.

Reddit

Reddit is underrated, but it can actually be a highly valuable tool, both for finding content and promoting your own.

You can explore "Subreddits" related to current events, technology, politics, and nearly any niche you can imagine.

You can also engage with posts to boost your "karma" so that you will have more opportunities for engagement on your own posts later on.

Reddit can be a great place to find out what's happening in the world of SEO, business, and beyond.

2. Look Out for Opportunities

Once you are aware of what topics are currently trending in your space, then you can to look out for opportunities to create some truly amazing content.

Doing so goes far beyond simply writing a spinoff of an existing article or even an opinion piece on a current event. Now is the time to think outside the box.

Rather than scouring the web for ideas, the best approach is to start with what you know already – your brand.

If you are honed in on your brand message and what your audience is looking for, recognizing solid content opportunities should be much easier than starting "from scratch".

Here are some questions to ask yourself when looking for content opportunities:

  • Is there a "gap" in what's currently being covered? Is there an angle that other news outlets and websites are missing? Can you offer a fresh take on a current issue?
  • What is my audience interested in at this moment? Is there a pressing issue that needs to be addressed? Sometimes it's as simple as asking them what they are interested in, and creating content around that.
  • What are your competitors talking about? If your competition is covering a topic, that's a good indication that you should be too. Just make sure that it is, in fact, relevant to your audience and that your content is original.
  • What has worked in the past? Regardless of what's trending now, is there a style or format of content that has worked well in the past. Can you replicate your "evergreen" content with a modern twist?
  • What kind of content is most linkable in your niche? This takes a bit of digging, but by searching your key terms, you should be able to find some content pieces that have performed well online. If they have a high number of quality links, see if you can dissect their strategy and format.

I don't recommend "starting cold" and covering a trending topic without doing a bit of research first.

If you truly understand your audience, you will get a sense of what is of interest to them and how to format your content in an effective way

3. Develop Shareable, Engaging Content

The beauty of creating content around trending topics is that it is relatively low risk with potentially high rewards.

While getting the hang of it may take some trial and error, it involves rather minimal investment.

That being said, there are some tricks for creating content that will attract links and boost traffic.

Choose the Best Format

While the go-to for content tends to be blog posts, sometimes it's best to get a bit more creative.

Think long and hard about what format would be most engaging for the content you hope to put out.

Would a short video do the trick? A listicle? A funny cartoon?

The possibilities are nearly endless.

When it comes to trending topics, most times people are looking to get their information as fast as possible.

You want them to know instantly what the content is about, what your main points are, and what actions you want them to take.

The faster they can consume it, the more likely they are to share it.

Aim for a Wider Audience

Most of the time when you are crafting a content marketing piece, especially for links, you will want to tailor it to a unique audience.

However, what matters here is that your content is picked up by a wide range of platforms and is shared at hyperspeed.

By aiming for a wider audience, there's more potential for it to be shared across the web.

It may not be the most conversion-friendly piece you have put together, but the point is that it:

  • Generates a lot of traffic.
  • Attracts links.

With more shares, the odds are in your favor.

Add Images, Infographics & Videos

Adding images, videos, and more to your content will only up the engagement factor, making it more likely that people will share your content.

This also helps it appeal to people who prefer different kinds of information (video, written, etc.).

Also, by adding other features to your content, you make it easy to repurpose your content for other platforms.

For example, you can share your graphics on Instagram, your video on YouTube, promote an infographic via email, and more. This opens up even more traffic channels.

Optimize for Search

Obviously, if traffic and links are your main objectives, you will want to optimize your content for search engines.

If you aren't well-versed in SEO yet, you can work with a content marketer or SEO copywriter to make sure that your content follows SEO best practices.

Don't worry if your website isn't fully optimized. Your goal here is to create content to market across platforms quickly and obtain links in a shorter period of time. You can always work to optimize your site later on.

Optimize for Sharing

This should be an obvious point but it is often overlooked.

It should be super easy for users to share your content as they wish. This means making the share buttons accessible on your website, including an engaging title and description, and setting a featured image for your post.

You will also want to optimize your content for mobile and even make it available in a variety of formats, if possible. This makes it easy for users to share your content to Facebook, Instagram, Twitter, Pinterest, and more.

5. Repurpose Across Platforms

Once it's time to share your content, it's worth being strategic about what platforms you are going to circulate your content on and how.

Simply sharing a blog post on Facebook won't do much to get you the traffic and links you are looking for.

If social media management isn't your forte, again, it may be worth working with a content marketing expert to develop a strategy for your content.

If that's not quite in the budget, here is a list of ideas to get you started:

  • Turn written content into a slide video with voiceover to share on YouTube.
  • Address the topic via Facebook Live on your business page.
  • Add images from your article on your Instagram Story.
  • Run a campaign to your email list that includes a link to your content.
  • Circulate your content in niche-related Facebook Groups.
  • Connect with influencers in your industry to promote your content for you.
  • Run a Facebook or Instagram ad campaign.
  • Use email outreach to attract links to your video, article, or infographic.
  • Run a competition or promotion with your audience for a prize in exchange for social shares.
  • Contact friends and contacts in your network to share your content.

Keep in mind what platforms you are already active on and which ones your audience is most likely to engage on.

Think creatively about how best to repurpose content into a variety of formats for optimal sharing.

Again, this may take some trial and error, but eventually, you will be able to see which platforms bring in the most traffics and links.

Make a note of this and you will be sure to fine-tune your approach the next time around.

Conclusion

Using trending topics in your content marketing can be a great way to go viral in your content and boost traffic and links to your website.

You must be able to stay on top of the trends, keep your eyes open to opportunities, and then craft content that's made to engage.

Then, share it like crazy and watch the magic happen!

Summary

Timeframe: Weekly

Results detected: Immediate to 8 months

Average links sent per month: Varies

Tools needed:

  • Google Trends
  • Reddit
  • SEMrush
  • Graphic design/visual content

Benefits of targeting trending topics:

  • Targeting trending topics in your content allows you to ride the momentum of an event or trend that is happening in the current moment. Since users (in high numbers) are actively searching for that topic, you can capture high-volume traffic for a short period of time.
  • Targeting trending topics also gives you an edge over your competitors. While they may be focusing on publishing blog posts and waiting for Google to take notice, you can stay ahead of the curve by attracting organic and direct traffic, attention, and social shares quickly.

Image Credits

Featured Image: Paulo Bobita

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