Google to change the TrueView name to YouTube in DV360 - PPC Land

Google to change the TrueView name to YouTube in DV360 - PPC LandGoogle to change the TrueView name to YouTube in DV360 - PPC LandPosted: 01 Jun 2020 04:38 AM PDT Google last month announced that is changing the TrueView name to YouTube in DV360. Starting on June 15, advertisers will see the TrueView line items renamed into YouTube & partners line items.Google says the change will better reflect the variety of YouTube inventory available through Display & Video 360.Metrics, dimensions, and report templates will also be updated to use the YouTube name.Google introduced the YouTube TrueView ad format back in 2015, and since then, multiple ad formats from YouTube were introduced on the platform, including YouTube Programmatic Guaranteed, bumpers, and non-skippable ads. Successful Brands Use These YouTube Marketing Strategies - NewswirePosted: 31 May 2020 12:02 PM PDT[unable to retrieve full-text content]Successful Brands Use These YouTube Marketing StrategiesNewswire You are subscri…

“Increase Your Business' Visibility in Thailand With Google Adwords – CTN News - Chiang Rai Times” plus 2 more

“Increase Your Business' Visibility in Thailand With Google Adwords – CTN News - Chiang Rai Times” plus 2 more

Increase Your Business' Visibility in Thailand With Google Adwords – CTN News - Chiang Rai Times

Posted: 30 Apr 2019 03:51 PM PDT

Google Adwords is a program which allows you to make advertisements on Google to reach a specific audience that is interested in the services and/or items which you have available in your business.

The AdWords platform operates on pay-per-click advertising (PPC), meaning that you will only be charged once visitors click your advert.

According to the Digital 2018 global overview, published by We Are Social, Thai people spend the most time on the Internet across the globe, at a staggering 9.38 hours per day. If you have a business in Thailand, then you are in luck. With people already using the Internet for a long duration, half the battle is already won. You can meet them halfway by exposing them to your adverts through Google Adwords.

The question now is do you do it yourself, or do you hire an agency to strategize your Adwords campaign? Ultimately, it is up to you and how you weigh it out. Doing it yourself could save you money. But hiring an experienced Google AdWords Service Bangkok based agency with industry knowledge means that they'll already know what keywords your audiences are typing in to Google.

Anyway, regardless of whether you go solo or hire an agency, let's look at the benefits of Google Adwords:

  1. AdWords is a Cost-Effective Marketing Strategy

When using Google Ads, in addition to helping you have control of almost every customizable feature of your campaigns, it will also ensure you have total control over the amount you spend.

Whether you have a flexible monthly budget or small daily budget which you can spend openly, using Google Adwords means you will have the capacity of tracking your expenditure and hence you can never run into cash flow issues or go over the planned budget when utilizing it.

  1. Generating Immediate Outcomes

Google AdWords is also vital in driving immediate outcomes for the user. This form of advertising is probably the best method you should consider if you want to drive more traffic to your website quickly, as your adverts will appear at the top of Google searches for maximum visibility. A Google Adwords Service Bangkok based agency will ensure this is done effectively.

  1. Consistently Measuring the Performance of your Business

Measuring the performance of adverts through Google Adwords can be done more consistently as opposed to traditional advertising methods. Because of this, your advertising campaigns can be modified so that it is operating at its optimal point. Again, hiring a Google Adwords Service Bangkok based agency can help with optimizing your campaign.

With Google Adwords, you'll know what exactly is happening with your marketing campaign since you will be able to monitor several crucial factors including:

*The amount of traffic you have managed to push to your online site

*The number of leads which have been generated

*The people who clicked your advertisement

  1.        Competing Enthusiastically

If you are competing with various traders in your location and fear the competition they are giving you will impact your business performance negatively, it is vital you start using AdWords. Using Google AdWords will enable you to know how your competitors are marketing their respective businesses and what types of advertisements they are utilizing. This will help you identify what areas you need to improve in your business so that you can outshine them in the long run.

Bottom Line

As you have seen, there are several merits you will with no doubt experience by utilizing Google Ads. Do not hesitate to cooperate with a reputable Google AdWords service Bangkok based company that will introduce you to the world of digital marketing and make your online trade performance increase significantly overtime.

5 Free Online Courses for Digital Marketers - Social Media Today

Posted: 24 May 2019 02:18 AM PDT

Digital marketing skills are critical, not only to those actually working in the field, but also to entrepreneurs.

Even if you're past your very early startup days, and have a defined marketing team, the most successful founders have a working knowledge of each aspect of the business, and can provide knowledgeable oversight of digital marketing campaigns.

Check out these five top free online courses to build your digital marketing skills:

1. Google Online Marketing Challenge

Over the past 8 years, more than 100,000 people from over 100 countries have participated in Google's Online Marketing Challenge.

The Marketing Challenge is an online course, with modules covering introductory digital marketing, search engine marketing, search advertising, display advertising, mobile, social, analytics, and video, making it one of the more comprehensive courses for beginners. However, it's also unique in that Google gives learners a $250 AdWords budget to use over a three-week period, to run an online advertising campaign for a business or not-for-profit. The most successful learners can even win prizes from Google.

If you're looking for a free online digital marketing course with a competitive angle, and a real-world experience element, this is a great option.

2. WordStream's PPC University

PPC University is a totally free online learning resource created by my own former company, WordStream, to help build your PPC and digital marketing skills.

Wordstream has access to thousands of accounts, spending billions of dollars on PPC advertising, and over the years, they've consistently found that small to medium-size businesses struggle to manage their accounts in a way that's cost-effective, and generates strong results. Three streams offer lessons for beginning to advanced users, with additional modules for social advertising.

You can also access a number of webinars and white papers to enhance your digital marketing education - and best of all, everything's mobile-friendly so you can learn on the go, whenever you have time.

3. Social Media Quickstarter Digital Marketing Course 

Constant Contact's Social Media Quickstarter emphasizes opportunities to integrate email with social media marketing, in order to maximize the impact of both channels.

In a series of step-by-step lessons, learners can study digital marketing tactics for Facebook, Twitter, LinkedIn, Pinterest, Instagram, YouTube, blogging, and online listings and reviews sites. The way the courses are structured makes them perfect for beginner-level marketers, with components such as glossaries and how-to guides, combined with practical examples of the lessons at hand in action.

4. Inbound Digital Marketing Course Plus Official Certification

HubSpot Academy offers an incredibly comprehensive digital marketing course that currently has more than 3,000 students participating at Udemy. Over 4.5 hours of instruction in 38 lectures are included in the low, low course price of completely free.

Participants will learn the basics of inbound marketing, SEO, landing pages, blogging, conversion optimization, lead nurturing, and email marketing, as well as how they all work together for a cohesive and more effective inbound marketing strategy.

After the certification exam, graduates receive a badge for their résumé or LinkedIn profile to show that they've expanded their marketing skills with HubSpot Academy.

5. Alison Free Diploma in E-Business

Alison is a massive online learning community of more than six million registered users, with standards-based and certified courses offered absolutely free of charge.

Developed by free online courses pioneer Mike Feerick, Alison was founded in 2007 and was the first MOOC (massive online open course) provider. Today, you can take the free digital marketing course Diploma in E-Business to build skills in search optimization, Google Analytics and AdWords, campaign tracking and integration, revenue metrics analysis, digital measurement, and more.

And, of course, if you want to make yourself truly invaluable to any organization (including your own startup), you need to learn how to code.

These five courses will each give you a heap of pointers on how to improve your digital marketing knowledge and performance, putting you on track to maximize your results.

A version of this post was first published on

Customer alleges Google's AdWords practices were fraudulent, caused him economic damages - Legal News Line

Posted: 29 Apr 2019 12:00 AM PDT

NASHUA — A New Hampshire man is suing Google, alleging its AdWords practices were fraudulent and caused him to suffer economic damages.

Scott Phila doing business as and MassageChairsForLess.Com LLC filed a complaint on April 15 in Hillsborough Superior Court Southern Branch against Google LLC, doing business as Google AdWords and doing business as Google AdWords Express, alleging false advertising practices, breach of contract, conversion, fraud and negligence, 

Accodrding to the complaint, Phila advertised MassageChairsForLess.Com products on the Internet using Google services, which said it offered a pay per click bonus for the plaintiff. The plaintiff's credit card, the suit says, was invoiced by Google for the services. 

In spring 2017, the suit alleges Google it had an express mobile application saying MassageChairsForLess.Com would have more management over ad campaigns with no additional cost. The plaintiff says he did not monitor the charges made by the defendant and in January 2018 he noticed MassageChairsForLess.Com had been charged far more than what was agreed upon or had expected. 

Google agreed to pay the plaintiff $58,000 as a settlement for its losses but that amount does not fully reimburse the plaintiff for the losses suffered, the suit says.

MassageChairsForLess.Com seeks trial by jury, actual and consequential damages, compensatory damages, interest, costs, attorney fees and other relief deemed fit. It is represented by attorney Robert M.A. Nadeau of Nadeau Legal PLLC in Biddeford, Maine.

Hillsborough Superior Court Southern Branch case number 1:19-CV-00393


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