Saturday, April 6, 2019

SEO: 9 Content Optimization Tools - Practical Ecommerce

SEO: 9 Content Optimization Tools - Practical Ecommerce


SEO: 9 Content Optimization Tools - Practical Ecommerce

Posted: 05 Apr 2019 07:00 AM PDT

Contextual relevance in search engine optimization refers to how the content on a website aligns with searchers' words and phrases. It is one of the strongest ranking factors. However, figuring out what the content should be relevant to and then optimizing that content is difficult.

Fortunately, technology can help. The nine content optimization tools below will take you from keyword research to written word to optimized copy.

Holistic Content Tools

seoClarify, Searchmetrics. These two leading enterprise SEO platforms offer extensive content and optimization features. Each uses its own proprietary, artificial-intelligence-based algorithm to understand searcher intent based on a keyword or set of keywords.

Both platforms are available on a monthly subscription, which varies in cost according to the number of domains and a couple of other data points. But you can expect to spend in the low thousands per month.

The tools offer a complete solution. It starts with identifying which pages on your site need to be optimized for the keywords and phrases you're trying to target.

Both platforms offer a suite of SEO tracking features — from rankings and visits to revenue — assuming you connect your web analytics. Then, based on their SEO performance tracking tools, the platforms identify the pages to optimize first.

Optimization begins with keyword research. Instead of using the Google Keyword Planner, both tools incorporate keyword data directly into their toolset. Each keyword is assigned an intent and a universe of contextual phrases that contribute a broader meaning based on analysis of competitors already ranking well for that keyword.

The most helpful part, however, is the writing interface. For seoClarity, the interface is called "Content Fusion." It's included in the monthly subscription. seoClarity offers a free, two-week trial.

"Content Experience" is the interface in Searchmetrics. It, too, is included in the monthly subscription. Searchmetrics does not offer a free trial, however.

Both tools offer a space to optimize your page of content or to write something new — visualize a slimmed down Microsoft Word document with light formatting features, such as font size and bold text.

The tools compile a list of keywords and phrases alongside your writing space so that you can choose to incorporate them if they flow naturally in your text.

As you use the keywords in your copy, the tools count the number of occurrences for each keyword and give you an indication of whether you might be under- or over-using them based on the competing ranking pages. They even include measurements of your writing quality.

Content Data Tools

Content data tools provide info about what's on your site, but they don't provide assistance on the hardest piece of the puzzle: the actual optimization of the content.

They do, however, identify data that can help you determine which content requires your attention based on the keywords and phrases you want to rank for and the pages tied to those keywords.

Moz Pro On-Page Optimization is included in the Moz Pro subscription, which starts at $79 a month. Moz also offers a free trial.

BrightEdge ContentIQ is included in the BrightEdge subscription cost, typically in the low thousands per month. BrightEdge does not offer a free trial.

SEO Writing Tool

Copywritely. Concentrating on measurements such as uniqueness, grammar, readability, and rhythm, this writing tool includes a measurement for keyword stuffing. However, the measurement is apparently a guess of what the keywords for the page might be, and "stuffing" seems to be defined as pure repetition.

In addition, Copywritely's "SERP Checker" pulls a list of basic metrics and keywords from pages that rank for the keywords that you specify. Again, these are based on pure repetition of words and phrases on the pages that rank versus the AI-based, deep-learning methods of seoClarity and Searchmetrics.

However, the price is much smaller. Copywritely is available as a standalone tool for a one-time cost of $45, or on a monthly subscription starting at $17 for basic features and $79 for the full product.

Copywritely offers a free trial for five users.

General Writing Tools

There are a host of tools that improve spelling, grammar, style, and tone. These tools improve your overall writing skills, beyond SEO.

Ginger integrates with Chrome and Safari to optimize browser-based email, instant messaging, Google Docs, and social media — all for free. Upgrade to Microsoft Office integration for $10 per month.

Grammarly is similar to Ginger. It offers a free integration with Chrome as well as iOS and Android keyboard apps. You can upgrade Grammarly to include Microsoft Office integration for $15 per month. Grammarly is more polished than Ginger. It includes a plagiarism checker and stronger documentation.

WordRake is an automated copy editor for Microsoft Office and Outlook. WordRake does not offer a browser-based version. With a traditional copy-editing markup feel, WordRake offers the spelling and grammar features already found in Microsoft products. Pricing starts at $129 per year, with a one-week free trial.

MindMup. Sometimes we all need help dumping everything out of our brain and into a clean space, to organize. MindMup — yes, "Mup," not "Map" — provides a visual, interactive space to do that. Type in some thoughts and then drag and drop to connect ideas, add images, and create relational groups and outlines. Or just experiment until ideas pop to the surface. The basic tool is free. This one is a must-try.

How to Use Competitors Keywords to Make More Money - Search Engine Journal

Posted: 12 Mar 2019 12:00 AM PDT

This is a sponsored post written by SE Ranking. The opinions expressed in this article are the sponsor's own.

Keyword research is tough and tedious.

Finding the best-performing keywords that generate steady revenue – the so-called "golden" keywords – is even harder but once you find them, it's like striking an oil well.

There are various ways to do the keyword research – from collecting semantics manually to using tools such as Keyword Planner or Keyword Suggestion tool.

But if you want to find the best-performing keywords with a proven history of success, you might consider looking at your competitors' semantics.

It could well be that the "golden" keywords have been already discovered and all you need to do is to use them for your own benefit.

In this article, we'll talk about how to find and use competitor keywords to generate the best results from your SEO efforts as well as some other ways to use competitor semantics.

How to Find 'Golden' Keywords Using Competitor Research

Let's illustrate the process using Competitor SEO/PPC research from SE Ranking. The steps here would be as follows:

Step 1: Evaluate Paid Semantics

  • Enter the list of your known competitors or use the tool to find the top 10 in your niche.
  • Check the keywords those competitors are using in their Google Ads campaigns.
  • Review the advertisement history and pick the keywords that your competitor has been using to run campaigns for a long period of time. This is an indicator that the keywords are successfully performing – otherwise the competitor would not be blowing their PPC budget on them.
adverts
  • Repeat the third item above for all of your main competitors.

Valuable tip: Also check "common" and "missing" keywords to enrich your semantics with a cluster of keywords that work.

top paid competitors

Step 2: Evaluate Organic Semantics

The approach here is similar to what we discussed in the previous paragraph with the exception that we are going to review the competitor keywords that are at the top of the SERPs.

The dynamics in organic search is much slower and not representative.

  • Collect a list of your main competitors.
  • Select the top-performing keywords.
  • Create your main semantics deriving data from all of your main competitors.

Step 3: Merge Keyword Data from Paid & Organic Semantics

This step brings together the information you found in two previous steps. This is your oil well that is going to fountain out with "golden" keywords.

  • Take the list of keywords from paid semantics data.
  • Add the list from the organic data research and find the keywords that are also present in the paid semantics list.
  • The keywords that are present in both paid and organic lists are the best-performing keywords that your competitors are using to bring highly-converting traffic to their sites!
Golden Keywords

Valuable tip: Use common sense and logic. Your competitors aren't always smarter than you. Apply your own knowledge and judgment when working on creating your semantic core.

How to Develop Best-Performing Content Using Competitor Intelligence

Competitor intelligence is a whale of information that could be used in enhancing and optimizing the landing pages that you already have. Or for creating brand new landings developed for specific lead-generating campaigns.

To find those ideas employ the following approaches:

Use Competitor 'Keywords with Potential'

Those are the keywords that your competitor is under-using but can potentially yield great results for you.

For example, you found competitor pages optimized for certain keywords that rank in the 20th to 25th positions that are very relevant and Google seems to be liking them – but something is missing in terms of search intent or content quality.

Review these pages or resources and enhance or create similar content optimized for those keywords on your site.

Use Keywords with Low Search Volume

Those kind of keywords are relevant and targeted for you but have a low or medium level of search volume. Such keywords might become a ground for your growth.

How to Find Them:

Remember the "golden" keywords that are found where the paid and organic semantics merge?

Look again in the advert's history as well as data collected from organic competitor research and pick the keywords with low and medium search volume. Then create content based on this intelligence.

How to Avoid Errors & Mistakes Using Competitor Intelligence

Paid and organic competitor research data are lifesavers in the costly world of SEO.

Don't Use Keywords That Your Competitors Dismissed

Google Ads is great at driving quality traffic to your resource. But it's also a costly channel, especially if you're trying to find the best performing ads with a hit-or-miss strategy.

A smarter way would be to analyze the history of your competitors' ads. Here you will see what keywords they played around and dropped as the ones that didn't bring results needed.

paid keywords

Be careful, though: your competitors are not necessarily always correct when dismissing keywords. However, it can be a good indicator. Just be cautious and avoid falling into the same trap.

Save money – create better campaigns.

Don't Use Keywords That Google Treat as a Missed Intent

When doing competitor research, you might find good keywords that don't generate as much traffic as anticipated.

For instance, you detected a strong competitor page that is nicely optimized for the keyword of your interest but it's stuck in the 30th position in the SERPs.

This might mean that Google understood the user intent differently and didn't rank their content as initially expected.

So carefully evaluate what keyword the content has been created for and avoid replicating the same tactic.

Do Keyword Grouping

Competitor intelligence is a great way to find "golden" keywords, discover new ideas that can potentially boost your revenue, and avoid errors.

However, you should never blindly apply competitor intelligence to your site. Your competitor site might be suffering from keyword cannibalization or poor site structure.

One way to straighten your strategy and avoid errors while discovering new ideas for optimization and content development is to do keyword grouping.

How to Do It:

  • Take the competitor semantics that you've collected while running competitor research.
  • Copy-paste the list of keywords into grouping tool and run the grouping.
  • Analyze the clusters to discover search queries that match the same website's URLs that are in TOP-10. Use this knowledge to develop a better content strategy.
  • Keyword Grouper from SE Ranking also checks the keywords search volume which helps you to decide what would be the best way to distribute them across the website pages.
keyword grouping

Conclusion

Hopefully the tips and techniques listed above have provided you with valuable information.

Curious how you can derive and apply competitive intelligence in creating the best-performing marketing campaigns?

Just sign up for a free trial and see for yourself the kind of magic you can do by simply analyzing your competitors' data.

Try SE Ranking for Free

Try SE Ranking for Free


Image Credits

Featured Image: Image by SE Ranking. Used with permission. 
In-Post Photos: Images by SE Ranking. Used with permission.

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