20 Amazing Free or Low-Cost Marketing Tools for Nonprofits - Business 2 Community

20 Amazing Free or Low-Cost Marketing Tools for Nonprofits - Business 2 Community20 Amazing Free or Low-Cost Marketing Tools for Nonprofits - Business 2 CommunityPosted: 04 Mar 2020 12:00 AM PSTWhen you think about charities and nonprofits, the word "marketing" doesn't immediately come to mind. Indeed, in the perfect world, nonprofits wouldn't have to convince people of the importance of their mission. Actually, in the perfect world, nonprofits probably wouldn't exist. But our world isn't perfect thus nonprofits need to use marketing techniques and tools to promote their message.A lot of nonprofit marketing has moved online. Younger people, who mostly get information on the Internet, are also more likely to be interested in social and political issues. According to the 2017 Cone Gen Z CSR Study, 81% of Gen Z believes they can have an impact on social and environmental issues by using social media. The truth is, people who are most ready to chip in into changi…

Here Are the Top 10 Most Searched Sneakers in the US - Footwear News

Here Are the Top 10 Most Searched Sneakers in the US - Footwear News

Here Are the Top 10 Most Searched Sneakers in the US - Footwear News

Posted: 11 Apr 2019 12:37 PM PDT

The Nike Air Max running line has featured some of the most popular sneaker searches in the United States over the past 12 months.

According to a new study released by SEMrush, five models in the line made in the top 10 list. The tracking platform compared the total number of searches for more than 1,000 sneakers across a variety of brands to identify which of them were the most searched on Google.

Here, the ones that made the cut:

  1. Nike Air Max 97
  2. Nike Air Max 270
  3. Vans Old Skool
  4. Nike Air Max Plus
  5. New Balance 574
  6. Nike Air Max 90
  7. Nike Air Max 95
  8. Adidas Superstar
  9. Adidas Stan Smith 
  10. Nike React Element 87

The classic Nike Air Max 97 came out on top, followed by the Swoosh's Air Max 270, which made its debut as part of last year's Air Max Day celebrations. At the time, the shoe featured the tallest-ever Max Air unit at 32 millimeters. More Air Max styles that fans searched were the Air Max Plus (No. 4), Air Max 90 (No. 6) and the Air Max 95 (No. 7).

It should come as no surprise that Vans made the list following last month's viral challenge, which claimed that the shoes would always land right side up regardless of how one tossed the pair. The Old Skool model was at the forefront of the video that now has more than 12.4 million views on Twitter.

Boston-based sportswear company New Balance was ranked fifth through its popular 574 model, boasting the brand's signature gray color palettes on a sporty silhouette.

The third brand to be ranked was Adidas, coming in at the eighth and ninth positions with the Superstar and the timeless Stan Smith tennis sneaker, respectively.

At the final spot was what many sneaker fans deemed to be 2018's sneaker of the year: the Nike React Element 87. The original run generated a huge amount of buzz prior to its debut last year and is currently reselling for upwards of $450 on the secondary market like StockX.

All products featured have been independently selected and curated by our editorial team. If you buy something through the links included on our site, FN may earn a commission.

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Dog Barley Searches for Forever Family to Love, Play With - 9&10 News

Posted: 12 Apr 2019 01:03 PM PDT

Meet Barley, a 3-year-old male pit bull mix that's best-described as a "medium energy cuddle-bug."

The Humane Animal Treatment Society in Mount Pleasant says he's the perfect combo of cuddly and energetic.

And he's looking for a family that will take him home and love him as much as he will love them. Which is a lot.

This dog is Mr. Popular when it comes to making new friends with humans.

He could potentially live with other dogs if they met first and their personalities are compatible. But Barley says "no thanks" to having cats in his new home.

And if you really want to tickle this sweet pea's heart, he has a passion for squeaky toys.

Barley just wants to be someone's little shadow and spend time with his special humans.

HATS says they hope he finds that person soon because he's an incredible, well-behaved dog.

The humane society also has it's biggest fundraiser of the year coming up. The month of May has a Saturday where you can help other pets like Barley and enjoying an evening out complete with dinner, adult drinks and music.

Tails and Top Hats will be at Mid Michigan College May 18. Learn more by heading to hatsweb.org.

Google Trends: Interest in Ripple 2x Higher Than Ethereum in 2019 - Invest In Blockchain

Posted: 11 Apr 2019 03:59 PM PDT

Ripple's XRP cryptocurrency and Ethereum (ETH) have long been battling each other for the #2 spot right next to the crypto king, Bitcoin (BTC), in terms of market capitalization. While the 2 runner-up cryptos swapped spots a number of times towards the end of 2018, Ethereum has remained in 2nd place for the whole of 2019.

Ethereum seems to be winning the popularity contest, with its current market cap of over $17.5 billion compared to XRP's $13.8 billion. However, a different metric used to measure the rival cryptos' popularity shows another story.

According to Google Trends, the number of worldwide users searching the term Ripple has been far greater than the number of search terms for Ethereum throughout 2019, indicating a greater overall interest in Ripple.

Image Source: https://i.imgur.com/WJpr6Jx.png

Will Ripple (XRP) Surpass Ethereum (ETH) in 2019?

For Ripple fans and XRP advocates, commonly referred to as the "XRP Army," the flippening of Ethereum by Ripple's XRP bank-friendly token is right around the corner.

Since the beginning of 2019, the interest in XRP via Google searches is twice as much as the interest in Ethereum via Google searches. This could be used as an indicator of what's to come when the bull market really takes off and both mainstream and retail investors begin investing again.

Moreover, apart from Google searches, the general interest in Ripple is noticeably high, as XRP fans can be seen all over social media platforms such as Twitter, Reddit, and Telegram.

Therefore, as crypto prices begin to rise again, we can expect Ripple's XRP token to surge in value, especially since it's had relatively weak price action in comparison to other cryptocurrencies during the most recent run-up.

Who's Most Interested in Ripple?

Upon analyzing the Google Trends data a little further, it appears that the top 5 regions with the most Google searches for Ripple in descending order are Australia, the United Kingdom, the United States, New Zealand, and Denmark.

Image Source: https://trends.google.com/trends/explore?date=today%203-m&q=ethereum,ripple

On the other side of things, the top 5 regions with the most popular Google searches for Ethereum in descending order are Colombia, Argentina, Chile, Iran, and Romania.

According to the data, Ripple seems to be dominating Google Trends more so in first-world countries, while Ethereum is dominating Google trends in developing countries.

Generally speaking, people from first-world countries have more money to invest than those from developing countries. Therefore, it can be speculated that the wide majority of these people searching for Ripple have already invested in XRP or are thinking about it. It would also make sense that, as Ripple is aiming to disrupt the remittance industry, migrants living in first-world countries might search for XRP in hopes of finding a faster, cheaper way to send money back home.

However, regardless of what Google Trends says, Ethereum is still the 2nd-largest cryptocurrency by market cap and has experienced a greater rise in price in 2019, from its yearly low of $103 to a yearly high of $181. This indicates a 43% price gain for Ethereum, while Ripple's XRP only experienced a maximum price gain of 19%.

Do you think Ripple's XRP will surpass the market cap of Ethereum (ETH) due to increased interest from people around the world? Let us know what you think in the comment section below.


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