Google to change the TrueView name to YouTube in DV360 - PPC Land

Google to change the TrueView name to YouTube in DV360 - PPC LandGoogle to change the TrueView name to YouTube in DV360 - PPC LandPosted: 01 Jun 2020 04:38 AM PDT Google last month announced that is changing the TrueView name to YouTube in DV360. Starting on June 15, advertisers will see the TrueView line items renamed into YouTube & partners line items.Google says the change will better reflect the variety of YouTube inventory available through Display & Video 360.Metrics, dimensions, and report templates will also be updated to use the YouTube name.Google introduced the YouTube TrueView ad format back in 2015, and since then, multiple ad formats from YouTube were introduced on the platform, including YouTube Programmatic Guaranteed, bumpers, and non-skippable ads. Successful Brands Use These YouTube Marketing Strategies - NewswirePosted: 31 May 2020 12:02 PM PDT[unable to retrieve full-text content]Successful Brands Use These YouTube Marketing StrategiesNewswire You are subscri…

popular searches

popular searches

Google searches show Duke, UNC popular in Knoxville - WATE 6 On Your Side

Posted: 26 Mar 2019 10:45 AM PDT

KNOXVILLE (WATE) - The Tennessee Vols are in the "Sweet Sixteen," but if Google searches are any indication, people in Knoxville have several favorites.

The top searches, according to Google, in Knoxville around the topic of the NCAA Tournament for the last three days are:

* What channel is March Madness on?

* Who won March Madness 2018?

* How to watch March Madness 2019

* How to score NCAA bracket

* What teams are left in March Madness?

RELATED: Play our 16-team bracket

What teams are Knoxvillians searching for? It's a familiar list over the past three days:

* Duke


* MI State

* Tennessee

* Kentucky

RELATED: Complete NCAA Tournament coverage

Top players searched over the same time period are:

* Zion Williamson, Duke

* Bol Bol, Oregon

* Carsen Edwards, Purdue

* PJ Washington, Kentucky

* RJ Barrett, Duke

Did Russia make Brexit promoter Nigel Farage a ‘YouTube star’? - Washington Post

Posted: 27 Mar 2019 03:00 AM PDT

Brexit campaigner Nigel Farage arrives for a "Leave Means Leave" rally in London on Jan. 17. (Simon Dawson/Reuters)

As Brexit's uncertainty continues, former U.K. Independence Party (UKIP) leader and Brexit backer Nigel Farage is being criticized for putting "the future of ordinary citizens at risk." In a tweet, Dutch European Parliament member Esther de Lange shared a video of Farage leaving the European Union's legislature during a debate about Britain's future relationship with the E.U. According to de Lange, Farage only attended the debate to make his speech — which he recorded for YouTube — and then left.

De Lange's tweet has reignited claims made by a Guardian journalist that "these YouTube set-piece speeches … are Farage's power base now." According to Carole Cadwalladr, the Russian state-funded international broadcaster RT (formerly Russia Today) lies "at the centre" of how these videos, and Farage's message, circulate online. In her words, "RT made Farage a YouTube star."

But how true is this? Cadwalladr's fellow Guardian journalist Owen Jones argued that painting Russia as "the puppet-master behind all undesirable political phenomena" suggests a "conspiracy." Jones argued that Russian activities hadn't made Farage popular or pushed people to vote for Brexit.

As we explain below, our research suggests that Jones is closer to the truth than Cadwalladr. Although RT does amplify Farage's message, so do other channels, including the BBC. And UKIP's YouTube accounts, along with those of UKIP followers, appear more effective than RT at promoting Farage.

How we did our research

Our research project "Reframing Russia for the global mediasphere" analyzes RT's broadcast and social media output. For this article, we used a private — i.e., incognito — Web browser to analyze the top YouTube results when searching for videos about the E.U. and Farage. In doing so, we asked: How important is RT in amplifying Farage's Euroskeptic messaging?

YouTube search results are shaped by an algorithm that accounts for factors such as a user's past viewing history. To avoid this and other kinds of personalization bias, we had two researchers in two different British locations sign out of YouTube, use a private or incognito browser and conduct the relevant searches. We then compared the results.

We undertook this analysis after YouTube's recent algorithmic changes, which it said were to prevent its algorithms from recommending conspiracy videos. Although we cannot know exactly which top results will appear when people use their own personalized browsers to search for the "European Union" or "Nigel Farage" on YouTube, we believe our approach suggests which videos are likely to be recommended.

Is Farage really a YouTube star?

Two of RT's videos of Farage's E.U. speeches appear in the top 15 YouTube video results for "European Union." Ranked ninth is RT's "'Who the Hell You Think You Are?' Nigel Farage throws egg in Eurocrat faces." Ranked 14th is "'You are not laughing now, are you?' Nigel Farage at European Parliament (FULL SPEECH)." These videos have been viewed 2.8 million and 2.1 million times respectively; the first video has probably been viewed so much more because it has been available for eight years. Both show Farage in a positive light and promote his anti-elite, Euroskeptic rhetoric. Together, they have been "upvoted" 60,000 times.

But the rest of the most-viewed videos come from a variety of sources. The most viewed is the satirical "Brexit: Last Week Tonight with John Oliver (HBO)." This video humorously critiques Farage, pointing out that he has supported openly racist UKIP members. With 16 million views and 167,000 upvotes, this video is more popular than the two RT videos combined.

RT does seem to have an interest in producing Euroskeptic content that promotes Farage; its pieces are viewed millions of times. But YouTube videos critical of Farage show up more prominently in searches for the European Union. Of those, the most prominent has been viewed more than seven times as often, with five times the upvotes, as RT's most popular video of Farage.

But who is promoting Farage on YouTube?

To find out who is promoting YouTube videos of Farage and to understand who might be making him a "YouTube star," we searched YouTube for "Nigel Farage" and again arranged the results in order of most views.

The top 10 most-viewed videos of Farage from all YouTube accounts have a combined viewership of 21 million views. Of these, in addition to the two RT videos, three come from UKIP related accounts, with 3.8 million views; two from Euractiv, a European media platform that covers the activities of European policymakers, with 3.5 million views; one from the ITV program "Good Morning Britain," with 2.2 million; one from a seemingly random Polish account that may or may not be related to UKIP, with 2.8 million; and one from a right-wing educational channel, with 2.8 million.

Most of those videos are under four years old, suggesting that their view counts are increasing more quickly than RT's. So while RT does help promote Farage on YouTube, so do a variety of sources.

The top 10 RT videos of Farage have garnered 6.3 million views. The top 10 BBC videos of Farage have gained 4.7 million views. RT does appear to promote Farage's YouTube messages more than the BBC does, even though the BBC gives both Farage and UKIP a significant amount of airtime.

Our analysis found that eight out of the top 10 RT videos of Farage appeared to take a positive attitude toward his Euroskeptic message, although only two of the top 10 BBC videos did. This suggests that RT is more sympathetic to Farage's views, and is not constrained by the BBC's institutional values of impartiality and balance.

In Britain, pro-Brexit messages have been spread not just by RT and nefarious Russian actors, but by the traditional British press.

Rhys Crilley is a research associate in global media and communication at the Open University.

Precious Chatterje-Doody is a research associate in Russian and East European studies at the University of Manchester.

Bridgnorth author searches for the real Richard III -

Posted: 26 Mar 2019 04:20 AM PDT

Matthew Lewis, who writes history works, has written Richard III: Fact and Fiction, which separates the truth and the tall tales relating to the infamous monarch.

The internet blogger , who has also trained in law, has written other history books including The Survival of the Princes in the Tower and Richard, Duke of York.

He also runs the popular website Matt's History Blog.

Matthew Lewis

"King Richard III remains one of the most infamous and recognisable monarchs in English or British history, despite only sitting on the throne for two years and 58 days.

"His hold on the popular imagination is largely due to the fictional portrayal of him by William Shakespeare which, combined with the workings of five centuries of rumour and gossip, has created two opposing versions of Richard. In fiction he is the evil, scheming murderer who revels in his plots, but many of the facts point towards a very different man.

"Dissecting a real Richard III from the fictional versions that have taken hold is made difficult by the inability to discern motives in many instances, leaving a wide gap for interpretation that can be favourable or damning in varying degrees. It is the facts that will act as the scalpel to begin the operation of finding a truth obscured by action.

"Richard III may have been a monster, a saint, or just a man trying to survive, but any view of him should be based in the realities of his life, not the myths built on rumour and theatre. How much of what we think we know about England's most controversial monarch will remain when the facts are sifted from the actions?" Mr Lewis says.

The book can be bought from Amazon priced at £12.99.

Richard III's remains were finally laid to rest in a a ceremony fit for a king in Leicester Cathedral in 2015 after his bones were rediscovered by archaeologists under a car park in the heart of the city.


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