Tuesday, March 12, 2019

popular searches

popular searches


KAYAK Just Named This Year's Most Popular Spring Break Spot & There's Still Time To Book A Trip - Bustle

Posted: 11 Mar 2019 12:07 PM PDT

It's the beginning of March, and it's still freezing outside in most of the country — and that means it's just about time to plan your spring break vacation. Whether you're a student taking advantage of your break from classes or an adult just wanting to get away and escape the real world, spring break is a great time to relax, have a good time, and just do what you want. And if you haven't already booked your trip, then you may want to think a little outside of the box. Leading travel site KAYAK recently announced the top spring break destination of 2019 according to their searches — and it's definitely a spot worth going to.

After looking at data on spring break destinations and breaking everything down state by state, KAYAK found one clear winner: San Juan, Puerto Rico, which has now officially been declared the top spring break destination this year. The data showed that 30 states (31 if you count D.C.) show the greatest increase in 2019 spring break searches to San Juan: compared to 2018, there was a 115 percent search increase. This increase comes a few years after Hurricane Maria left a path of destruction through Puerto Rico, leading to a drop in tourism - so this is definitely good news for the residents of San Juan.

Why has San Juan come out on top? Well, for one thing, flights are inexpensive, and there's a lot of them (KAYAK notes that there are daily nonstop flights on Spirit Airlines from Florida and Maryland), making it an accessible destination for many people. And, if you have flexibility in when you can travel, KAYAK's 2019 Travel Hacker Guide shows that San Juan is the number one deal destination in April, with a 31 percent drop in price and a median airfare of $256.

Cheap airfare aside, there's a lot going on in San Juan that makes it the perfect spring destination for people of all ages. As KAYAK points out in their Ultimate Guide To San Juan, the price of everything is inexpensive and comparable to destinations like Fort Lauderdale. It's also easy to pay for anything, as the currency is in American dollars and you don't need to exchange money. So you get an international feel without going through all of the annoyances that often come with that.

ShutterStock

Of course, there's also the charm and beauty of San Juan. Old San Juan offers a rich history to explore with fantastic restaurants and theaters (as well as museums, galleries, and more). While there are plenty of fun bars and clubs in Old San Juan, New San Juan is really for those who are looking to party their trip away. There are miles of gorgeous beaches to take advantage of and a bustling city life to enjoy at night. There's basically no shortage of things to do no matter where you are, and it's an incredible place to explore.

But if you're not sold on San Juan (or you've already been and you want to go somewhere new!), there are, of course, plenty of other top spring break destinations to look into. According to KAYAK, Florida is popular as usual, with Orlando, Tampa, Fort Lauderdale, and Miami as notable hot spots. Hawaii is also a top destination, especially spots like Maui and Honolulu, and it's not quite as expensive as it seems.

And if you want to go abroad, Europe is always a good idea. If tropical isn't for you, head to one of the top spring break flight searches: London, Madrid, or Rome. You can't go wrong with any of these incredible cities.

If you want more ideas, check out KAYAK's list of the top spring break destination for each state — it's pretty interesting. Start planning, start booking, and get excited!

How Popular is Voice Search in 2019? - Digital Information World

Posted: 10 Mar 2019 11:22 PM PDT

Of course, voice search is a cool feature. Speaking to a machine and getting all the right information from it feels great and pretty darn useful. It has made tech companies proud with the evolution of Google Assistant, Alexa or Siri. But does it really have the kind of potential we are foreseeing?

While you might be in love with voice search, it is still trending downward when it comes to using it as a regular driver to look up for information.

A new study by Stone Temple (a digital marketing agency), has revealed that Voice Search stands at fourth position in the list of most preferred options for performing searches. Around 1,000 people took part in the study, who were asked to pick their top three preferences from all the five options.

"When I need to look up information, I am most likely to …

  1. Use voice search
  2. Type the question into the search window of my phone
  3. Type the question into search engine apps
  4. Open a mobile browser such as Safari or Google Chrome, and type the question
  5. Ask a friend via text or messaging app
The results came out as a surprise.

People were more comfortable with mobile browsers for conducting search as they felt that it gives them more privacy and control over search engine app in second place, and the built-in search window which stood third.

Top 3 choices for performing searches among internet users

This has been a significant drop for voice search this year as in 2018, it was on third spot just below search engine apps and above phone's search window.

Another interesting statistics showed that in 2019, around 25% of the participants picked voice search as their first choice for conducting searches in the list. However, the result overall was different.

Moreover, nearly 20% of the respondents used voice commands with online search. When asked about the applications that they like to control with voice commands; online search came at 6th position out of 11 choices.

Here voice search lost to more useful options which include making a call, text, getting directions, playing music, or setting reminders. Those who did prefer the online search were mostly women.

All that glitters is not gold every time and if you are interested to see all the 31 data points in Stone Temple's study on voice usage trends for 2019, then click here.

Photo: Westend61 / Getty Images

Google Switched to Mobile First Indexing – What it Means for 2019 SEO - Business 2 Community

Posted: 11 Mar 2019 10:03 AM PDT

At the end of 2018, Google announced they now use Mobile First Indexing (MFI) for more than half of their search results worldwide. The changes have been in the works since 2016 due to significant increases in the amount of users searching Google from mobile devices. Since Google is by and large the most popular search engine, with over 60% more searches than the second place search engine, ensuring your site adheres to MFI standards is vital to getting your audience to see your business.

That coveted position on the first search engine results page (SERP) now has one more stipulation, but how do you know your site is suited for MFI? Understanding what MFI is and just how significant mobile searches are becoming are the first steps towards optimizing your site for Google's latest rule.

What Is Mobile First Indexing?

Normally, Google uses bots to crawl the desktop version of webpages and decide their SERP ranking. Now, MFI uses a smartphone Googlebot to crawl websites that simulates the way users access the search engine from their mobile devices. A desktop-friendly site is not much use to a mobile user, especially if that site is missing content for mobile viewers, or if a mobile version doesn't exist at all. As Google is always working to improve the experience of its users, it is moving towards penalizing websites that don't cater to mobile viewers.

Mobile First Indexing does exactly what is in its name: it favors sites with mobile versions or responsive designs over desktop-only sites. A site with a mobile version means that the site developer created two different sites, one for desktop viewers and a smaller, lighter, and possibly slightly different one for mobile viewers, and the appropriate site opens based on what type of device a user visits from. Responsive design renders code automatically to suit the device that loads it; there is only one website, and it adjusts itself. Either of these types of sites are favorable to MFI.

As a business owner or site manager, you might wonder why MFI should affect you. Your number one goal is most likely getting leads to visit your site, so any part of Google's ever-changing algorithm for search results is your concern. You may not realize how many of your users are driven to your site from a mobile device, and how many of them are turned away because your site doesn't put "mobile first".

Recommended for You

Webcast, March 13th: How to Activate High-Value Customers Leveraging Natural Language Processing and Machine Learning

Mobile Search Rates

If you're thinking mobile searches don't apply to your business's audience, think again. Between 50% and 60% of all Google searches now occur on mobile devices. You can always track your own website's traffic analytics using tools like Google Analytics to see how many users are coming to your site from a mobile device, but chances are your traffic reflects those percentages as well. Whether your business caters to individual shoppers or B2B, your target audience members are likely often on the go and enjoy the ease of access mobile searching provides.

There are a multitude of statistics available on mobile marketing data that can give you a good estimate of how common mobile searches are for your demographic. One interesting study from Hitwise found the percentages of mobile searches per industry. The number one sector for mobile searches is the food and beverage industry at 72%, followed by health and sports both at 68%. All of the percentages for common industries like lifestyle and retail are at least over 50%. If your business falls into one of these common categories of online markets, it could be upsetting to imagine how much business you might be losing if your site does not meet the requirements for MFI.

Optimizing for MFI

Google says if you constructed your site using a responsive web design, you have nothing to worry about. Responsive designs, as previously mentioned, automatically render the appropriate content for the appropriate devices, which means they're all set for MFI.

For other sites, Google lists a few common problems that usually prevent sites from being MFI-ready:

  • Structured data. Many desktop sites put effort into structuring their data but don't do the same for mobile. If you want to be MFI ready, make sure your site uses the same structured data for mobile and desktop, because MFI will only use your site's mobile data in search results. Structured data is simply markups in your website's code that lets Google know what type of content you have and where that content should go on SERPs.
  • Alt text for images. Ensuring your site's code includes alt-text is a super simple way to get it MFI ready. Search engines need alt-text, a description of an image, to understand the context of any pictures on your site. With alt-text, you're telling Google what you have pictures of, so when users search for those pictures, Google can find your site for them. You can simply go through your code and find any image tags (<img src="…">) and add an alt field (<img src="…" alt="…">).
  • Missing quality content. One great mistake site managers make is filling their desktop sites with lots of high quality, diverse content… and completely leaving it out of their mobile sites. If Google is ranking your site based on MFI, then it's going to judge your mobile content when ranking your site in its results. If there's nothing worth ranking there, then your ranking will drop. It is always a good idea to have as much high quality, original content as you can on mobile and desktop sites.

Times are changing on Google (aren't they always?), and you need to keep your business's website front and center on search engine results pages. Ensure your site is MFI compatible and loaded with impressive content so you don't miss out on any customer traffic.

popular searches


KAYAK Just Named This Year&#039;s Most Popular Spring Break Spot & There&#039;s Still Time To Book A Trip - Bustle

Posted: 11 Mar 2019 12:07 PM PDT

It's the beginning of March, and it's still freezing outside in most of the country — and that means it's just about time to plan your spring break vacation. Whether you're a student taking advantage of your break from classes or an adult just wanting to get away and escape the real world, spring break is a great time to relax, have a good time, and just do what you want. And if you haven't already booked your trip, then you may want to think a little outside of the box. Leading travel site KAYAK recently announced the top spring break destination of 2019 according to their searches — and it's definitely a spot worth going to.

After looking at data on spring break destinations and breaking everything down state by state, KAYAK found one clear winner: San Juan, Puerto Rico, which has now officially been declared the top spring break destination this year. The data showed that 30 states (31 if you count D.C.) show the greatest increase in 2019 spring break searches to San Juan: compared to 2018, there was a 115 percent search increase. This increase comes a few years after Hurricane Maria left a path of destruction through Puerto Rico, leading to a drop in tourism - so this is definitely good news for the residents of San Juan.

Why has San Juan come out on top? Well, for one thing, flights are inexpensive, and there's a lot of them (KAYAK notes that there are daily nonstop flights on Spirit Airlines from Florida and Maryland), making it an accessible destination for many people. And, if you have flexibility in when you can travel, KAYAK's 2019 Travel Hacker Guide shows that San Juan is the number one deal destination in April, with a 31 percent drop in price and a median airfare of $256.

Cheap airfare aside, there's a lot going on in San Juan that makes it the perfect spring destination for people of all ages. As KAYAK points out in their Ultimate Guide To San Juan, the price of everything is inexpensive and comparable to destinations like Fort Lauderdale. It's also easy to pay for anything, as the currency is in American dollars and you don't need to exchange money. So you get an international feel without going through all of the annoyances that often come with that.

ShutterStock

Of course, there's also the charm and beauty of San Juan. Old San Juan offers a rich history to explore with fantastic restaurants and theaters (as well as museums, galleries, and more). While there are plenty of fun bars and clubs in Old San Juan, New San Juan is really for those who are looking to party their trip away. There are miles of gorgeous beaches to take advantage of and a bustling city life to enjoy at night. There's basically no shortage of things to do no matter where you are, and it's an incredible place to explore.

But if you're not sold on San Juan (or you've already been and you want to go somewhere new!), there are, of course, plenty of other top spring break destinations to look into. According to KAYAK, Florida is popular as usual, with Orlando, Tampa, Fort Lauderdale, and Miami as notable hot spots. Hawaii is also a top destination, especially spots like Maui and Honolulu, and it's not quite as expensive as it seems.

And if you want to go abroad, Europe is always a good idea. If tropical isn't for you, head to one of the top spring break flight searches: London, Madrid, or Rome. You can't go wrong with any of these incredible cities.

If you want more ideas, check out KAYAK's list of the top spring break destination for each state — it's pretty interesting. Start planning, start booking, and get excited!

How Popular is Voice Search in 2019? - Digital Information World

Posted: 10 Mar 2019 11:22 PM PDT

Of course, voice search is a cool feature. Speaking to a machine and getting all the right information from it feels great and pretty darn useful. It has made tech companies proud with the evolution of Google Assistant, Alexa or Siri. But does it really have the kind of potential we are foreseeing?

While you might be in love with voice search, it is still trending downward when it comes to using it as a regular driver to look up for information.

A new study by Stone Temple (a digital marketing agency), has revealed that Voice Search stands at fourth position in the list of most preferred options for performing searches. Around 1,000 people took part in the study, who were asked to pick their top three preferences from all the five options.

"When I need to look up information, I am most likely to …

  1. Use voice search
  2. Type the question into the search window of my phone
  3. Type the question into search engine apps
  4. Open a mobile browser such as Safari or Google Chrome, and type the question
  5. Ask a friend via text or messaging app
The results came out as a surprise.

People were more comfortable with mobile browsers for conducting search as they felt that it gives them more privacy and control over search engine app in second place, and the built-in search window which stood third.

Top 3 choices for performing searches among internet users

This has been a significant drop for voice search this year as in 2018, it was on third spot just below search engine apps and above phone's search window.

Another interesting statistics showed that in 2019, around 25% of the participants picked voice search as their first choice for conducting searches in the list. However, the result overall was different.

Moreover, nearly 20% of the respondents used voice commands with online search. When asked about the applications that they like to control with voice commands; online search came at 6th position out of 11 choices.

Here voice search lost to more useful options which include making a call, text, getting directions, playing music, or setting reminders. Those who did prefer the online search were mostly women.

All that glitters is not gold every time and if you are interested to see all the 31 data points in Stone Temple's study on voice usage trends for 2019, then click here.

Photo: Westend61 / Getty Images

Google Switched to Mobile First Indexing – What it Means for 2019 SEO - Business 2 Community

Posted: 11 Mar 2019 10:03 AM PDT

At the end of 2018, Google announced they now use Mobile First Indexing (MFI) for more than half of their search results worldwide. The changes have been in the works since 2016 due to significant increases in the amount of users searching Google from mobile devices. Since Google is by and large the most popular search engine, with over 60% more searches than the second place search engine, ensuring your site adheres to MFI standards is vital to getting your audience to see your business.

That coveted position on the first search engine results page (SERP) now has one more stipulation, but how do you know your site is suited for MFI? Understanding what MFI is and just how significant mobile searches are becoming are the first steps towards optimizing your site for Google's latest rule.

What Is Mobile First Indexing?

Normally, Google uses bots to crawl the desktop version of webpages and decide their SERP ranking. Now, MFI uses a smartphone Googlebot to crawl websites that simulates the way users access the search engine from their mobile devices. A desktop-friendly site is not much use to a mobile user, especially if that site is missing content for mobile viewers, or if a mobile version doesn't exist at all. As Google is always working to improve the experience of its users, it is moving towards penalizing websites that don't cater to mobile viewers.

Mobile First Indexing does exactly what is in its name: it favors sites with mobile versions or responsive designs over desktop-only sites. A site with a mobile version means that the site developer created two different sites, one for desktop viewers and a smaller, lighter, and possibly slightly different one for mobile viewers, and the appropriate site opens based on what type of device a user visits from. Responsive design renders code automatically to suit the device that loads it; there is only one website, and it adjusts itself. Either of these types of sites are favorable to MFI.

As a business owner or site manager, you might wonder why MFI should affect you. Your number one goal is most likely getting leads to visit your site, so any part of Google's ever-changing algorithm for search results is your concern. You may not realize how many of your users are driven to your site from a mobile device, and how many of them are turned away because your site doesn't put "mobile first".

Recommended for You

Webcast, March 13th: How to Activate High-Value Customers Leveraging Natural Language Processing and Machine Learning

Mobile Search Rates

If you're thinking mobile searches don't apply to your business's audience, think again. Between 50% and 60% of all Google searches now occur on mobile devices. You can always track your own website's traffic analytics using tools like Google Analytics to see how many users are coming to your site from a mobile device, but chances are your traffic reflects those percentages as well. Whether your business caters to individual shoppers or B2B, your target audience members are likely often on the go and enjoy the ease of access mobile searching provides.

There are a multitude of statistics available on mobile marketing data that can give you a good estimate of how common mobile searches are for your demographic. One interesting study from Hitwise found the percentages of mobile searches per industry. The number one sector for mobile searches is the food and beverage industry at 72%, followed by health and sports both at 68%. All of the percentages for common industries like lifestyle and retail are at least over 50%. If your business falls into one of these common categories of online markets, it could be upsetting to imagine how much business you might be losing if your site does not meet the requirements for MFI.

Optimizing for MFI

Google says if you constructed your site using a responsive web design, you have nothing to worry about. Responsive designs, as previously mentioned, automatically render the appropriate content for the appropriate devices, which means they're all set for MFI.

For other sites, Google lists a few common problems that usually prevent sites from being MFI-ready:

  • Structured data. Many desktop sites put effort into structuring their data but don't do the same for mobile. If you want to be MFI ready, make sure your site uses the same structured data for mobile and desktop, because MFI will only use your site's mobile data in search results. Structured data is simply markups in your website's code that lets Google know what type of content you have and where that content should go on SERPs.
  • Alt text for images. Ensuring your site's code includes alt-text is a super simple way to get it MFI ready. Search engines need alt-text, a description of an image, to understand the context of any pictures on your site. With alt-text, you're telling Google what you have pictures of, so when users search for those pictures, Google can find your site for them. You can simply go through your code and find any image tags (<img src="…">) and add an alt field (<img src="…" alt="…">).
  • Missing quality content. One great mistake site managers make is filling their desktop sites with lots of high quality, diverse content… and completely leaving it out of their mobile sites. If Google is ranking your site based on MFI, then it's going to judge your mobile content when ranking your site in its results. If there's nothing worth ranking there, then your ranking will drop. It is always a good idea to have as much high quality, original content as you can on mobile and desktop sites.

Times are changing on Google (aren't they always?), and you need to keep your business's website front and center on search engine results pages. Ensure your site is MFI compatible and loaded with impressive content so you don't miss out on any customer traffic.

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