Google to change the TrueView name to YouTube in DV360 - PPC Land

Google to change the TrueView name to YouTube in DV360 - PPC LandGoogle to change the TrueView name to YouTube in DV360 - PPC LandPosted: 01 Jun 2020 04:38 AM PDT Google last month announced that is changing the TrueView name to YouTube in DV360. Starting on June 15, advertisers will see the TrueView line items renamed into YouTube & partners line items.Google says the change will better reflect the variety of YouTube inventory available through Display & Video 360.Metrics, dimensions, and report templates will also be updated to use the YouTube name.Google introduced the YouTube TrueView ad format back in 2015, and since then, multiple ad formats from YouTube were introduced on the platform, including YouTube Programmatic Guaranteed, bumpers, and non-skippable ads. Successful Brands Use These YouTube Marketing Strategies - NewswirePosted: 31 May 2020 12:02 PM PDT[unable to retrieve full-text content]Successful Brands Use These YouTube Marketing StrategiesNewswire You are subscri…



Best Keyword Research Tools in 2019 -

Posted: 16 Mar 2019 09:21 AM PDT

SEO is an essential part of content creation, so the best keyword research tools are needed to maximize your search marketing; here's our list of the best research tools in 2019, a handy guide for the aspiring digital marketer.

The best keyword research tools are out there, but it can be daunting to determine which one to use, as there are many service providers that claim to do the same things. Do they deliver? To answer that question, we've tested and compared the best keyword research tools available on the market. Here is what we have discovered.


First of all, if you're an online content creator, you know how important of a task keyword research is. It is a vital step in the search marketing field when it comes to pinpointing areas for Search Engine Optimization, known as SEO, and also getting to know your customers better.

The activity is made easier by the best keyword research tools, as they give you the essential information you are looking for, whether it is keyword suggestions ranging all the way to data filtering. There are also tools that provide data on search volume trend, keyword difficulty, and SERP (Search Engine Results Page) analysis.

Without further ado, below are the conclusions we have drawn based on the best keyword research tools ranked from lowest to highest, plus our reasons behind the analysis.

Long Tail Pro

Long Tail Pro is a keyword research tool that helps you quickly find low competition keywords for your online content, particularly SEO. It's been around since 2011, and is still doing great, so it lands the fifth place in our list of the best keyword research tool for 2019.

It does the job pretty well. You obtain access to keyword suggestions in bulk. However, we think that the limit on manual keywords could be higher, along with the limit on seed keyword.

The keyword competitiveness score is brilliant. This is because it will tell you how difficult it will be to rank in Google between 0 and 100.  Moreover, the rank tracker is completely easy to use, integrates seamlessly into your browser, and provides top-notch data.

On the other hand, it doesn't provide search volume trend data, but it does have quite a few filtering options. It can be a bit slow and clunky, but the underlying performance of Long Tail Pro is worth the expense.

SEMrush Keyword Magic Tool


SEMrush is another one of the best keyword research tool that supports both traditional keyword research and competitor-based research methods. It actually caused a stir in the market in its 2008 launch because SEMrush is the first competitor-based SEO tool.

Aside from a good number of keyword suggestions, it also provides you with a great standard trend graph of the past 12 months in decimal scores. The highest search volume for the month stands out, which you can easily decide on how to use.

On the downside, their keyword difficulty and SERP analysis are a bit of a problem. SEMrush simply shows you a cached version of Google's SERP for a given keyword with no additional data about the ranking pages. Also, their keyword difficulty score seems to be inaccurate compared to certain competitors.

However, the SEMrush team does acknowledge these problems and have been making an effort to improve the service.

Moz Keyword Explorer

Moz has been in the search marketing industry since 2004, but their Keyword Explorer is just fairly new, having launched in 2016. The SEO experts over at Moz have set out to make a well-rounded keyword research tool that automates more of the method while also providing valuable, useful data.

Moz CEO Rand Fishkin boasts that it "takes you all the way through the keyword research process — from discovering keyword ideas to getting metrics to building a list, filtering the keywords on it, and prioritizing which ones to target based on the numbers that matter."

Even though filtering selections in a tool from Moz felt rather inadequate, they do offer exclusive semantic filters and grouping functionality. Additionally, to analyze keyword difficulty, Moz uses their page authority and domain authority metrics of the top ten pages standing for a keyword.

The SERP analysis tab is fairly comprehensive – first you'll see some top-level stats for the search term including volume, difficulty, opportunity, and potential.

It has a great feature where you can prioritize which keywords to target based on more information than just keyword volume. This gives you an indication of which keywords are actually worth going after, because you might be better able to rank for them.

KW Finder

KW Finder is another best keyword research tool that simplifies the keyword research process in a way that other tools just haven't managed to do. The tool has three types of keyword ideas: suggestions, autocomplete, and questions. Plus, you'll have an easy time filtering with KW Finder.

The drawback? Keyword difficulty data isn't instantaneously accessible for every keyword, except when it has been requested by someone prior.

However, it compensates greatly due to its performance in providing the search volume trend, keyword difficulty, and SERP analysis. Another plus is that KW Finder is one of the cheapest keyword research tools available on the market.

Ahrefs Keywords Explorer

Ahrefs Keywords Explorer is very easy to use and understand. It comes packed with an array of features that allow you to get precise and granular with your searches. Also, it lets you export and utilize a bunch of different information, giving you the ability to consider a spectrum of data when making business decisions.

What's more, Ahrefs' Keyword Generator is driven by clickstream data, and updates its database with fresh, trending keywords every month. Ahrefs interface lets you to sift through the entire list of keyword suggestions by search volume and keyword difficulty. These two metrics are cached and continually accessible for the full database of keywords.

That's not all, folks. This is truly the best keyword research tool for 2019, as it provides you with detailed search volume trending data, keyword difficulty, and SERP analysis. It truly includes tons of useful features without succumbing to bloat. It's also a pretty straightforward tool to use, so can you jump right in and get a lot of benefits right away.

We recommend you research these different best keyword research tools so you can bring your idea to fruition in 2019 and the 2020's to come.

Read Next

Don't miss out on the latest news and information.

Subscribe to INQUIRER PLUS to get access to The Philippine Daily Inquirer & other 70+ titles, share up to 5 gadgets, listen to the news, download as early as 4am & share articles on social media. Call 896 6000.

How to Use Competitors Keywords to Make More Money - Search Engine Journal

Posted: 12 Mar 2019 01:42 AM PDT

This is a sponsored post written by SE Ranking. The opinions expressed in this article are the sponsor's own.

Keyword research is tough and tedious.

Finding the best-performing keywords that generate steady revenue – the so-called "golden" keywords – is even harder but once you find them, it's like striking an oil well.

There are various ways to do the keyword research – from collecting semantics manually to using tools such as Keyword Planner or Keyword Suggestion tool.

But if you want to find the best-performing keywords with a proven history of success, you might consider looking at your competitors' semantics.

It could well be that the "golden" keywords have been already discovered and all you need to do is to use them for your own benefit.

In this article, we'll talk about how to find and use competitor keywords to generate the best results from your SEO efforts as well as some other ways to use competitor semantics.

How to Find 'Golden' Keywords Using Competitor Research

Let's illustrate the process using Competitor SEO/PPC research from SE Ranking. The steps here would be as follows:

Step 1: Evaluate Paid Semantics

  • Enter the list of your known competitors or use the tool to find the top 10 in your niche.
  • Check the keywords those competitors are using in their Google Ads campaigns.
  • Review the advertisement history and pick the keywords that your competitor has been using to run campaigns for a long period of time. This is an indicator that the keywords are successfully performing – otherwise the competitor would not be blowing their PPC budget on them.
  • Repeat the third item above for all of your main competitors.

Valuable tip: Also check "common" and "missing" keywords to enrich your semantics with a cluster of keywords that work.

top paid competitors

Step 2: Evaluate Organic Semantics

The approach here is similar to what we discussed in the previous paragraph with the exception that we are going to review the competitor keywords that are at the top of the SERPs.

The dynamics in organic search is much slower and not representative.

  • Collect a list of your main competitors.
  • Select the top-performing keywords.
  • Create your main semantics deriving data from all of your main competitors.

Step 3: Merge Keyword Data from Paid & Organic Semantics

This step brings together the information you found in two previous steps. This is your oil well that is going to fountain out with "golden" keywords.

  • Take the list of keywords from paid semantics data.
  • Add the list from the organic data research and find the keywords that are also present in the paid semantics list.
  • The keywords that are present in both paid and organic lists are the best-performing keywords that your competitors are using to bring highly-converting traffic to their sites!
Golden Keywords

Valuable tip: Use common sense and logic. Your competitors aren't always smarter than you. Apply your own knowledge and judgment when working on creating your semantic core.

How to Develop Best-Performing Content Using Competitor Intelligence

Competitor intelligence is a whale of information that could be used in enhancing and optimizing the landing pages that you already have. Or for creating brand new landings developed for specific lead-generating campaigns.

To find those ideas employ the following approaches:

Use Competitor 'Keywords with Potential'

Those are the keywords that your competitor is under-using but can potentially yield great results for you.

For example, you found competitor pages optimized for certain keywords that rank in the 20th to 25th positions that are very relevant and Google seems to be liking them – but something is missing in terms of search intent or content quality.

Review these pages or resources and enhance or create similar content optimized for those keywords on your site.

Use Keywords with Low Search Volume

Those kind of keywords are relevant and targeted for you but have a low or medium level of search volume. Such keywords might become a ground for your growth.

How to Find Them:

Remember the "golden" keywords that are found where the paid and organic semantics merge?

Look again in the advert's history as well as data collected from organic competitor research and pick the keywords with low and medium search volume. Then create content based on this intelligence.

How to Avoid Errors & Mistakes Using Competitor Intelligence

Paid and organic competitor research data are lifesavers in the costly world of SEO.

Don't Use Keywords That Your Competitors Dismissed

Google Ads is great at driving quality traffic to your resource. But it's also a costly channel, especially if you're trying to find the best performing ads with a hit-or-miss strategy.

A smarter way would be to analyze the history of your competitors' ads. Here you will see what keywords they played around and dropped as the ones that didn't bring results needed.

paid keywords

Be careful, though: your competitors are not necessarily always correct when dismissing keywords. However, it can be a good indicator. Just be cautious and avoid falling into the same trap.

Save money – create better campaigns.

Don't Use Keywords That Google Treat as a Missed Intent

When doing competitor research, you might find good keywords that don't generate as much traffic as anticipated.

For instance, you detected a strong competitor page that is nicely optimized for the keyword of your interest but it's stuck in the 30th position in the SERPs.

This might mean that Google understood the user intent differently and didn't rank their content as initially expected.

So carefully evaluate what keyword the content has been created for and avoid replicating the same tactic.

Do Keyword Grouping

Competitor intelligence is a great way to find "golden" keywords, discover new ideas that can potentially boost your revenue, and avoid errors.

However, you should never blindly apply competitor intelligence to your site. Your competitor site might be suffering from keyword cannibalization or poor site structure.

One way to straighten your strategy and avoid errors while discovering new ideas for optimization and content development is to do keyword grouping.

How to Do It:

  • Take the competitor semantics that you've collected while running competitor research.
  • Copy-paste the list of keywords into grouping tool and run the grouping.
  • Analyze the clusters to discover search queries that match the same website's URLs that are in TOP-10. Use this knowledge to develop a better content strategy.
  • Keyword Grouper from SE Ranking also checks the keywords search volume which helps you to decide what would be the best way to distribute them across the website pages.
keyword grouping


Hopefully the tips and techniques listed above have provided you with valuable information.

Curious how you can derive and apply competitive intelligence in creating the best-performing marketing campaigns?

Just sign up for a free trial and see for yourself the kind of magic you can do by simply analyzing your competitors' data.

Try SE Ranking for Free

Try SE Ranking for Free

Image Credits

Featured Image: Image by SE Ranking. Used with permission. 
In-Post Photos: Images by SE Ranking. Used with permission.


Popular posts from this blog


What Entrepreneurs Should Know About SEO -

Daily briefing. - The CyberWire