Amazon Advertising: 3 Unique Ways to Sell Your Product - G2

Amazon Advertising: 3 Unique Ways to Sell Your Product - G2Amazon Advertising: 3 Unique Ways to Sell Your Product - G2Posted: 11 Nov 2019 12:00 AM PSTAn advertiser's story often begins with having a product that needs to be sold, and organic marketing alone often doesn't do the trick.You want to go bigger. You want to do better.If you're selling a product online, choosing to advertise on the top e-commerce website in the world might get you the attention you're seeking.Amazon has more than 310 million active customers, all looking to buy something. Choosing not to advertise your product to those customers could be a huge missed opportunity.Just like advertising on any other digital platform, advertising on Amazon should be done to catch the eyes of your target audience, attract them to your product, and, ultimately, turn the right people into your own customers.Below, we'll go over all the different ways that advertisers like you can showcase products on the e-comm…

keyword list

keyword list

How to Use Competitors Keywords to Make More Money - Search Engine Journal

Posted: 11 Mar 2019 10:23 PM PDT

This is a sponsored post written by SE Ranking. The opinions expressed in this article are the sponsor's own.

Keyword research is tough and tedious.

Finding the best-performing keywords that generate steady revenue – the so-called "golden" keywords – is even harder but once you find them, it's like striking an oil well.

There are various ways to do the keyword research – from collecting semantics manually to using tools such as Keyword Planner or Keyword Suggestion tool.

But if you want to find the best-performing keywords with a proven history of success, you might consider looking at your competitors' semantics.

It could well be that the "golden" keywords have been already discovered and all you need to do is to use them for your own benefit.

In this article, we'll talk about how to find and use competitor keywords to generate the best results from your SEO efforts as well as some other ways to use competitor semantics.

How to Find 'Golden' Keywords Using Competitor Research

Let's illustrate the process using Competitor SEO/PPC research from SE Ranking. The steps here would be as follows:

Step 1: Evaluate Paid Semantics

  • Enter the list of your known competitors or use the tool to find the top 10 in your niche.
  • Check the keywords those competitors are using in their Google Ads campaigns.
  • Review the advertisement history and pick the keywords that your competitor has been using to run campaigns for a long period of time. This is an indicator that the keywords are successfully performing – otherwise the competitor would not be blowing their PPC budget on them.
  • Repeat the third item above for all of your main competitors.

Valuable tip: Also check "common" and "missing" keywords to enrich your semantics with a cluster of keywords that work.

top paid competitors

Step 2: Evaluate Organic Semantics

The approach here is similar to what we discussed in the previous paragraph with the exception that we are going to review the competitor keywords that are at the top of the SERPs.

The dynamics in organic search is much slower and not representative.

  • Collect a list of your main competitors.
  • Select the top-performing keywords.
  • Create your main semantics deriving data from all of your main competitors.

Step 3: Merge Keyword Data from Paid & Organic Semantics

This step brings together the information you found in two previous steps. This is your oil well that is going to fountain out with "golden" keywords.

  • Take the list of keywords from paid semantics data.
  • Add the list from the organic data research and find the keywords that are also present in the paid semantics list.
  • The keywords that are present in both paid and organic lists are the best-performing keywords that your competitors are using to bring highly-converting traffic to their sites!
Golden Keywords

Valuable tip: Use common sense and logic. Your competitors aren't always smarter than you. Apply your own knowledge and judgment when working on creating your semantic core.

How to Develop Best-Performing Content Using Competitor Intelligence

Competitor intelligence is a whale of information that could be used in enhancing and optimizing the landing pages that you already have. Or for creating brand new landings developed for specific lead-generating campaigns.

To find those ideas employ the following approaches:

Use Competitor 'Keywords with Potential'

Those are the keywords that your competitor is under-using but can potentially yield great results for you.

For example, you found competitor pages optimized for certain keywords that rank in the 20th to 25th positions that are very relevant and Google seems to be liking them – but something is missing in terms of search intent or content quality.

Review these pages or resources and enhance or create similar content optimized for those keywords on your site.

Use Keywords with Low Search Volume

Those kind of keywords are relevant and targeted for you but have a low or medium level of search volume. Such keywords might become a ground for your growth.

How to Find Them:

Remember the "golden" keywords that are found where the paid and organic semantics merge?

Look again in the advert's history as well as data collected from organic competitor research and pick the keywords with low and medium search volume. Then create content based on this intelligence.

How to Avoid Errors & Mistakes Using Competitor Intelligence

Paid and organic competitor research data are lifesavers in the costly world of SEO.

Don't Use Keywords That Your Competitors Dismissed

Google Ads is great at driving quality traffic to your resource. But it's also a costly channel, especially if you're trying to find the best performing ads with a hit-or-miss strategy.

A smarter way would be to analyze the history of your competitors' ads. Here you will see what keywords they played around and dropped as the ones that didn't bring results needed.

paid keywords

Be careful, though: your competitors are not necessarily always correct when dismissing keywords. However, it can be a good indicator. Just be cautious and avoid falling into the same trap.

Save money – create better campaigns.

Don't Use Keywords That Google Treat as a Missed Intent

When doing competitor research, you might find good keywords that don't generate as much traffic as anticipated.

For instance, you detected a strong competitor page that is nicely optimized for the keyword of your interest but it's stuck in the 30th position in the SERPs.

This might mean that Google understood the user intent differently and didn't rank their content as initially expected.

So carefully evaluate what keyword the content has been created for and avoid replicating the same tactic.

Do Keyword Grouping

Competitor intelligence is a great way to find "golden" keywords, discover new ideas that can potentially boost your revenue, and avoid errors.

However, you should never blindly apply competitor intelligence to your site. Your competitor site might be suffering from keyword cannibalization or poor site structure.

One way to straighten your strategy and avoid errors while discovering new ideas for optimization and content development is to do keyword grouping.

How to Do It:

  • Take the competitor semantics that you've collected while running competitor research.
  • Copy-paste the list of keywords into grouping tool and run the grouping.
  • Analyze the clusters to discover search queries that match the same website's URLs that are in TOP-10. Use this knowledge to develop a better content strategy.
  • Keyword Grouper from SE Ranking also checks the keywords search volume which helps you to decide what would be the best way to distribute them across the website pages.
keyword grouping


Hopefully the tips and techniques listed above have provided you with valuable information.

Curious how you can derive and apply competitive intelligence in creating the best-performing marketing campaigns?

Just sign up for a free trial and see for yourself the kind of magic you can do by simply analyzing your competitors' data.

Try SE Ranking for Free

Try SE Ranking for Free

Image Credits

Featured Image: Image by SE Ranking. Used with permission. 
In-Post Photos: Images by SE Ranking. Used with permission.

How to Find Seed Keywords and Explore Topic Clusters - Practical Ecommerce

Posted: 28 Feb 2019 12:00 AM PST

Creating a short list of seed keywords is fundamental to search engine optimization, content marketing, and pay-per-click advertising. But for some marketers, the task of identifying seed keywords isn't clear.

How many times have you started to read an article about keyword research where the first step is to "create a list of seed keywords," but the article doesn't explain how to do it? It might give hints like "make a list of things a typical customer might want or need" or it could suggest listing your products, but the process — if we can call it a process — of actually creating broad seed keywords can still be something of a guessing game.

Seed Keywords

Seed keywords are short. They are typically one or two words, without modifiers. A seed keyword might be as simple as "shoe." It is a base, a starting place.

In contrast, other keywords or what some SEO practitioners might call long-tail keyword phrases could include modifiers. An example of a long-tail keyword could be "size 11 men's Nike running shoes."

Seed keywords are often used to grow, if you will, other keywords. A seed keyword is what you might put into the Keywords explorer tool on Ahrefs or the Keyword Magic tool on SEMrush to generate a long list of keyword phrases.

An acorn (a seed) can grow into a tree. Similarly, a seed keyword can help you grow a list of keywords and content ideas. <em>Photo: Nakota Wagner.</em>

An acorn (a seed) can grow into a tree. Similarly, a seed keyword can help you grow a list of keywords and content ideas. Photo: Nakota Wagner.

Seed keywords and the associated keyword phrases they generate are useful for several reasons. These keywords can become ideas for articles or videos. They can also help you better understand the topics most important to your business.

Topic Clusters

Modern SEO often focuses on developing topical authority. In concept, it is the idea of positioning your site as the expert for a topic.

Search engine algorithms have gone beyond just counting links and matching keywords to understanding what your site's content is about. Once a search engine can understand content on a given topic, it may also be able to judge that content's quality and level of completeness.

This is where identifying seed keywords may also help you explore topic clusters. As you go through the simple process described below, you may find new areas of a topic that you might not have otherwise known about. You could cover a topic more completely than if you simply guess or brainstorm a list of seed keywords.

Content for Keywords

Magazines, blogs, social media posts, and similar are content — just the content you want to create, in fact. You can think of the journalists and influencers who create these bits of content as your peers. Their work can be an excellent place to harvest seed keywords.

Imagine you have an online store selling products for men in the burgeoning vegan community. Your products are vegan shoes (made from cork, hemp, cotton, or polyurethane) and beeswax-free solid cologne.

To help attract potential customers, build a topic cluster around the vegan lifestyle for men. You could write about vegan health issues, vegan diet, social issues that are complementary to veganism, or even men's fashion.

1. Make a list of content sources. To understand a topic (remember, our example is masculine veganism), you will presumably encounter many sources. Make a list of those magazines, blogs, and influencers you believe are creating helpful content around your topic.

Here is an example list for veganism:

2. Find popular content. Use a tool such as Ahrefs, SEMrush, or similar to identify 10 or 20 of the most popular articles for each of the sources.

There are many SEO and content marketing tools that will help you identify popular articles on your source websites.

There are many SEO and content marketing tools, such as Ahrefs, that will help identify popular articles on your source websites.

Make a list of the page titles, H1 tags, and, if you're industrious, H2 headers from each of those pages. Here is an example list from popular page titles on the Vegan Life website:

  • "Cutting Out Dairy – List Of Vegan Alternatives For Butter"
  • "Debunking The Myth – Vegans And Vitamin B-12"
  • "Debate: Should Vegans Be Eating Figs?"
  • "You Cannot Survive On A Vegan Diet, Says Tim Noakes"
  • "A Very Vegan Wimbledon – Which Tennis Stars Are Vegan?"

Next, use the list of titles and headers you create to come up with possible seed keywords:

  • Butter alternatives
  • Vitamin B-12
  • Eating figs
  • Should vegans
  • Diet
  • Vegan stars.

Repeat this exercise for all of the sites and influencers on your source list. For example, here are the H1 titles for five of the most popular articles on VegNews:

  • "11 Vegan Clothing Companies that Let You Wear Your Ethics on Your Sleeve"
  • "20 Fabulous Vegan Gifts You Can Order on Amazon"
  • "7 Vegan Instant Pot Recipes You Need to Make This Instant"
  • "Vegan Just Egg Replaces 2 Million Chicken Eggs"
  • "8 Vegan Winter Boots that Will Make You Look Hot."

And here is a possible list of seed keywords extracted from these titles:

  • Egg replacement
  • Clothing
  • Boots
  • Gifts
  • Recipes
  • Instant Pot.

3. Organize and review. Next, organize your lists of potential seed keywords. Recipes, Instant Pot, egg replacement, butter alternative, and diets might all be organized together. Enter these seeds into a keyword tool to generate a list of potential topics or long-tail keywords.

5 Tips for Reaching Out to Journalists on Twitter - Social Media Today

Posted: 14 Mar 2019 02:26 PM PDT

Email is still considered the best medium for pitching to journalists, but that's not to say that social media - and Twitter in particular - should be ruled out altogether.

The problem is that Twitter is a fast-flowing platform, where a gentle approach can mean messages get lost, while a direct approach is often taken as spam.

That said, there are ways in which you can use Twitter to reach journalists effectively.

Here's how:

1. Know your target journalists

Before you start reaching out, you need to identify who, precisely, you want to reach out to. This starts by reading widely in your niche, following salient blogs and social media influencers.

I find it helpful to list all my favorite journalists in a spreadsheet, along with their Twitter (and other social media) handles, blog URL and email address.

Now make sure you follow all your targets on Twitter, saving them in a dedicated Twitter list that you can refer back to.

You can continue expanding your list of journalists by browsing their Twitter lists, or you can use tools like BuzzSumo to identify relevant influencers and bloggers by keyword. You can even follow them directly via BuzzSumo, and save them to your list, assuming you've connected your Twitter account. BuzzSumo also lets you tweet them directly - though I don't recommend doing that at this early stage.

Now find out what your target journalists are interested in. You can check the hashtag #Journorequest to get some insight into what journalists are looking for, or even better - use relevant keywords alongside the tag, to narrow down the opportunities to make contact.

2. Get your house in order

Before you start to draw attention to yourself, make sure your Twitter bio stands out. Ask yourself, if a journalist were to land on my Twitter bio, would they be interested in me? If the answer is no, then time to optimize.

Your business Twitter bio needs to get to the point of who you are as a brand. This goes beyond your products and services - focus on your vision and your values. These speak more to journalists than the items you're trying to sell.

Look at the last 20 or so posts in your feed. Are you sharing content that's relevant to your niche? Do you have the right mix of your own content and others' content?

The 5:3:2 rule helps marketers get this balance right - for every 10 of your Twitter posts, 5 should be sharing other people's content, 3 should be your own content, and 2 should be fun items that humanize your brand.

Speaking of the fun, humanizing tweets, you can use tools like Boomerang to create visually engaging video loops, or Canva for super-shareable images.  

These visual content types really stand out in a Twitter feed - and remember, just because they're fun, it doesn't mean they can't be on-point.

3. Read, like and share content

Now that you're following a growing list of journalists, you can start to build a relationship with them.  

This isn't about spamming them with your content, DMing them on a daily basis, and stalking them with constant mentions. Instead, take a step back and read their content. Set aside 30 minutes each day to read what your journalists are writing and sharing online, then use this as a basis to plan how you might be able to develop a relationship with them.

Then move on to liking and retweeting their content.

A word of warning - your retweet will go completely unnoticed if hundreds of others are doing the same, so where possible, add a comment to your retweet, preferably with a unique angle. And be sure to include the appropriate hashtags and the journalist's Twitter handle. This way, they're more likely to see your comment.

Try spotting opportunities to join the conversation. Journalists sometimes ask open questions via Twitter, expecting the community to respond with ideas. Jump on these chances to share ideas, and establish yourself as a valid voice in the community.

Again, when responding, make sure to use the appropriate hashtag and handles, so that your Tweet doesn't get lost in the ether.

4. Pitch to journalists with care

While it's not totally inappropriate to pitch directly via Twitter, I would advise that it be accompanied by an email, both for courtesy and to avoid your message getting lost in the traffic. I'd also advise pitching via direct message, not on their Twitter stream.

Journalists receive around 50 to 100 press releases every week. That's a lot of content to get through. If you're going to pitch to them directly, then your proposal really needs to stand out.

Find a unique angle - a particular hook - to grab the attention of your target journalists. You don't need to pitch a finished asset - in fact, according to research by the Harvard Business Review, 70% of publishers are open to being pitched a set of ideas with the potential for collaboration.

Make sure your pitch is personalized specifically for each journalist. A blanket pitch that you've sent to dozens of others will be deleted pretty much immediately. Show that you enjoy their work, and point out, specifically, what they'd gain from working with you as a brand.

5. Follow up…. Once only

There's nothing wrong with following up on a direct message - in fact, I'd encourage it - but following up twice can be seen as intrusive, and any more than that is moving into spam territory.

Don't damage your relationship for good. Instead, continue to build the relationship by staying engaged with their content. Just because you haven't connected this time, that doesn't mean it won't happen in the future.

In summary

Twitter remains a top medium through which to connect with journalists online, but because it's such a fast flowing communication tool, you need to take the right approach if you're going to get your message in front of the relevant decision makers, and have it taken seriously.

For successful outreach, take it slowly. Build up relationships over time by following the right people, getting involved in the conversation, sharing and liking content.

It's through a 'slowly, slowly' approach that you'll be able to position yourself as a voice in the Twitter community for your niche, so that when the time comes to reach out directly, you'll be considered legitimate by your favorite journalists, and be more likely to get a response.

Understanding SEO Content: 6 Simple Practices to Try - TechGenYZ

Posted: 15 Mar 2019 05:33 AM PDT

SEO content is more than just text. It's all about optimization and performance. Wise and planned optimization helps your web pages hit the rankings of search engines and therefore attract more users. In this post, we have gathered a list of simple and efficient practices to help you with this task.

Definition of SEO content

Let's start with the basics. In general, SEO strategies can expensive into three groups: On-Page SEO, Off-Page SEO, and technical SEO. Content SEO belongs to the On-Page group. The first optimization step is creating active meta tags (title, description, h1). Your main aim is to create content that will satisfy the demands of search engines and real users. It means that your meta tags should meet the requirements provided by Google (number of characters and keywords) and the demands of your visitors (relevant, informative, and eye-catching).

Next, you need to locate the body of your text. In general, web texts can be divided into the following types:

1. Landing page: In most cases, this is the first page your visitors see. Landing pages are designed to let your users learn everything about your products and services. They will go to the other sections of your resource from the landing page.

2. Product page: These pages are created to present, describe and promote each of your products and services separately.

3. Static pages:  These pages usually serve to tell your customers more about your company. Often, these are "About" or "FAQ" pages.

4. Blog posts: These are informational posts that provide your users with potentially useful and interesting or entertaining content (guides, news, lists, press releases, etc.). They can include different types of visuals like pictures or videos.

No matter what type of content you need to locate, there are some general rules to follow and ensure that your site is optimized. Let's move to them.

Step 1. Researching keywords

First and foremost, you need to create a list of related keywords. To do so, you have to find out what phrases and word combinations your potential customers type in the Google search. First, you need to place the keywords in your text to make search engines notice your resource and include it into the list of results. Second, you should know what exactly your users expect to get from your site.

As a result, you have to come up with the following:

  • Your main keyword. Then you will place it to the web-page URL, h1 and meta-title;
  • Long tail keywords. These will appear in your subheadings (h2, h3…);
  • LSI (other related keywords). You will place them in the text itself and subtitles if needed.

Not only that you should add the main keyword to the meta title and h1, but also don't forget to include it in the main body of the text. You should not use that particular phrase or word combination in its original form but instead, find some variations. Also, don't forget that the first paragraph should give both your readers and the search engine a clear understanding of what your text is going to be about.

Step 2: Make your text clear from the very first paragraph

You need to know what exactly your visitors are looking for and present your services fully in the first paragraph of your text. You can go into any details later, but make sure that you briefly state the problems your clients may have and the solutions you offer at the beginning.

If you are writing an informational article or guidance, make sure that you explain the central concept in the first sentences. This way, your item will have more chances to get the first lines in the search list and even get featured in a Google snippet.

Some time ago, copywriters and marketers composed large openings to make the reader stay on the page for a longer time before he gets the answer. This is not an option today. Now you need to give the answer and then go into details.

Step 3: Add text whenever you locate non-text content

If you are promoting videos and images, don't forget to describe them in a text form. It is crucial since neither Google nor any other engine understand other types of content better than text.

If you upload pictures, videos or music, make sure that you add a description to let your visitors and Google understand what it is all about. Remember, if you want your pages to be valued by a search engine, you should add relevant text.

Step 4: Upload large texts

It's true that large texts are valued by Google more than short ones. However, it doesn't mean that you have to compose a large text just to hit the word count. The search engines value quality above quantity, therefore if your text is short but useful and unique, you have more chances to see it on the top.

In the perfect scenario, informational articles, blog posts, and guides of all kinds should be extended and include helpful advice. To optimize a long article, you should locate the table of contents at the very beginning. This will make navigation more convenient and increase your chances to get into Google's snippet.

Step 5: Include external and internal links

Make sure to include a couple of external and internal links. External ones lead to other resources. This will make your article more informative and help your readers get additional information about the topic. You don't need to include too many of them. So add the links only when it's necessary. For example, you may provide a link to the page that explains some concepts in more detail. Focus on relevant and trusted sources.

Internal links are those that are related to the content of your site. This is another SEO element you should keep in mind. This way, you can help your audience find out more about your services or learn a topic better. What is more, this will encourage the search engines to index other pages of your resource and review the content of your site better. Don't forget to add relevant anchor phrases and words – this will help your readers understand what exactly they will get.

Step 6: Make your text easy to read

As you know, walls of text are uncomfortable to read. Visitors won't spend too much time on your resource if the pages are stuffed with unformatted content.

  • Use lists and bullet points
  • Write small paragraphs and short sentences
  • Use different fonts to highlight the most important parts
  • Make sure that there is enough white space on a page
  • Use readable font (take care of the mobile version as well)

As you have already understood, SEO is the heart of any content and soul of your website. Google says that you should make your content valuable and useful for people. This is your priority and the central aspect for Google to rank your site. The more convenient, good-looking, valuable, and original your texts are, the more chances you have to see your website on the top. We did our best to explain some effective strategies and if you are a bit confused by them then use SEMrush.

Don't worry – you will get everything once you become more profound. So make sure to try these methods and good luck with your SEO!

Peek on Keyword Market Future, Extencive studies and Prediction of Top Manufacturers condition. - TechnoBleak

Posted: 15 Mar 2019 07:59 AM PDT

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Later on, the report assesses gross sales (volume & value), market share, market size, market growth rate based variety of applications. The Sports Gloves report also focuses on regional and provincial markets to analyze manufacturers, niche market segments, industry environment, raw material resources, and rivalry of the specific market place.

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