Amazon Advertising: 3 Unique Ways to Sell Your Product - G2

Amazon Advertising: 3 Unique Ways to Sell Your Product - G2Amazon Advertising: 3 Unique Ways to Sell Your Product - G2Posted: 11 Nov 2019 12:00 AM PSTAn advertiser's story often begins with having a product that needs to be sold, and organic marketing alone often doesn't do the trick.You want to go bigger. You want to do better.If you're selling a product online, choosing to advertise on the top e-commerce website in the world might get you the attention you're seeking.Amazon has more than 310 million active customers, all looking to buy something. Choosing not to advertise your product to those customers could be a huge missed opportunity.Just like advertising on any other digital platform, advertising on Amazon should be done to catch the eyes of your target audience, attract them to your product, and, ultimately, turn the right people into your own customers.Below, we'll go over all the different ways that advertisers like you can showcase products on the e-comm…

keyword list

keyword list

How to Use Competitors Keywords to Make More Money - Search Engine Journal

Posted: 11 Mar 2019 10:23 PM PDT

This is a sponsored post written by SE Ranking. The opinions expressed in this article are the sponsor's own.

Keyword research is tough and tedious.

Finding the best-performing keywords that generate steady revenue – the so-called "golden" keywords – is even harder but once you find them, it's like striking an oil well.

There are various ways to do the keyword research – from collecting semantics manually to using tools such as Keyword Planner or Keyword Suggestion tool.

But if you want to find the best-performing keywords with a proven history of success, you might consider looking at your competitors' semantics.

It could well be that the "golden" keywords have been already discovered and all you need to do is to use them for your own benefit.

In this article, we'll talk about how to find and use competitor keywords to generate the best results from your SEO efforts as well as some other ways to use competitor semantics.

How to Find 'Golden' Keywords Using Competitor Research

Let's illustrate the process using Competitor SEO/PPC research from SE Ranking. The steps here would be as follows:

Step 1: Evaluate Paid Semantics

  • Enter the list of your known competitors or use the tool to find the top 10 in your niche.
  • Check the keywords those competitors are using in their Google Ads campaigns.
  • Review the advertisement history and pick the keywords that your competitor has been using to run campaigns for a long period of time. This is an indicator that the keywords are successfully performing – otherwise the competitor would not be blowing their PPC budget on them.
  • Repeat the third item above for all of your main competitors.

Valuable tip: Also check "common" and "missing" keywords to enrich your semantics with a cluster of keywords that work.

top paid competitors

Step 2: Evaluate Organic Semantics

The approach here is similar to what we discussed in the previous paragraph with the exception that we are going to review the competitor keywords that are at the top of the SERPs.

The dynamics in organic search is much slower and not representative.

  • Collect a list of your main competitors.
  • Select the top-performing keywords.
  • Create your main semantics deriving data from all of your main competitors.

Step 3: Merge Keyword Data from Paid & Organic Semantics

This step brings together the information you found in two previous steps. This is your oil well that is going to fountain out with "golden" keywords.

  • Take the list of keywords from paid semantics data.
  • Add the list from the organic data research and find the keywords that are also present in the paid semantics list.
  • The keywords that are present in both paid and organic lists are the best-performing keywords that your competitors are using to bring highly-converting traffic to their sites!
Golden Keywords

Valuable tip: Use common sense and logic. Your competitors aren't always smarter than you. Apply your own knowledge and judgment when working on creating your semantic core.

How to Develop Best-Performing Content Using Competitor Intelligence

Competitor intelligence is a whale of information that could be used in enhancing and optimizing the landing pages that you already have. Or for creating brand new landings developed for specific lead-generating campaigns.

To find those ideas employ the following approaches:

Use Competitor 'Keywords with Potential'

Those are the keywords that your competitor is under-using but can potentially yield great results for you.

For example, you found competitor pages optimized for certain keywords that rank in the 20th to 25th positions that are very relevant and Google seems to be liking them – but something is missing in terms of search intent or content quality.

Review these pages or resources and enhance or create similar content optimized for those keywords on your site.

Use Keywords with Low Search Volume

Those kind of keywords are relevant and targeted for you but have a low or medium level of search volume. Such keywords might become a ground for your growth.

How to Find Them:

Remember the "golden" keywords that are found where the paid and organic semantics merge?

Look again in the advert's history as well as data collected from organic competitor research and pick the keywords with low and medium search volume. Then create content based on this intelligence.

How to Avoid Errors & Mistakes Using Competitor Intelligence

Paid and organic competitor research data are lifesavers in the costly world of SEO.

Don't Use Keywords That Your Competitors Dismissed

Google Ads is great at driving quality traffic to your resource. But it's also a costly channel, especially if you're trying to find the best performing ads with a hit-or-miss strategy.

A smarter way would be to analyze the history of your competitors' ads. Here you will see what keywords they played around and dropped as the ones that didn't bring results needed.

paid keywords

Be careful, though: your competitors are not necessarily always correct when dismissing keywords. However, it can be a good indicator. Just be cautious and avoid falling into the same trap.

Save money – create better campaigns.

Don't Use Keywords That Google Treat as a Missed Intent

When doing competitor research, you might find good keywords that don't generate as much traffic as anticipated.

For instance, you detected a strong competitor page that is nicely optimized for the keyword of your interest but it's stuck in the 30th position in the SERPs.

This might mean that Google understood the user intent differently and didn't rank their content as initially expected.

So carefully evaluate what keyword the content has been created for and avoid replicating the same tactic.

Do Keyword Grouping

Competitor intelligence is a great way to find "golden" keywords, discover new ideas that can potentially boost your revenue, and avoid errors.

However, you should never blindly apply competitor intelligence to your site. Your competitor site might be suffering from keyword cannibalization or poor site structure.

One way to straighten your strategy and avoid errors while discovering new ideas for optimization and content development is to do keyword grouping.

How to Do It:

  • Take the competitor semantics that you've collected while running competitor research.
  • Copy-paste the list of keywords into grouping tool and run the grouping.
  • Analyze the clusters to discover search queries that match the same website's URLs that are in TOP-10. Use this knowledge to develop a better content strategy.
  • Keyword Grouper from SE Ranking also checks the keywords search volume which helps you to decide what would be the best way to distribute them across the website pages.
keyword grouping


Hopefully the tips and techniques listed above have provided you with valuable information.

Curious how you can derive and apply competitive intelligence in creating the best-performing marketing campaigns?

Just sign up for a free trial and see for yourself the kind of magic you can do by simply analyzing your competitors' data.

Try SE Ranking for Free

Try SE Ranking for Free

Image Credits

Featured Image: Image by SE Ranking. Used with permission. 
In-Post Photos: Images by SE Ranking. Used with permission.

How to Find Seed Keywords and Explore Topic Clusters - Practical Ecommerce

Posted: 28 Feb 2019 06:45 AM PST

Creating a short list of seed keywords is fundamental to search engine optimization, content marketing, and pay-per-click advertising. But for some marketers, the task of identifying seed keywords isn't clear.

How many times have you started to read an article about keyword research where the first step is to "create a list of seed keywords," but the article doesn't explain how to do it? It might give hints like "make a list of things a typical customer might want or need" or it could suggest listing your products, but the process — if we can call it a process — of actually creating broad seed keywords can still be something of a guessing game.

Seed Keywords

Seed keywords are short. They are typically one or two words, without modifiers. A seed keyword might be as simple as "shoe." It is a base, a starting place.

In contrast, other keywords or what some SEO practitioners might call long-tail keyword phrases could include modifiers. An example of a long-tail keyword could be "size 11 men's Nike running shoes."

Seed keywords are often used to grow, if you will, other keywords. A seed keyword is what you might put into the Keywords explorer tool on Ahrefs or the Keyword Magic tool on SEMrush to generate a long list of keyword phrases.

An acorn (a seed) can grow into a tree. Similarly, a seed keyword can help you grow a list of keywords and content ideas. <em>Photo: Nakota Wagner.</em>

An acorn (a seed) can grow into a tree. Similarly, a seed keyword can help you grow a list of keywords and content ideas. Photo: Nakota Wagner.

Seed keywords and the associated keyword phrases they generate are useful for several reasons. These keywords can become ideas for articles or videos. They can also help you better understand the topics most important to your business.

Topic Clusters

Modern SEO often focuses on developing topical authority. In concept, it is the idea of positioning your site as the expert for a topic.

Search engine algorithms have gone beyond just counting links and matching keywords to understanding what your site's content is about. Once a search engine can understand content on a given topic, it may also be able to judge that content's quality and level of completeness.

This is where identifying seed keywords may also help you explore topic clusters. As you go through the simple process described below, you may find new areas of a topic that you might not have otherwise known about. You could cover a topic more completely than if you simply guess or brainstorm a list of seed keywords.

Content for Keywords

Magazines, blogs, social media posts, and similar are content — just the content you want to create, in fact. You can think of the journalists and influencers who create these bits of content as your peers. Their work can be an excellent place to harvest seed keywords.

Imagine you have an online store selling products for men in the burgeoning vegan community. Your products are vegan shoes (made from cork, hemp, cotton, or polyurethane) and beeswax-free solid cologne.

To help attract potential customers, build a topic cluster around the vegan lifestyle for men. You could write about vegan health issues, vegan diet, social issues that are complementary to veganism, or even men's fashion.

1. Make a list of content sources. To understand a topic (remember, our example is masculine veganism), you will presumably encounter many sources. Make a list of those magazines, blogs, and influencers you believe are creating helpful content around your topic.

Here is an example list for veganism:

2. Find popular content. Use a tool such as Ahrefs, SEMrush, or similar to identify 10 or 20 of the most popular articles for each of the sources.

There are many SEO and content marketing tools that will help you identify popular articles on your source websites.

There are many SEO and content marketing tools, such as Ahrefs, that will help identify popular articles on your source websites.

Make a list of the page titles, H1 tags, and, if you're industrious, H2 headers from each of those pages. Here is an example list from popular page titles on the Vegan Life website:

  • "Cutting Out Dairy – List Of Vegan Alternatives For Butter"
  • "Debunking The Myth – Vegans And Vitamin B-12"
  • "Debate: Should Vegans Be Eating Figs?"
  • "You Cannot Survive On A Vegan Diet, Says Tim Noakes"
  • "A Very Vegan Wimbledon – Which Tennis Stars Are Vegan?"

Next, use the list of titles and headers you create to come up with possible seed keywords:

  • Butter alternatives
  • Vitamin B-12
  • Eating figs
  • Should vegans
  • Diet
  • Vegan stars.

Repeat this exercise for all of the sites and influencers on your source list. For example, here are the H1 titles for five of the most popular articles on VegNews:

  • "11 Vegan Clothing Companies that Let You Wear Your Ethics on Your Sleeve"
  • "20 Fabulous Vegan Gifts You Can Order on Amazon"
  • "7 Vegan Instant Pot Recipes You Need to Make This Instant"
  • "Vegan Just Egg Replaces 2 Million Chicken Eggs"
  • "8 Vegan Winter Boots that Will Make You Look Hot."

And here is a possible list of seed keywords extracted from these titles:

  • Egg replacement
  • Clothing
  • Boots
  • Gifts
  • Recipes
  • Instant Pot.

3. Organize and review. Next, organize your lists of potential seed keywords. Recipes, Instant Pot, egg replacement, butter alternative, and diets might all be organized together. Enter these seeds into a keyword tool to generate a list of potential topics or long-tail keywords.

The Most Important SEO Trends to Boost Your Traffic in 2019 - Business 2 Community

Posted: 11 Mar 2019 05:04 AM PDT

At the start of every year, an influx of new tips and tricks for search engine optimization fill digital marketing feeds with predictions for the coming months. Over the last few years, Google has recently rolled out a number of updates that will continue to affect businesses and their online presence in 2019. To keep up digital appearances, follow these SEO trend tips.

Put Mobile First

A couple year ago, Google implemented a new algorithm called the mobile-first index, a system that ranks websites higher for their mobile friendly optimization. To succeed in the new index, you'll need a robust mobile interface designed with ease of use in mind. More than half of internet searches are done on mobile devices, so the first and only impression people may have of your website could be a mobile one. There are plenty of tools online to help you ensure your website is functional on mobile platforms; don't be afraid to use them.


You may have noticed a few changes to Google's search pages over the last few years, namely featured snippets and rich data. You'll recognize this as things like star ratings under link titles, business hours, image carousels, "people also asked" menus, and so on, all on Google's search page. Traffic that finds your site through search engines will see this information before ever clicking onto your website. Use powerful main and geo-targeted keywords in your headers and page titles. Don't forget the meta description of your site, the short description that shows up after your website's name and information on Google's SERPs.

Keyword Updates

SEO and keyword mapping have been a part of the marketing discussion since search engines were born. The digital marketing space has used SEO as the foundation for many practices to boost traffic and ecommerce, so much so that it's easy to wave off the foundation as a given. 2019 will mark even more difficulty in climbing to the top of SERPs.

It's time to get rid of keyword-stuffing for good. This year, focus on building a library of long-tail, niche keywords to naturally integrate into your website's copy and blog. You'll also want to familiarize yourself with LSI keywords. These are keywords that are contextually related to your niche, like synonyms for your main keyword list. Using LSI keywords instead of main keywords in your website copy can help keep your content from feeling like the keyword-stuffing early 2000s. Geo-targeted keywords are still incredibly important as well, and can improve your long-tail keywords by linking your business to a location.

The Importance of Meeting User Intent

Keywords aren't the only thing that helps your website rank higher in search results. This year is shaping up to center even more on users' wants and needs, especially with Google's focus on user intent. Does your readership prefer text over video to gather information on your website? Or do infographics and images fair better? What is the most common question visitors to your site will have that you can answer right off the bat?

In the modern web-scape, traditional search engine optimization comes second to meeting the desires of your incoming traffic, so consider optimizing your website with creative but informative copy and an active blog. The better you answer not only your reader's initial question, but potential follow-up questions as well, the more likely your reader will stay on your website. A smaller bounce rate, the percentage of people who visit and quickly leave your website, looks great to Google's bots.

Voice Search Optimization

The sale of smart speakers like Google Home and Amazon Echo have doubled over the past year alone. The art of being busy has lead to a hands-free user base that accounts for half of all searches. Don't fall behind in the latest technology trends; optimize for voice search and be ahead of the game.

Recommended for You

Webcast, March 13th: How to Activate High-Value Customers Leveraging Natural Language Processing and Machine Learning

Using long-tail keywords and optimized metadata can contribute positively to the experience users get when their voice search inputs lead to your website. Ensure your site's meta description sounds natural when spoken and answers at least one of the questions you anticipate users may have.

Optimized Video Content

Video has surpassed blogs in reader preference, with nearly 90% of browsers preferring to watch rather than read. This trend doesn't look like it'll be slowing down anytime soon, so it's important to build a library of video content to integrate into your website copy, blog, and social media outlets. Make sure the metadata on your videos is optimized as well, with strong titles and descriptions naturally buffered with keywords.

Long-form Content Comeback

During the early days of the internet, lengthy website copy and blog posts were not just a trend but let readers know that you were an expert in the field. Who would spend so much time writing all that information if they weren't an expert? Through various periods in early SEO history, short-form took over in regards to written content.

As previously stated, the longer a user is on your website, the better your website looks to Google's search ranking algorithms. Long-form content is making a comeback, helping curious readers learn about your business and how your goods or services can enhance their lives. Use your library of long-tail and LSI keywords to write the perfect copy for your site. Blog posts between 1000 and 2500 words allow you to actively publish long-form content in your niche.

Influencer Marketing

Traditional marketing practices just don't cut it anymore. The best modern method for advertising your business or products is through word of mouth. There's power in having someone vouch for your business.

Influencer marketing is similar to a celebrity endorsement, but instead of a celebrity, you collaborate with a social media influencer on websites like Twitter and Instagram. The strength in influencer marketing comes from the general idea that influencers are average people, not celebrities; they could be just like you, and since they vouch for a product or brand, it must be great for you as well.

Because influencers are numerous and easy to find on social media, it's much easier to get in touch and work with them than celebrities. Search through websites like Instagram for influencers that could bolster your niche audience, then get in touch with them.

Ranking high on search engine result pages will always be complex and ever-changing. Get a better grip on the digital marketplace by using these trends to your advantage, and you'll be well ahead of the competition this year.


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