Amazon Advertising: 3 Unique Ways to Sell Your Product - G2

Amazon Advertising: 3 Unique Ways to Sell Your Product - G2Amazon Advertising: 3 Unique Ways to Sell Your Product - G2Posted: 11 Nov 2019 12:00 AM PSTAn advertiser's story often begins with having a product that needs to be sold, and organic marketing alone often doesn't do the trick.You want to go bigger. You want to do better.If you're selling a product online, choosing to advertise on the top e-commerce website in the world might get you the attention you're seeking.Amazon has more than 310 million active customers, all looking to buy something. Choosing not to advertise your product to those customers could be a huge missed opportunity.Just like advertising on any other digital platform, advertising on Amazon should be done to catch the eyes of your target audience, attract them to your product, and, ultimately, turn the right people into your own customers.Below, we'll go over all the different ways that advertisers like you can showcase products on the e-comm…

google keyword tool

google keyword tool

7 Best SEO Tools to Help You Rank Higher in Google - Entrepreneur

Posted: 13 Feb 2019 12:00 AM PST

These are the best SEO tools for boosting organic traffic.

8 min read

Opinions expressed by Entrepreneur contributors are their own.

The key to building and sustaining organic traffic is knowing which are the best SEO tools to use. Today, there are so many SEO checkers on the market that it be hard to know where to begin. Should you invest in software or use a free program and conduct your own SEO analysis?

It doesn't matter whether you're a search engine optimization specialist or just starting to learn how Google works. These are the best SEO tools for keyword research, link building, traffic analysis, and understanding the competition.

Best SEO Tools for Keyword Research

Keywords are the basis of driving traffic to your website.

No matter what you're writing, it's important to understand your target audience, which means knowing what search terms they're typing into Google.

There are many different SEO tools for conducting keyword research. Whether you're running a one-person startup or launching an SEO firm, the following tools provide some of the most actionable information.

Related: 4 Keyword Search Strategies to Grow Your Business


SEMrush is one of the most popular SEO analysis options on the market. It allows you to track paid traffic, social media-driven traffic, and, of course, desktop and mobile traffic.

It's also home to a popular keyword research tool. Enter a word or phrase and this SEO checker will tell you its search volume, potential, difficulty, and competing companies that already rank for it.

SEMrush also recommends related keywords and help you build a keyword strategy. This means going after longtail keywords, or keywords that contain more than three words.

This is only one of SEMrush's features. It can also conduct an audit or your website, which looks at the quality and quantity of your backlinks.

Related: Mobile Audiences Are Your Future

Google Keyword Planner

Though SEO analysis is becoming increasingly important for Youtube, Amazon, and the App store, most entrepreneurs are primarily concerned with how their content appears on Google.

You will need a Google AdWords account to access all of Google's Keyword Planner's capabilities. However, Google's Keyword Planner is actually free to anyone with a Google account.

This SEO tool has two main capabilities: discovering keywords and looking at keyword metrics.

In the first case, you enter words connected to your industry, for which Google will give you a list of suggested keywords. This includes approximate monthly search results, cost per click estimations, and competition.

In the second, you can use Google's Keyword Planner to compare keyword analytics. It shows you the number of impressions and clicks for a thirty-day ad targeting a specific keyword.

It also shows you how much all of this would cost.

Of course, search engine optimization's primary objective is to avoid paying for ads, it can be useful to know how much this traffic would cost--and how much you'd save with a successful optimization strategy.

Related: Get the Most From Google's Keyword Planner


Do you want to learn about keywords without investing in an SEO tool? Ubersuggest is a free program that lets you gather data related to a keyword or domain name.

Specifically, Ubersuggest will tell you a keyword's volume, the average cost per click, and how difficult it is to rank for it. It also suggests related long-tail keywords and shows the top site ranking for the word you entered in.

If you enter a URL into Ubersuggest, it displays that site's organic keywords and traffic. This SEO checker also quantifies a website's number of backlinks and can track the evolution of that site's search engine optimization over a few months. is an SEO checker for running keyword research on a number of different platforms including Google, Amazon, Youtube, Alibaba and Wikipedia. If you're looking for keywords beyond Google, is a useful starting point.

Once you type in a keyword and select your region, will create a list of hundreds of longtail keywords related to your entry, which you can filter. You can look specifically at Wikipedia keywords, for example, or search through those of any of the other platforms.

To export that list, and see monthly search volume and related keywords, you have to invest in's PRO option.

SEO Analysis for Link Building

Another important component of optimizing your website is building domain authority off-page. In other words, how other websites link back to yours affects how Google views your site. The more backlinks you have your site, the better a resource Google considers you to be.

Keep in mind that links are not all of the value. The higher another page's domain ranking, the more valuable their backlink to your site is.

Moz Link Explorer

In addition to running a blog, Moz offers search engine optimization software.

Moz has an 'SEO toolbox' that can audit your website has a Keyword Explorer tool. This includes essential keyword metrics like monthly search volume and SERP analysis, meaning review of the top three websites ranking for that keyword.

Moz also has a Link Explorer tool, which finds problems within a website's structure. Is Google indexing all your links? How are backlinks affecting your domain score? What can you learn from your competition's link structure? Moz's SEO checker can provide all this data.

Measuring Traffic with an SEO Checker

Measuring organic traffic--the number of people who find your website through search not advertising--is the only way to know that your approach to search engine optimization is working.

Google Search Console

A great way to know whether your SEO is working on Google is to get that information directly from Google.

Google Search Console shows you everything you need to know about how a website appears in Google search. This means how frequently it appears on Google and which keywords it's ranking for. It will also show your click-through rate.

Additionally, Google Search Console analyzes a website's potential indexability, spam problems, and which sites link to yours. All these capabilities are free.

Best SEO Tools for Auditing Your Website

Not sure where to begin with search engine optimization or what you need to do next? The only way to improve your website's SEO is to understand what you need to improve. This begins with auditing your website.

A website audit is when you use a program to crawl your website the way Google would.

This means finding big and easy to fix errors within your site, quantifying organic search data, and analyzing backlinks. An audit typically considers factors like page load speed, content quality, and HTML tags.

Most of the tools on this list have an auditing feature as part of their SEO checker. But different software can give you conflicting information. This means that there is value in conducting SEO analysis with multiple programs, but that information isn't equally valid.


Ahref is one of the most comprehensive SEO tools for auditing your website. In a matter of hours, Ahrefs crawls every page within your website and creates a report on it.

Ahref's SEO checker includes a wide variety of features, starting with an overall site health rating that it compares graphically to earlier audits of your website.

Another important feature when it comes to auditing your website is understanding how your external and internal links work. Ahrefs will find the 404s, slow loading pages, orphan pages, and broken pages.

It also looks at internal website issues, including content quality. Is word count high enough? Does the website have duplicate content? Ahrefs can identify these issues, too.

Ahref's site audit is only one of its SEO tools. A package includes a keyword explorer, content explorer, and a site explorer. The site explorer provides data on keywords, traffic, links, and more over time for any website--including your competition.

The Best SEO Checkers on the Market

Ignoring the online component of entrepreneurship is no longer an option. And considering the price of Google advertising, it's more important than ever to develop an SEO strategy.

This means having the best SEO tools for keyword research, measuring traffic, understanding the competition, and auditing your website. For those who are new to SEO analysis, a free tool to learn about keywords, links, and how others are structuring their websites is a great place to start. But for long-term results, it's worth investing in a paid SEO checker so you can see what works long term.

SEO success means making changes, tracking their results over time, and remembering that you'll have to adapt your strategy once Google algorithms update again.

How to Do a Competitive SEO Analysis - Practical Ecommerce

Posted: 04 Feb 2019 12:00 AM PST

Keeping up with the Joneses in search engine optimization starts with clicking and scrolling in the search results. Copying competitors won't help you outrank them — at best you'll keep pace. Instead, identify what they're doing well, and then do it better.

If the top-ranking pages contain how-to content, videos, or long-form articles, your site should have something similar — but better.

How to Do an SEO Competitor Analysis

  1. Determine your critical keyword themes and the sites that compete.
  2. Conduct an organic ranking audit.
  3. Analyze the top-ranking pages.
  4. Identify the elements that search engines value.
  5. Develop a plan to improve on those elements for your site.

Choosing keywords and competitors. If you already have a keyword strategy, this step will be easy. Choose the keyword themes that are most important to your business and select five to 10 keywords from each theme to rank for, to drive natural search traffic and revenue.

If you haven't created a keyword strategy, this is a good time to research in your keyword tool of choice. Google Keyword Planner is always a good option, and it's free. There are some limitations to the data unless you have active Google Ads campaigns running. But it's still a valuable tool. For more on keyword research, see "SEO How-to, Part 5: Keyword Research in Action."

Next, identify your competitors. A word of caution: Your competitors are probably not obvious, or the same as your marketing department is targeting.

In search, every site that ranks for the keywords that you need to rank for is a competitor. Media companies, large and small ecommerce sites, sites with different business models — they're all potential competitors. Carefully choose the sites to gauge your ranking performance against. Otherwise, you'll be competing against the wrong sites, and you won't improve your rankings.

You'll probably need to choose several different themes of keywords and competitors. For example, the shoe competition for a fashion site will be different than the dress competition. In that example, choose a handful of keywords for shoes and a handful of competitors to analyze; use a different set of keywords and competitors for dresses.

SEO ranking audit. Next, start tracking your ranking data. If you have an enterprise SEO platform, such as BrightEdge or Searchmetrics, this step is straightforward. Pop your keywords and competitors into a new project, and the tool will collect the data for you.

If you're doing it manually, create a spreadsheet like the one below to house your data. List the ranking position in each cell.

To manually track keywords, create a spreadsheet and list the ranking position in each cell.

To manually track keywords, create a spreadsheet and list the ranking position in each cell.

In the example above, your site ranks in the second position in Google for "keyword a." Your first competitor ranks number one, and your other competitor ranks number three. Thus for "keyword a" you're neck and neck with your competitors.

However, for "keyword e" only the first competitor ranks at all, and only in position eight. All three sites have room to improve on that one, but the first competitor can provide insights on how to rank better.

To determine the rankings, be careful not to just search on Google for the keywords. All searches are personalized, and your results may vary from, say, your potential customers.

Instead, use Ad Preview in Google Ads for an unpersonalized view of the rankings for any keyword. You don't need an active campaign to use it, but you do at least need a free Google Ads account.

Analyze and plan. Having collected the ranking data, you know at a glance which sites are the top competitors across your keywords and themes. For each theme, start to dissect the pages that outrank yours.

  • Do they have more content?
  • Do they optimize more effectively for the keyword themes?
  • Is their page more engaging and less likely to result in a bounce?
  • What makes it engaging?
  • Is their page indexed and yours is not?
  • Is their page linked from the header or other key navigation elements?

What makes their page so special in Google's eyes? There's something. All you have to do is find it.

You won't be able to mimic every item that makes your competitors' pages rank higher than yours. Where is the low hanging fruit? What can you address quickly to see improvement in the short term? Do those first.

Don't shy away from the more complex projects, though. It's usually the big ones that drive the largest benefit.

Collaborate with your creative and development teams to discuss what you've found and the potential for new traffic. You know potential traffic growth by comparing total monthly search volume for each keyword to the traffic you receive. This data is located in the new Google Search Console, in the Performance tab.

When you collaborate, come armed with click and revenue data — your findings will have much more weight.

The Best Global Press Release Distribution Service Provider Reveals PR Distribution Plans for Success - The Daily Telescope

Posted: 22 Feb 2019 01:07 PM PST

Press release distribution services play a vital role in the growth of a business. It is the most effective digital marketing tool for building a strong public relations network in the shortest time. However, it's not an amateur's play, a few steps need to be followed for making the press release most effective and the submission has to be made to a PR Distribution service provider that can provide with guaranteed exposure.

Writing a press release not hard, however, it should communicate with the audience clearly. The headline must grab the attention of a potential reader and incorporation of the 'most volume search engine keywords' is essential. The incorporation of these keywords helps to gain SEO rankings and provide with increased search engine visibility. "How to Do Keyword Research Using The Google Keyword Planner Tool", is a helpful article for keyword researching.

If you want to hire a professional copywriter to craft an effective press release, the PR Copywriting can deliver a well-crafted press release within a 2 – 3 business days completion period. It only costs $99 to hire a Concierge PR Copywriter to craft a press release, having Press Release SEO Audit and unlimited revisions., the leading global press release distribution service provider has recently launched three new PR Distribution plans that guarantee placements as well. The Premium, Premium Pro. and the Premium Concierge PR Distribution plans guarantee placements into 35+ to over 200 media outlets, priced in a range of $69 – $299. These plans offer placement in the news section, the exposure in Google, Yahoo, Bing and their respective news portals to every customer.

The Premium Concierge PR Distribution is the plan designed for a massive outreach, regular customers named it as the plan for success. This plan ensures placement in 200+ media outlets including ABC, CBS, FOX, NBC, and other top-tier media outlets. Customers submitting newsworthy press releases are being featured on sites like AP, Bloomberg, Forbes, and the New York Magazine. Here is a recent PR published in Forbes Magazine:

Monthly Press Release Subscribers are saving more than a thousand dollars every month by the virtue of their subscription. It's possible to get up to 50% discounts on  PR Distribution plans depending on the selected plan and the number of distributions you need in a month. The $500 joining fee is waived for first-time subscribers. In order to secure your discount and get an instant price estimation, click here.

Nasif Monjurul


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