Wednesday, November 13, 2019

Hot-dip Galvannealed Sheet Market Global and Regional Analysis by Top Key Market Players, Key Regions, Product Segments, and Applications 2024 - Herald Publicist 24

Hot-dip Galvannealed Sheet Market Global and Regional Analysis by Top Key Market Players, Key Regions, Product Segments, and Applications 2024  Herald Publicist 24

Hot-dip Galvannealed Sheet Market Global and Regional Analysis by Top Key Market Players, Key Regions, Product Segments, and Applications 2024  Herald Publicist 24

Hot-dip Galvannealed Sheet Market Global and Regional Analysis by Top Key Market Players, Key Regions, Product Segments, and Applications 2024 - Herald Publicist 24

Hot-dip Galvannealed Sheet Market Global and Regional Analysis by Top Key Market Players, Key Regions, Product Segments, and Applications 2024  Herald Publicist 24

Hot-dip Galvannealed Sheet Market Global and Regional Analysis by Top Key Market Players, Key Regions, Product Segments, and Applications 2024  Herald Publicist 24

“Google's 'Project Nightingale' Gathers Personal Health Data on Millions of Americans - The Wall Street Journal” plus 1 more

“Google's 'Project Nightingale' Gathers Personal Health Data on Millions of Americans - The Wall Street Journal” plus 1 more


Google's 'Project Nightingale' Gathers Personal Health Data on Millions of Americans - The Wall Street Journal

Posted: 11 Nov 2019 01:27 PM PST

Google is engaged with one of the U.S.'s largest health-care systems on a project to collect and crunch the detailed personal-health information of millions of people across 21 states.

The initiative, code-named "Project Nightingale," appears to be the biggest effort yet by a Silicon Valley giant to gain a toehold in the health-care industry through the handling of patients' medical data. Amazon.com Inc., Apple Inc. and Microsoft Corp. are also aggressively pushing into health care, though they haven't yet struck deals of...

5 Big Content Trends for 2020 - Search Engine Journal

Posted: 15 Oct 2019 12:00 AM PDT

In 2020, content marketing and SEO are going to be hitting some awesome high notes.

We're careening toward a bright future of more useful, helpful, technically amazing content that aligns with user habits, preferences, and search needs.

Content is getting better because we're getting smarter about how we strategize, research, create, and publish it.

Content marketing as a whole is no longer a type of marketing experiment, but a proven strategy that can work wonders for any brand.

With that exciting news in hand, what's next for 2020? Let's dive in.

1. Next-Level Visuals in Content

Visual-forward platforms will continue to be trendy in 2020.

From entertainment to communication, people are going all-in on the power of dynamic or interactive imagery.

Among the next generation of soon-to-be-adults, visual social media reigns supreme.

Instagram, YouTube, and Snapchat are the most popular platforms where teens hang out, according to Pew Research.

For adults, YouTube is the most-used platform, topping even Facebook.

To this end, visuals in content are going to get more interesting in 2020.

For instance, did you know you can create your own augmented reality (AR) filters and lenses for Snapchat? (There are even creators you can hire to do it for you.)

5 Big Content Trends for 2020

Another trend: Creating your own GIFs from video clips via Giphy.

Instead of pulling a reaction GIF from your favorite movie, TV show, or character, now you can GIF yourself.

5 Big Content Trends for 2020

The possibilities are endless.

In 2020, we'll definitely see more marketers taking advantage of dynamic, custom, branded imagery for their content.

2. Video Content & Visual Storytelling

In 2019, video was a big deal.

With the popularity of YouTube, dynamic imagery, and AR, it's no wonder video content and visual storytelling will continue to rise in 2020.

  • For example, in 2018, 85% of internet users in the U.S. watched video content monthly on any of their devices.
  • Another 56% of 25-34-year-olds and 54% of 35-44-year-olds want to see more video content from brands they support, according to a HubSpot survey of over 3,000 consumers.
5 Big Content Trends for 2020

Plus, video is the type of content 62% of consumers say they consume thoroughly. That means they pay attention more than their mind wanders off.

5 Big Content Trends for 2020

What does this all mean for marketers? As consumer habits and preferences continually move to video content, we have to keep up or get left in the dust.

Of course, what sets apart successful video content from the stuff that gets five total views is the quality of the storytelling. You have to be able to engage readers through any medium, including video.

If you can tell great stories, you're halfway there.

3. Upping Your E-A-T

In August 2019, Google published a blog on Webmaster Central with reminders about its core updates and what to do about them.

5 Big Content Trends for 2020

Specifically, the blog recommended an action a lot of us have already been doing:

Reading/understanding the Search Quality Rater Guidelines and E-A-T (Expertise, Authoritativeness, Trustworthiness).

5 Big Content Trends for 2020

The fact that Google specifically pointed to this resource and singled out E-A-T is a huge hint. We all need to be focused on proving expertise, authority, and trust in our content.

That applies to both websites as entities representing a specific brand or organization, and individual authors writing content on those websites.

How do you prove your E-A-T?

  • By earning links or mentions from other authority websites.
  • By providing E-A-T information on your site, including a bio and credentials on your about page and author pages.
  • Linking out to authoritative sources for supporting stats, data, and facts in content.
  • Updating your site and content regularly with relevant, accurate, current information.

On top of that, your content must be exceptional. Well-crafted, user-beneficial, purposeful content backed by E-A-T can't lose. (More on that in point #4.)

P.S. For deeper reading on E-A-T, this article by Marie Haynes is a must-see.

4. Better, More Purposeful Content Than Ever Before

Continuing from 2019 trends, the need for stellar, purposeful content isn't stopping as we head into 2020.

More and more creators and marketers understand the need for content of the highest quality:

  • 90% of the most successful content marketers put their audience's information needs first over their promotional message, according to Content Marketing Institute's B2B report.
  • The content marketing area where spending increased the most from 2018-2019 was content creation.
5 Big Content Trends for 2020

Marketers are understanding you need better content to win in the SERPs and with readers.

In fact, ranking for competitive key terms will only get harder when everyone is bringing their A-game.

That means we'll see the following in 2020 from brands of all sizes:

  • A better understanding of what the target audience needs from search results for a given keyword.
  • Better writing tailored to audiences, with consistency for the brand's tone and style.
  • Better research, including more current stats and data from reputable sources.
  • More depth and deep exploration of topics.
  • Better visuals, such as branded imagery, infographics, and custom blog images.

Although it's going to be harder to rank, more people will be creating better content. That means fewer of us will be adding to the crap content garbage heap. I call that a win.

5. Ultra-Targeted, Customer-First Content

Prioritizing the customer's informational needs above sales messages was one of the determining factors for successful marketers in 2018-2019, as we already saw from CMI's 2019 B2B report.

90% of the most successful said they do this.

5 Big Content Trends for 2020

They understand that trust-building with audiences begins with offering guidance, help, information, or entertainment without a catch.

More than that, the very best content that hits the user's needs in the bullseye is the type that will rank #1 with Google.

This will be a trend in 2020, too, because it works.

How do you find out what your unique audience needs from your content?

Research.

Asking questions. Engaging with the community. Discovering who they are.

Once you know them intimately, you can create content that speaks to them on a deeper level. In a nutshell, that's ultra-targeted content.

It puts the audience first – in some cases, the niche-niche audience. It nails their user search intent. It serves a purpose and fulfills an information need.

That's the kind of content Google is prioritizing now, and it's what we need to focus on for the future.

The Future of Content Is Here

Content's future has arrived, and it has never looked so good.

More marketers than ever are prioritizing quality and the customer's information needs over sales messages. We're focused on building trust and authority with authenticity, not sales tricks.

On top of that, visual media is going in startlingly new and exciting directions. The possibilities for integration with content are crazy-good.

In 2020, watch for innovative marketers to push the boundaries of content creation.

Look for ultra-targeted content, more commitment to a customer-first approach, and overall, better content flooding the scene.

I don't know about you, but I can't wait.

More Resources:


Image Credits

All screenshots taken by author, October 2019

“Google's 'Project Nightingale' Gathers Personal Health Data on Millions of Americans - The Wall Street Journal” plus 1 more


Google's 'Project Nightingale' Gathers Personal Health Data on Millions of Americans - The Wall Street Journal

Posted: 11 Nov 2019 01:27 PM PST

Google is engaged with one of the U.S.'s largest health-care systems on a project to collect and crunch the detailed personal-health information of millions of people across 21 states.

The initiative, code-named "Project Nightingale," appears to be the biggest effort yet by a Silicon Valley giant to gain a toehold in the health-care industry through the handling of patients' medical data. Amazon.com Inc., Apple Inc. and Microsoft Corp. are also aggressively pushing into health care, though they haven't yet struck deals of...

5 Big Content Trends for 2020 - Search Engine Journal

Posted: 15 Oct 2019 12:00 AM PDT

In 2020, content marketing and SEO are going to be hitting some awesome high notes.

We're careening toward a bright future of more useful, helpful, technically amazing content that aligns with user habits, preferences, and search needs.

Content is getting better because we're getting smarter about how we strategize, research, create, and publish it.

Content marketing as a whole is no longer a type of marketing experiment, but a proven strategy that can work wonders for any brand.

With that exciting news in hand, what's next for 2020? Let's dive in.

1. Next-Level Visuals in Content

Visual-forward platforms will continue to be trendy in 2020.

From entertainment to communication, people are going all-in on the power of dynamic or interactive imagery.

Among the next generation of soon-to-be-adults, visual social media reigns supreme.

Instagram, YouTube, and Snapchat are the most popular platforms where teens hang out, according to Pew Research.

For adults, YouTube is the most-used platform, topping even Facebook.

To this end, visuals in content are going to get more interesting in 2020.

For instance, did you know you can create your own augmented reality (AR) filters and lenses for Snapchat? (There are even creators you can hire to do it for you.)

5 Big Content Trends for 2020

Another trend: Creating your own GIFs from video clips via Giphy.

Instead of pulling a reaction GIF from your favorite movie, TV show, or character, now you can GIF yourself.

5 Big Content Trends for 2020

The possibilities are endless.

In 2020, we'll definitely see more marketers taking advantage of dynamic, custom, branded imagery for their content.

2. Video Content & Visual Storytelling

In 2019, video was a big deal.

With the popularity of YouTube, dynamic imagery, and AR, it's no wonder video content and visual storytelling will continue to rise in 2020.

  • For example, in 2018, 85% of internet users in the U.S. watched video content monthly on any of their devices.
  • Another 56% of 25-34-year-olds and 54% of 35-44-year-olds want to see more video content from brands they support, according to a HubSpot survey of over 3,000 consumers.
5 Big Content Trends for 2020

Plus, video is the type of content 62% of consumers say they consume thoroughly. That means they pay attention more than their mind wanders off.

5 Big Content Trends for 2020

What does this all mean for marketers? As consumer habits and preferences continually move to video content, we have to keep up or get left in the dust.

Of course, what sets apart successful video content from the stuff that gets five total views is the quality of the storytelling. You have to be able to engage readers through any medium, including video.

If you can tell great stories, you're halfway there.

3. Upping Your E-A-T

In August 2019, Google published a blog on Webmaster Central with reminders about its core updates and what to do about them.

5 Big Content Trends for 2020

Specifically, the blog recommended an action a lot of us have already been doing:

Reading/understanding the Search Quality Rater Guidelines and E-A-T (Expertise, Authoritativeness, Trustworthiness).

5 Big Content Trends for 2020

The fact that Google specifically pointed to this resource and singled out E-A-T is a huge hint. We all need to be focused on proving expertise, authority, and trust in our content.

That applies to both websites as entities representing a specific brand or organization, and individual authors writing content on those websites.

How do you prove your E-A-T?

  • By earning links or mentions from other authority websites.
  • By providing E-A-T information on your site, including a bio and credentials on your about page and author pages.
  • Linking out to authoritative sources for supporting stats, data, and facts in content.
  • Updating your site and content regularly with relevant, accurate, current information.

On top of that, your content must be exceptional. Well-crafted, user-beneficial, purposeful content backed by E-A-T can't lose. (More on that in point #4.)

P.S. For deeper reading on E-A-T, this article by Marie Haynes is a must-see.

4. Better, More Purposeful Content Than Ever Before

Continuing from 2019 trends, the need for stellar, purposeful content isn't stopping as we head into 2020.

More and more creators and marketers understand the need for content of the highest quality:

  • 90% of the most successful content marketers put their audience's information needs first over their promotional message, according to Content Marketing Institute's B2B report.
  • The content marketing area where spending increased the most from 2018-2019 was content creation.
5 Big Content Trends for 2020

Marketers are understanding you need better content to win in the SERPs and with readers.

In fact, ranking for competitive key terms will only get harder when everyone is bringing their A-game.

That means we'll see the following in 2020 from brands of all sizes:

  • A better understanding of what the target audience needs from search results for a given keyword.
  • Better writing tailored to audiences, with consistency for the brand's tone and style.
  • Better research, including more current stats and data from reputable sources.
  • More depth and deep exploration of topics.
  • Better visuals, such as branded imagery, infographics, and custom blog images.

Although it's going to be harder to rank, more people will be creating better content. That means fewer of us will be adding to the crap content garbage heap. I call that a win.

5. Ultra-Targeted, Customer-First Content

Prioritizing the customer's informational needs above sales messages was one of the determining factors for successful marketers in 2018-2019, as we already saw from CMI's 2019 B2B report.

90% of the most successful said they do this.

5 Big Content Trends for 2020

They understand that trust-building with audiences begins with offering guidance, help, information, or entertainment without a catch.

More than that, the very best content that hits the user's needs in the bullseye is the type that will rank #1 with Google.

This will be a trend in 2020, too, because it works.

How do you find out what your unique audience needs from your content?

Research.

Asking questions. Engaging with the community. Discovering who they are.

Once you know them intimately, you can create content that speaks to them on a deeper level. In a nutshell, that's ultra-targeted content.

It puts the audience first – in some cases, the niche-niche audience. It nails their user search intent. It serves a purpose and fulfills an information need.

That's the kind of content Google is prioritizing now, and it's what we need to focus on for the future.

The Future of Content Is Here

Content's future has arrived, and it has never looked so good.

More marketers than ever are prioritizing quality and the customer's information needs over sales messages. We're focused on building trust and authority with authenticity, not sales tricks.

On top of that, visual media is going in startlingly new and exciting directions. The possibilities for integration with content are crazy-good.

In 2020, watch for innovative marketers to push the boundaries of content creation.

Look for ultra-targeted content, more commitment to a customer-first approach, and overall, better content flooding the scene.

I don't know about you, but I can't wait.

More Resources:


Image Credits

All screenshots taken by author, October 2019

Europe hits Google with a third, $1.7 billion antitrust fine - CNN

Europe hits Google with a third, $1.7 billion antitrust fine - CNN


Europe hits Google with a third, $1.7 billion antitrust fine - CNN

Posted: 20 Mar 2019 12:00 AM PDT

[unable to retrieve full-text content]Europe hits Google with a third, $1.7 billion antitrust fine  CNN

Europe hits Google with a third, $1.7 billion antitrust fine - CNN


Europe hits Google with a third, $1.7 billion antitrust fine - CNN

Posted: 20 Mar 2019 12:00 AM PDT

[unable to retrieve full-text content]Europe hits Google with a third, $1.7 billion antitrust fine  CNN

CMO's top 8 martech stories for the week - 14 November 2019 - CMO

CMO's top 8 martech stories for the week - 14 November 2019 - CMO


CMO's top 8 martech stories for the week - 14 November 2019 - CMO

Posted: 13 Nov 2019 02:28 PM PST

Tealium launches Private Cloud platform

Tealium Private Cloud, a private cloud solution for customer data infrastructure and customer data platform (CDP) technology, has launched, aiming to help organisations use trusted and comprehensive customer data while continuing to comply with data privacy laws like GDPR and regulatory rules like HIPAA.

Tealium Private Cloud can be deployed as a single-tenant or multi-tenant cloud with security and controls around sensitive data while continuing to provide the ease of management and scalability associated of the cloud.

All data in Tealium Private Cloud is isolated and regionally designated, enabling unique security controls to be designed and implemented properly. In addition to these security features, the products within the Tealium Universal Data Hub provide additional security mechanisms that align with the advanced security standards of the most privacy-conscious enterprises.

Longtail UX debuts new free SEO tool

Longtail UX, an Australian SaaS startup and creator of patented technology it says boosts websites' ad performance and website rankings on Google, has a new free search marketing scorecard.

The tool measures and forecasts SEO and SEM performance and potential to acquire market share. When users click on a Longtail UX created Google ad or organic search result, they find all matching products in the first click, rather than having to refine, scroll or search further from the initial product landing page.

The free diagnostic tool allows companies using google analytics to forecast potential ROI for both brand and generic keywords phrases. It will be available to all-sized online businesses, regardless of whether or not they are a Longtail UX user, and follows Longtail UX's recent $2.5 million dollar capital raise for global expansion

ZMC partners with CommentSold

Private equity firm, ZMC, has invested in CommentSold; however, the terms of the transaction were not disclosed.

CommentSold said it will benefit from ZMC's involvement and leadership to grow its customer base, enhance the technology and expand its product offerings.

25 of the Best, Free Keyword Research Tools (2019 Edition) - Social Media Today

Posted: 25 Sep 2019 12:00 AM PDT

While search algorithms are always evolving, keywords remain a fundamental element of the process - and as such, of your search engine optimization efforts.

And while the more technical elements of SEO require a higher level of expertise, it doesn't take an expert to locate and target the right keywords for your business. All you need are the right tools, some knowledge of consumer discovery pathways, and time to be able to go through the detail.

To help with this, below is a listing of 25 great keyword research tools, which are also all free or freemium based. Each app targets a specific aspect of keyword research, and each also functions beautifully on its own, or even better when paired with another. 

There are some great resources here - worth considering in your SEO process.

Rank Tracker

All the major sources of keyword ideas brought together

As the name suggests, Rank Tracker is primarily a rank checking tool, however it also boasts impressive keyword research functionality, with 24 keyword finding tools gathered under one umbrella. 

You can pull keywords from all the major search engines using autocomplete tools, as well as related searches and questions. In addition Rank Tracker also offers Google Ads and Search Console integrations to help you make the most out of its keyword research module. 

You can run pro-level competition intelligence by fetching top keywords any URL is ranking for, and even go further and find keyword gaps - competitors' keywords that you don't rank for (yet). 

Each keyword suggestion also comes with a slew of crucial SEO/PPC metrics to help you make the smartest choice based on your goals and objectives. Grab Rank Tracker's free trial to uncover enterprise-level access to all of the software's features. 

More tools to try out

Keyword Snatcher delivers thousands of keyword ideas from multiple sources at once, and Keyword Tool offers plenty of data sources as well. Jaaxy's and WordStream's free apps, though limited in functionality, still do the job, delivering SEO/PPC stats for each keyword suggestion, while Soovle boasts less common data sources like Wikipedia and Overstock. 

Google Ads' Keyword Planner

The ultimate database for PPC campaigns

Keyword Planner is the unmistakable leader among native tools for keyword research. Used by marketers and SEOs alike, it lets you run raw keyword research based on your seed keywords. 

Pick a location, language, search network, as well as time period, and you can pull hundreds of keyword ideas in no time at all.

By assessing the number of searches throughout the year, as well as competition and top of page bid (low and high range), you'll be able to single out the best keywords to implement in your SEO efforts.

Keyword Planner also enables you to access historical number of searches data. Even if you aren't running a paid ad campaign, and only get search volumes in ranges, the tool will still provide you with a basic understanding of the keyword profile you want to build.

More tools to try out

Depending on the search engine you're targeting, you an utilize their respective keyword research tools. When optimizing for Bing, it makes sense to use the Bing Keyword Research tool. Similarly, you can use Yandex Keyword Statistics and Baidu Keyword Research Tool to pull search engine-specific keyword ideas for the markets you're targeting.  

AnswerThePublic 

Keyword ideas for voice search optimization

Semantic search is the cool new thing kids are doing these days. All jokes aside, as more and more searchers are using voice assistants, natural language is making a big digital comeback. Voice search is changing SEO, and with it, keyword research is changing as well. 

AnswerThePublic is a great tool to turn to when optimizing for voice search. You can master long-tail SEO by uncovering the real questions users ask about your niche.

You can expand your keyword list even further by exploring preposition keywords (seed keyword + preposition + other words) and comparisons (seed keyword vs. another keyword).

By researching answer-like content, you'll have a much higher chance to appear in featured snippets - also referred to as 'position zero' results. 

AnswerThePublic also lets you export keyword ideas in CSV or PNG formats. You can use these findings to start optimizing for voice search sooner rather than later, and let the results speak for themselves. 

More tools to try out

You can use QuestionDB to enter your seed keywords and fetch long-tail keyword ideas in natural language. Check out Yahoo Answers to explore what questions rank high in an actual search, or for the ultimate intel on user questions, turn to Quora.  

Google Search Console

A fresh look at the keywords you're already using

Possibly the most versatile of Google's keyword research tools, Search Console can help you revise your keyword profile, and re-assess the potential of the keywords already in use.

You can see which of your pages are doing best, as well as what specific queries drive that traffic. You can then take a look at the queries' average positions, CTR and impressions. 

It might be that some of your pages require just a pinch more optimization to start ranking for the keywords with top click performance. Likewise, keywords with a big number of impressions, but low CTRs, could boost your rankings significantly.

Needless to say, all of the keyword data is filterable and easily exportable. Combined with data from Google Analytics, it'll give you just as much insight into your keyword profile as most paid tools do. 

More tools to try out

You can get an overview of your website's performance alongside SEO keyword suggestions with Alexa's website analysis tool. You can also dig into conversion optimization with Finteza - the tool lets you run a keyword diagnostics to see top traffic drivers. Grab Finteza's free trial and see which of your keywords need an additional push.     

Keywords Everywhere

Seamless keyword research while browsing

A free Chrome extension, Keywords Everywhere lets you run continuous keyword research while indulging in good ol' browsing (including YouTubing).

By installing the add-on, your every query will display search results with the number of searches, costs per click, as well as competition insights. 

On top of that, you can get Related Keywords and People Also Search For boxes in your browser window, which will enable you to grow your keyword profile while on-the-browse.

Keywords Everywhere enables you to easily export all your keyword intel via CSV. Alternatively, you can use the Add All Keywords feature to store keyword ideas in favorites.

And last but not least, you can upload your own keywords and have SEO/PPC data fetched for those as well.

More tools to try out

Wordtracker Scout is another add-on for Chrome which enables you to pull keywords as a word cloud from any page you're browsing, as well as check their metrics, re-organize and export. Grab Wordtracker's free trial and see if it's something you'd want to invest in.

Keyword Tool Dominator

Suggestions for eCommerce optimization

The tricky thing about keywords is that there's no such thing as "one-size-fits-all". Different search engines require dedicated efforts each - and eCommerce platforms like Amazon, eBay, or Etsy are no exception.

With each platform you're targeting, make sure you do some ground keyword research work. You can use Keyword Tool Dominator for this - in the app, you can pick any of the major eCommerce websites and pull long-tail keyword suggestions directly from the platforms in real-time. 

Applying the same logic, Keyword Tool Dominator uses eBay's and Etsy's Autocomplete systems to deliver keywords typed in by actual shoppers. With a list of most popular search terms on hand, you can go ahead and adopt the ones that'll boost the performance of your product listings. 

More tools to try out

You can use SEO Review Tools' eBay Keyword Tool to pull keywords from the platform's search suggestions. For Amazon-specific keyword suggestions, turn to Kparser or Keyword Eye (free trial available). And if you're running a shop on Etsy, make sure to check out eRank - its free version lets you fetch keyword ideas alongside your listings analysis and general SEO recommendations.

Google Trends

Local keyword popularity and topic comparison

There's something to be said about keyword localization. Specifically, once you have several keyword options in mind, it's wise to check their popularity, not only engine to engine, but also region to region. 

You can use Google Trends to check location-specific search volume - these are likely to be invaluable insights when running a marketing campaign with several location targets. 

Enter your keywords, pick a region, timeframe, category, source (web, image, news, shopping, or YouTube), and see how well the queries perform in different locations. 

By matching the keywords against each other, you'll be able to customize your content according to the locations you're targeting.

What's more, by checking search fluctuations throughout the year, you can plan ahead, managing low and high seasons like a pro.

Recap

Building an impressive keyword profile that brings you traffic doesn't have to be costly and time-consuming. With so many brilliant toolkit options available, going for free or freemium ones seems like the smartest choice a marketer could make.

Tool up and work your way to better search performance, across both search engines and specific locations.

CMO's top 8 martech stories for the week - 14 November 2019 - CMO


CMO's top 8 martech stories for the week - 14 November 2019 - CMO

Posted: 13 Nov 2019 02:28 PM PST

Tealium launches Private Cloud platform

Tealium Private Cloud, a private cloud solution for customer data infrastructure and customer data platform (CDP) technology, has launched, aiming to help organisations use trusted and comprehensive customer data while continuing to comply with data privacy laws like GDPR and regulatory rules like HIPAA.

Tealium Private Cloud can be deployed as a single-tenant or multi-tenant cloud with security and controls around sensitive data while continuing to provide the ease of management and scalability associated of the cloud.

All data in Tealium Private Cloud is isolated and regionally designated, enabling unique security controls to be designed and implemented properly. In addition to these security features, the products within the Tealium Universal Data Hub provide additional security mechanisms that align with the advanced security standards of the most privacy-conscious enterprises.

Longtail UX debuts new free SEO tool

Longtail UX, an Australian SaaS startup and creator of patented technology it says boosts websites' ad performance and website rankings on Google, has a new free search marketing scorecard.

The tool measures and forecasts SEO and SEM performance and potential to acquire market share. When users click on a Longtail UX created Google ad or organic search result, they find all matching products in the first click, rather than having to refine, scroll or search further from the initial product landing page.

The free diagnostic tool allows companies using google analytics to forecast potential ROI for both brand and generic keywords phrases. It will be available to all-sized online businesses, regardless of whether or not they are a Longtail UX user, and follows Longtail UX's recent $2.5 million dollar capital raise for global expansion

ZMC partners with CommentSold

Private equity firm, ZMC, has invested in CommentSold; however, the terms of the transaction were not disclosed.

CommentSold said it will benefit from ZMC's involvement and leadership to grow its customer base, enhance the technology and expand its product offerings.

25 of the Best, Free Keyword Research Tools (2019 Edition) - Social Media Today

Posted: 25 Sep 2019 12:00 AM PDT

While search algorithms are always evolving, keywords remain a fundamental element of the process - and as such, of your search engine optimization efforts.

And while the more technical elements of SEO require a higher level of expertise, it doesn't take an expert to locate and target the right keywords for your business. All you need are the right tools, some knowledge of consumer discovery pathways, and time to be able to go through the detail.

To help with this, below is a listing of 25 great keyword research tools, which are also all free or freemium based. Each app targets a specific aspect of keyword research, and each also functions beautifully on its own, or even better when paired with another. 

There are some great resources here - worth considering in your SEO process.

Rank Tracker

All the major sources of keyword ideas brought together

As the name suggests, Rank Tracker is primarily a rank checking tool, however it also boasts impressive keyword research functionality, with 24 keyword finding tools gathered under one umbrella. 

You can pull keywords from all the major search engines using autocomplete tools, as well as related searches and questions. In addition Rank Tracker also offers Google Ads and Search Console integrations to help you make the most out of its keyword research module. 

You can run pro-level competition intelligence by fetching top keywords any URL is ranking for, and even go further and find keyword gaps - competitors' keywords that you don't rank for (yet). 

Each keyword suggestion also comes with a slew of crucial SEO/PPC metrics to help you make the smartest choice based on your goals and objectives. Grab Rank Tracker's free trial to uncover enterprise-level access to all of the software's features. 

More tools to try out

Keyword Snatcher delivers thousands of keyword ideas from multiple sources at once, and Keyword Tool offers plenty of data sources as well. Jaaxy's and WordStream's free apps, though limited in functionality, still do the job, delivering SEO/PPC stats for each keyword suggestion, while Soovle boasts less common data sources like Wikipedia and Overstock. 

Google Ads' Keyword Planner

The ultimate database for PPC campaigns

Keyword Planner is the unmistakable leader among native tools for keyword research. Used by marketers and SEOs alike, it lets you run raw keyword research based on your seed keywords. 

Pick a location, language, search network, as well as time period, and you can pull hundreds of keyword ideas in no time at all.

By assessing the number of searches throughout the year, as well as competition and top of page bid (low and high range), you'll be able to single out the best keywords to implement in your SEO efforts.

Keyword Planner also enables you to access historical number of searches data. Even if you aren't running a paid ad campaign, and only get search volumes in ranges, the tool will still provide you with a basic understanding of the keyword profile you want to build.

More tools to try out

Depending on the search engine you're targeting, you an utilize their respective keyword research tools. When optimizing for Bing, it makes sense to use the Bing Keyword Research tool. Similarly, you can use Yandex Keyword Statistics and Baidu Keyword Research Tool to pull search engine-specific keyword ideas for the markets you're targeting.  

AnswerThePublic 

Keyword ideas for voice search optimization

Semantic search is the cool new thing kids are doing these days. All jokes aside, as more and more searchers are using voice assistants, natural language is making a big digital comeback. Voice search is changing SEO, and with it, keyword research is changing as well. 

AnswerThePublic is a great tool to turn to when optimizing for voice search. You can master long-tail SEO by uncovering the real questions users ask about your niche.

You can expand your keyword list even further by exploring preposition keywords (seed keyword + preposition + other words) and comparisons (seed keyword vs. another keyword).

By researching answer-like content, you'll have a much higher chance to appear in featured snippets - also referred to as 'position zero' results. 

AnswerThePublic also lets you export keyword ideas in CSV or PNG formats. You can use these findings to start optimizing for voice search sooner rather than later, and let the results speak for themselves. 

More tools to try out

You can use QuestionDB to enter your seed keywords and fetch long-tail keyword ideas in natural language. Check out Yahoo Answers to explore what questions rank high in an actual search, or for the ultimate intel on user questions, turn to Quora.  

Google Search Console

A fresh look at the keywords you're already using

Possibly the most versatile of Google's keyword research tools, Search Console can help you revise your keyword profile, and re-assess the potential of the keywords already in use.

You can see which of your pages are doing best, as well as what specific queries drive that traffic. You can then take a look at the queries' average positions, CTR and impressions. 

It might be that some of your pages require just a pinch more optimization to start ranking for the keywords with top click performance. Likewise, keywords with a big number of impressions, but low CTRs, could boost your rankings significantly.

Needless to say, all of the keyword data is filterable and easily exportable. Combined with data from Google Analytics, it'll give you just as much insight into your keyword profile as most paid tools do. 

More tools to try out

You can get an overview of your website's performance alongside SEO keyword suggestions with Alexa's website analysis tool. You can also dig into conversion optimization with Finteza - the tool lets you run a keyword diagnostics to see top traffic drivers. Grab Finteza's free trial and see which of your keywords need an additional push.     

Keywords Everywhere

Seamless keyword research while browsing

A free Chrome extension, Keywords Everywhere lets you run continuous keyword research while indulging in good ol' browsing (including YouTubing).

By installing the add-on, your every query will display search results with the number of searches, costs per click, as well as competition insights. 

On top of that, you can get Related Keywords and People Also Search For boxes in your browser window, which will enable you to grow your keyword profile while on-the-browse.

Keywords Everywhere enables you to easily export all your keyword intel via CSV. Alternatively, you can use the Add All Keywords feature to store keyword ideas in favorites.

And last but not least, you can upload your own keywords and have SEO/PPC data fetched for those as well.

More tools to try out

Wordtracker Scout is another add-on for Chrome which enables you to pull keywords as a word cloud from any page you're browsing, as well as check their metrics, re-organize and export. Grab Wordtracker's free trial and see if it's something you'd want to invest in.

Keyword Tool Dominator

Suggestions for eCommerce optimization

The tricky thing about keywords is that there's no such thing as "one-size-fits-all". Different search engines require dedicated efforts each - and eCommerce platforms like Amazon, eBay, or Etsy are no exception.

With each platform you're targeting, make sure you do some ground keyword research work. You can use Keyword Tool Dominator for this - in the app, you can pick any of the major eCommerce websites and pull long-tail keyword suggestions directly from the platforms in real-time. 

Applying the same logic, Keyword Tool Dominator uses eBay's and Etsy's Autocomplete systems to deliver keywords typed in by actual shoppers. With a list of most popular search terms on hand, you can go ahead and adopt the ones that'll boost the performance of your product listings. 

More tools to try out

You can use SEO Review Tools' eBay Keyword Tool to pull keywords from the platform's search suggestions. For Amazon-specific keyword suggestions, turn to Kparser or Keyword Eye (free trial available). And if you're running a shop on Etsy, make sure to check out eRank - its free version lets you fetch keyword ideas alongside your listings analysis and general SEO recommendations.

Google Trends

Local keyword popularity and topic comparison

There's something to be said about keyword localization. Specifically, once you have several keyword options in mind, it's wise to check their popularity, not only engine to engine, but also region to region. 

You can use Google Trends to check location-specific search volume - these are likely to be invaluable insights when running a marketing campaign with several location targets. 

Enter your keywords, pick a region, timeframe, category, source (web, image, news, shopping, or YouTube), and see how well the queries perform in different locations. 

By matching the keywords against each other, you'll be able to customize your content according to the locations you're targeting.

What's more, by checking search fluctuations throughout the year, you can plan ahead, managing low and high seasons like a pro.

Recap

Building an impressive keyword profile that brings you traffic doesn't have to be costly and time-consuming. With so many brilliant toolkit options available, going for free or freemium ones seems like the smartest choice a marketer could make.

Tool up and work your way to better search performance, across both search engines and specific locations.

Your Complete Guide to Google for Nonprofits - G2

Your Complete Guide to Google for Nonprofits - G2


Your Complete Guide to Google for Nonprofits - G2

Posted: 24 Jul 2019 12:00 AM PDT

Ok Google, show me the best ways to market my nonprofit.

If you're like most nonprofit marketers, you've probably searched for more cost-effective ways to get your cause in front of new people. Creating a well-rounded digital marketing strategy is becoming one of the most popular ways for businesses to find new prospects, and your nonprofit can use these same strategies.

An easy first place to start? Google for Nonprofits.

Google for Nonprofits is a partnership program designed by Google. It provides free tools to nonprofit organizations that allow them to communicate, fundraise, and connect with donors quickly and efficiently.

Nonprofits are notorious for working on a shoe-string budget: Google for Nonprofits provides these organizations a way to use the same tools large enterprise corporations use at no cost to their organization.

Who is eligible for Google for Nonprofits?

Not every nonprofit qualifies for a free Google for Nonprofits account. In order to be approved for an account, you must be a nonprofit charitable organization in good standing and meet the eligibility requirements in your country.

The following organizational types are not eligible for Google for Nonprofits and will not be verified. Before applying, double-check that your organization is not:

  • A government entity or organization
  • A hospital or healthcare organization
  • A school, academic institution, or university

Once you've applied to Google for Nonprofits, the process can take anywhere from 2–14 business days. If your application is rejected due to a lack of required information, you are eligible to apply again.

What's included in Google for Nonprofits?

Google for Nonprofits includes a variety of products designed to help nonprofits communicate, fundraise, network, and advertise with potential donors and volunteers. All of the products included are owned by Google and provide solutions for every major nonprofit need.

G-Suite for Nonprofits

The first product Google for Nonprofits offers to its partners is G-Suite for Nonprofits. This is the go-to communication platform for many businesses, and Google now offers premium package offerings to nonprofits, free of charge.

What's included in G-Suite for Nonprofits?

  • Unlimited Gmail accounts that end in @yourdomain.com
  • Full access to Google Drive, Docs, Sheets, Slides, and more
  • 30GB of space for Drive documents and email hosting, up to 15 accounts
  • 24/7 actual person support via phone, chat, and email
  • Admin access over all your organization's accounts

G-Suite for Nonprofits

G-Suite for Nonprofits includes all of the major offerings that a paid G-Suite access offers without any of the cost. There are no pay-walls or hoops to jump through: just easy access to one of the most popular communications suites.

 Curious if G-Suite for Nonprofits is right for your nonprofit? Gmail is one of the most popular email service providers on the market. Browse real user reviews on our website. 

Browse Gmail user reviews →

Google Ad Grants

This product is probably the most popular offering with Google for Nonprofit users. Google Ad Grants allow nonprofits to compete for paid search terms without any of the associated cost. The big draw for Google Ad Grants is that partner organizations are given $10,000 a month of in-kind advertising dollars to spend on pay-per-click advertising.

What's included in Google Ad Grants?

  • $10,000 per month of in-kind advertising dollars to spend on pay-per-click advertising
  • PPC ads are text-only and only run on Google.com
  • Access to the full Google Adwords platform to manage and measure your campaigns
  • Access to Adwords Express, for those who don't want to actively manage PPC campaigns

One key update that Google for Nonprofit users should be aware of is that as of January 1, 2018, all Google Ad Grants accounts must maintain a minimum 5% click-through-rate (CTR) in order for their Ads account to remain active.

What are the requirements for Google Ad Grants?

  • Nonprofits cannot buy branded keywords they don't own
  • Keywords must have quality scores of 3 or higher
  • Campaigns must have at least two ad-groups with a minimum of two ads running in each
  • Accounts also must have at least two site-link extensions active
  • Accounts must include geotargeting

Google Ad Grants account users cannot miss that threshold for more than two consecutive months or their account will be suspended. Google will notify any user that is at risk of having their account deactivated and will provide educational materials and tips to get users back on track.

This flowchart from design website Destylio shows the best way to optimize Google Ad Grants for your business. This guide along with others provided by Google can help you avoid falling below the 5% CTR threshold.

Google Ad Grants

YouTube's nonprofit program

YouTube is the largest video hosting platform in the world with more than 1 billion active users every single month. If your nonprofit is creating videos to talk about your cause, YouTube is where your audience is hanging out. YouTube's nonprofit program provides special offerings for nonprofit organizations to help solicit donations, reach new audiences, and create better videos.

What's included in YouTube's nonprofit program?

  • The addition of "donation cards" and "link anywhere" cards within your videos
  • Zero transaction fees on any donations process by YouTube
  • Channels with 1,000+ subscribers gain access to YouTube Spaces

YouTube also outlines what makes for great social impact on its platform. Videos that are shareable, informative, and evergreen perform well. In addition to offering these tools to nonprofit marketers, YouTube also has plenty of tutorials and style-guides to help you create beautiful video content.

Youtube for Nonprofits

Google donation tools

In addition to Google Ad Grants and YouTube's nonprofit program, Google also provides additional donation tools for nonprofits to utilize. Google One Today is a popular app designed to inspire your donors, offer donation matches, and more.

What's included in Google's One Today app?

  • No transaction fees — 100% of every donation goes to the nonprofit
  • Tax-deductible — Your donors get a convenient, year-end tax receipt for all their donations
  • Discreet — Your donors' private contact info is not given to nonprofits

You can visit the Google for Nonprofits homepage to find more information about all of the ways Google for Nonprofits aids in fundraising.

How to apply for Google for Nonprofits

Do those perks sound appealing to you? Ready to claim your Google for Nonprofits account? If so, there are a few steps you'll need to take in order to access all the features we've mentioned in this article.

Google for Nonprofits

The application process requires a lot of documentation to prove your nonprofit status, as well as validation from TechSoup that you're a registered charity. You'll want to work with your entire team to collect the required information.

Before you fill out any paperwork with Google, you'll want to take the following steps first:

  • Make sure that your organization is registered as a charity or a 501(c)(3) if you're located in the U.S.
  • Double check that your organization is eligible for Google for Nonprofits
  • Prominently display your mission statement on your website, Google considers this when approving accounts
  • Ensure you're applying with your work associated Google account. Changing the email account associated with a Google for Nonprofits account after applying is tough

Once you've done all that, you can follow the next steps outlined on the Google for Nonprofits homepage. As we mentioned before it can take up to two weeks for confirmation to come through. Keep an eye on your email in case Google asks for additional information.

No need to Google it

You've got all the information you need right here! Your complete guide to Google for Nonprofits. If you're looking for more information about how to market your nonprofit or up your social media game, check out some of the related articles on the G2 Learning Hub.

Get 35 social media marketing resources, FREE.    Explore →

Your Complete Guide to Google for Nonprofits - G2


Your Complete Guide to Google for Nonprofits - G2

Posted: 24 Jul 2019 12:00 AM PDT

Ok Google, show me the best ways to market my nonprofit.

If you're like most nonprofit marketers, you've probably searched for more cost-effective ways to get your cause in front of new people. Creating a well-rounded digital marketing strategy is becoming one of the most popular ways for businesses to find new prospects, and your nonprofit can use these same strategies.

An easy first place to start? Google for Nonprofits.

Google for Nonprofits is a partnership program designed by Google. It provides free tools to nonprofit organizations that allow them to communicate, fundraise, and connect with donors quickly and efficiently.

Nonprofits are notorious for working on a shoe-string budget: Google for Nonprofits provides these organizations a way to use the same tools large enterprise corporations use at no cost to their organization.

Who is eligible for Google for Nonprofits?

Not every nonprofit qualifies for a free Google for Nonprofits account. In order to be approved for an account, you must be a nonprofit charitable organization in good standing and meet the eligibility requirements in your country.

The following organizational types are not eligible for Google for Nonprofits and will not be verified. Before applying, double-check that your organization is not:

  • A government entity or organization
  • A hospital or healthcare organization
  • A school, academic institution, or university

Once you've applied to Google for Nonprofits, the process can take anywhere from 2–14 business days. If your application is rejected due to a lack of required information, you are eligible to apply again.

What's included in Google for Nonprofits?

Google for Nonprofits includes a variety of products designed to help nonprofits communicate, fundraise, network, and advertise with potential donors and volunteers. All of the products included are owned by Google and provide solutions for every major nonprofit need.

G-Suite for Nonprofits

The first product Google for Nonprofits offers to its partners is G-Suite for Nonprofits. This is the go-to communication platform for many businesses, and Google now offers premium package offerings to nonprofits, free of charge.

What's included in G-Suite for Nonprofits?

  • Unlimited Gmail accounts that end in @yourdomain.com
  • Full access to Google Drive, Docs, Sheets, Slides, and more
  • 30GB of space for Drive documents and email hosting, up to 15 accounts
  • 24/7 actual person support via phone, chat, and email
  • Admin access over all your organization's accounts

G-Suite for Nonprofits

G-Suite for Nonprofits includes all of the major offerings that a paid G-Suite access offers without any of the cost. There are no pay-walls or hoops to jump through: just easy access to one of the most popular communications suites.

 Curious if G-Suite for Nonprofits is right for your nonprofit? Gmail is one of the most popular email service providers on the market. Browse real user reviews on our website. 

Browse Gmail user reviews →

Google Ad Grants

This product is probably the most popular offering with Google for Nonprofit users. Google Ad Grants allow nonprofits to compete for paid search terms without any of the associated cost. The big draw for Google Ad Grants is that partner organizations are given $10,000 a month of in-kind advertising dollars to spend on pay-per-click advertising.

What's included in Google Ad Grants?

  • $10,000 per month of in-kind advertising dollars to spend on pay-per-click advertising
  • PPC ads are text-only and only run on Google.com
  • Access to the full Google Adwords platform to manage and measure your campaigns
  • Access to Adwords Express, for those who don't want to actively manage PPC campaigns

One key update that Google for Nonprofit users should be aware of is that as of January 1, 2018, all Google Ad Grants accounts must maintain a minimum 5% click-through-rate (CTR) in order for their Ads account to remain active.

What are the requirements for Google Ad Grants?

  • Nonprofits cannot buy branded keywords they don't own
  • Keywords must have quality scores of 3 or higher
  • Campaigns must have at least two ad-groups with a minimum of two ads running in each
  • Accounts also must have at least two site-link extensions active
  • Accounts must include geotargeting

Google Ad Grants account users cannot miss that threshold for more than two consecutive months or their account will be suspended. Google will notify any user that is at risk of having their account deactivated and will provide educational materials and tips to get users back on track.

This flowchart from design website Destylio shows the best way to optimize Google Ad Grants for your business. This guide along with others provided by Google can help you avoid falling below the 5% CTR threshold.

Google Ad Grants

YouTube's nonprofit program

YouTube is the largest video hosting platform in the world with more than 1 billion active users every single month. If your nonprofit is creating videos to talk about your cause, YouTube is where your audience is hanging out. YouTube's nonprofit program provides special offerings for nonprofit organizations to help solicit donations, reach new audiences, and create better videos.

What's included in YouTube's nonprofit program?

  • The addition of "donation cards" and "link anywhere" cards within your videos
  • Zero transaction fees on any donations process by YouTube
  • Channels with 1,000+ subscribers gain access to YouTube Spaces

YouTube also outlines what makes for great social impact on its platform. Videos that are shareable, informative, and evergreen perform well. In addition to offering these tools to nonprofit marketers, YouTube also has plenty of tutorials and style-guides to help you create beautiful video content.

Youtube for Nonprofits

Google donation tools

In addition to Google Ad Grants and YouTube's nonprofit program, Google also provides additional donation tools for nonprofits to utilize. Google One Today is a popular app designed to inspire your donors, offer donation matches, and more.

What's included in Google's One Today app?

  • No transaction fees — 100% of every donation goes to the nonprofit
  • Tax-deductible — Your donors get a convenient, year-end tax receipt for all their donations
  • Discreet — Your donors' private contact info is not given to nonprofits

You can visit the Google for Nonprofits homepage to find more information about all of the ways Google for Nonprofits aids in fundraising.

How to apply for Google for Nonprofits

Do those perks sound appealing to you? Ready to claim your Google for Nonprofits account? If so, there are a few steps you'll need to take in order to access all the features we've mentioned in this article.

Google for Nonprofits

The application process requires a lot of documentation to prove your nonprofit status, as well as validation from TechSoup that you're a registered charity. You'll want to work with your entire team to collect the required information.

Before you fill out any paperwork with Google, you'll want to take the following steps first:

  • Make sure that your organization is registered as a charity or a 501(c)(3) if you're located in the U.S.
  • Double check that your organization is eligible for Google for Nonprofits
  • Prominently display your mission statement on your website, Google considers this when approving accounts
  • Ensure you're applying with your work associated Google account. Changing the email account associated with a Google for Nonprofits account after applying is tough

Once you've done all that, you can follow the next steps outlined on the Google for Nonprofits homepage. As we mentioned before it can take up to two weeks for confirmation to come through. Keep an eye on your email in case Google asks for additional information.

No need to Google it

You've got all the information you need right here! Your complete guide to Google for Nonprofits. If you're looking for more information about how to market your nonprofit or up your social media game, check out some of the related articles on the G2 Learning Hub.

Get 35 social media marketing resources, FREE.    Explore →

“Fact Checking Kanye: Yeezy Is Not The ‘Number One Google-Searched Brand On The Planet’ - BET” plus 2 more

“Fact Checking Kanye: Yeezy Is Not The ‘Number One Google-Searched Brand On The Planet’ - BET” plus 2 more


Fact Checking Kanye: Yeezy Is Not The ‘Number One Google-Searched Brand On The Planet’ - BET

Posted: 28 Oct 2019 12:00 AM PDT

With Jesus Is King finally available to the public, the biggest takeaway from the album's promotion suggests even this humbled, born-again version of Kanye West is prone to inflating his own importance. During West's recent interview with Real 92.3 LA host Big Boy, the man who declared himself "the greatest human artist of all time" proudly proclaimed that his footwear and apparel brand Yeezy "is the number one Google-searched brand on the planet." BET did some digging, and it looks like West made a crown without context.

RELATED: Kanye West Wears Jeans And Yeezy Sneakers At Black Tie Event

According to search metrics obtained by BET, West's claim is only half-true. Via Google Trends and SEMrush, two tools used for keyword research, we found that the Trump disciple had unsurprisingly cherry-picked certain statistics.

Yeezy was the most Googled shoe brand over the past five years, but falls from its kingdom of clicks once you narrow the timeframe. Within the past 90 days and 12 months, Adidas and Vans were the top-searched brands on Google, respectively. 

West's proclamation begins to border on delusion once Yeezy's current search activity is considered. Currently, the Yeezy brand averages 1 million searches per month, which is more than Puma and Reebok combined. But that activity is a fraction of the 4.1 million searches that footwear and apparel titan Nike averages each month, and the 2.7 million searches that Vans averages.

Fudged numbers aside, the popularity of Yeezy is undeniable, with Forbes projecting $1.5 billion in sales in 2019 for the Adidas-backed brand. It's also reportedly the most searched brand on the resale market and completely owns the entire top 5 of the most popular sneakers being resold between spring 2018 and 2019. But resale profits have no bearing on a company's revenue. Owning the most resold brand means as much as producing the most pirated album; it's a superlative that shines only when viewed in a certain light.

RELATED: Kanye West Won't Be Performing Old Music Now That 'Jesus Is King' Is Out

In the same interview with Big Boy, West proudly asserts he's "the founder of a $3 billion company." In a July profile with Forbes, his company is referred to as a "billion-dollar empire." But nowhere in the profile or in any subsequent reports has Yeezy been valued at $3 billion. West does note the valuation comes from individuals who are looking to buy Yeezy, which makes the claim unverifiable. Also, even if Yeezy is valued at $3 billion, that doesn't mean its founder is a billionaire.

The New York Times reported in June that West only makes 5% of royalties on net sales of Yeezy shoes and apparel. That figure has been disputed, with unnamed sources familiar with the West's Adidas partnership valuing his royalty take at 15%. Either way, the company's valuation would only fractionally be reflected in the rapper's overall net worth.

But even partial profits from Yeezy sales have catapulted the rapper from $53 million in debt to more than $150 million in pretax income in 2019, according to Forbes. While that makes him more successful than most, there's still some distance between West and the founders he's name-dropped over the past week.

From doubling-down on his slavery rhetoric to misrepresenting easily researched facts, West's Jesus Is King press run is the latest example of a rich Republican engaging the public by being divorced from reality.

Google Trends and SEMrush keyword research provided by Path Interactive, an SEO & digital marketing agency located in New York City.

 

Google Releases Study of 2019 Holiday Shopping Trends - Search Engine Journal

Posted: 31 Oct 2019 12:00 AM PDT

Google has released new behavioural insights into 2019 holiday shoppers, with tips on how to sell to US consumers.

According to Google's data, mobile searches for "best deals" have grown by 90%. So it should come as no surprise that the #1 factor when consumers decide where to buy is whichever retailer has the lowest price.

Consumers also appreciate being able to do what they want all on their own. Around 70% of shoppers say they like it when companies make it easy for them to do what they want without having to talk to anyone

It's also interesting to note that searches around "rewards apps" and "Black Friday deals" are up 200% this year. Although consumers are getting their shopping started before Black Friday hits – 37% of holiday shopping has been completed before the week of Black Friday and Cyber Monday.

Here's a look at what influences US consumers most when buying goods online.

Buying Decisions: Most Influential Factors

Google separated its data into three categories: hard goods, soft goods, and everyday essentials. The most influential factors are largely similar across all categories.

Here's what influences US consumers most:

  • Lowest prices
  • Free shipping
  • Sales, discounts, & promos
  • Fast delivery
  • Free shipping
  • Product availability
  • Customer reviews
  • Estimated delivery date
  • Cross-store price comparisons

These factors were found to be least influential for US consumers:

  • Popularity on social media
  • Ability to share product pages
  • Ability to chat with the merchant
  • Non-credit card payments
  • Reviews from family/friends
  • Loyalty rewards program
  • Warranties
  • Customer store reviews
  • Brand/company based in-country

This data can be used to guide your ecommerce marketing strategy with regards to where you should focus your efforts.

For example, highlighting the fact that you offer lower prices than competitors is more important than emphasizing you're a US-based company. As Google says, "When you can beat the competition, make sure you show it."

Above all, Google recommends aiming for fast and free shipping when selling to US consumers. Consumers in the US are much more interested in fast shipping times than in-store pickup.

For more data, see Google's full study here. Also check out Search Engine Journal's Complete Guide to Holiday Marketing.

Digital Trends Live: Disney+ debuts, Snap Spectacles 3, Google Stadia’s lineup - Digital Trends

Posted: 12 Nov 2019 01:50 PM PST

On this episode of Digital Trends Live, hosts Greg Nibler and Ryan Waniata discuss the biggest-trending tech topics of the day, including a shaky start for Disney+, the Snap Spectacles 3 launch, Google's "Project Nightingale," Google Stadia's lineup, a foldable bike, and more.

We then welcome Dávid Lakatos, chief product officer of Formlabs, to talk about 3D-printed dentures, as well as the company's launch of a dental business unit and the Form 3B printer, an advanced desktop 3D printer optimized for biocompatible materials.

Daniel Daneshvar, a medical adviser at TeachAids, discusses how it is educating kids about concussions, as well as explaining the long-tern effects of head trauma.

We then dive into the world of home security with DT Smart Home Editor John Velasco, who joins us from New York to talk about how Google's new Nest Aware could disrupt the industry when it launches next year.

Nibler then speaks with Riggs Eckelberry, founder and chief executive officer of OriginClear, an innovative water technology company that is devising water infrastructure solutions for industrial customers worldwide.

Ari Rastegar, founder and CEO of Rastegar Property, joins the program to discuss biohacking, how to get started, and the benefits of reaching optimal health.

We're then visited by the legendary Bill Oakley, former writer and showrunner for The Simpsons, who shares his personal favorite episodes, and talks about how all 31 seasons are now available on Disney+.

Editors' Recommendations

“Fact Checking Kanye: Yeezy Is Not The ‘Number One Google-Searched Brand On The Planet’ - BET” plus 2 more


Fact Checking Kanye: Yeezy Is Not The ‘Number One Google-Searched Brand On The Planet’ - BET

Posted: 28 Oct 2019 12:00 AM PDT

With Jesus Is King finally available to the public, the biggest takeaway from the album's promotion suggests even this humbled, born-again version of Kanye West is prone to inflating his own importance. During West's recent interview with Real 92.3 LA host Big Boy, the man who declared himself "the greatest human artist of all time" proudly proclaimed that his footwear and apparel brand Yeezy "is the number one Google-searched brand on the planet." BET did some digging, and it looks like West made a crown without context.

RELATED: Kanye West Wears Jeans And Yeezy Sneakers At Black Tie Event

According to search metrics obtained by BET, West's claim is only half-true. Via Google Trends and SEMrush, two tools used for keyword research, we found that the Trump disciple had unsurprisingly cherry-picked certain statistics.

Yeezy was the most Googled shoe brand over the past five years, but falls from its kingdom of clicks once you narrow the timeframe. Within the past 90 days and 12 months, Adidas and Vans were the top-searched brands on Google, respectively. 

West's proclamation begins to border on delusion once Yeezy's current search activity is considered. Currently, the Yeezy brand averages 1 million searches per month, which is more than Puma and Reebok combined. But that activity is a fraction of the 4.1 million searches that footwear and apparel titan Nike averages each month, and the 2.7 million searches that Vans averages.

Fudged numbers aside, the popularity of Yeezy is undeniable, with Forbes projecting $1.5 billion in sales in 2019 for the Adidas-backed brand. It's also reportedly the most searched brand on the resale market and completely owns the entire top 5 of the most popular sneakers being resold between spring 2018 and 2019. But resale profits have no bearing on a company's revenue. Owning the most resold brand means as much as producing the most pirated album; it's a superlative that shines only when viewed in a certain light.

RELATED: Kanye West Won't Be Performing Old Music Now That 'Jesus Is King' Is Out

In the same interview with Big Boy, West proudly asserts he's "the founder of a $3 billion company." In a July profile with Forbes, his company is referred to as a "billion-dollar empire." But nowhere in the profile or in any subsequent reports has Yeezy been valued at $3 billion. West does note the valuation comes from individuals who are looking to buy Yeezy, which makes the claim unverifiable. Also, even if Yeezy is valued at $3 billion, that doesn't mean its founder is a billionaire.

The New York Times reported in June that West only makes 5% of royalties on net sales of Yeezy shoes and apparel. That figure has been disputed, with unnamed sources familiar with the West's Adidas partnership valuing his royalty take at 15%. Either way, the company's valuation would only fractionally be reflected in the rapper's overall net worth.

But even partial profits from Yeezy sales have catapulted the rapper from $53 million in debt to more than $150 million in pretax income in 2019, according to Forbes. While that makes him more successful than most, there's still some distance between West and the founders he's name-dropped over the past week.

From doubling-down on his slavery rhetoric to misrepresenting easily researched facts, West's Jesus Is King press run is the latest example of a rich Republican engaging the public by being divorced from reality.

Google Trends and SEMrush keyword research provided by Path Interactive, an SEO & digital marketing agency located in New York City.

 

Google Releases Study of 2019 Holiday Shopping Trends - Search Engine Journal

Posted: 31 Oct 2019 12:00 AM PDT

Google has released new behavioural insights into 2019 holiday shoppers, with tips on how to sell to US consumers.

According to Google's data, mobile searches for "best deals" have grown by 90%. So it should come as no surprise that the #1 factor when consumers decide where to buy is whichever retailer has the lowest price.

Consumers also appreciate being able to do what they want all on their own. Around 70% of shoppers say they like it when companies make it easy for them to do what they want without having to talk to anyone

It's also interesting to note that searches around "rewards apps" and "Black Friday deals" are up 200% this year. Although consumers are getting their shopping started before Black Friday hits – 37% of holiday shopping has been completed before the week of Black Friday and Cyber Monday.

Here's a look at what influences US consumers most when buying goods online.

Buying Decisions: Most Influential Factors

Google separated its data into three categories: hard goods, soft goods, and everyday essentials. The most influential factors are largely similar across all categories.

Here's what influences US consumers most:

  • Lowest prices
  • Free shipping
  • Sales, discounts, & promos
  • Fast delivery
  • Free shipping
  • Product availability
  • Customer reviews
  • Estimated delivery date
  • Cross-store price comparisons

These factors were found to be least influential for US consumers:

  • Popularity on social media
  • Ability to share product pages
  • Ability to chat with the merchant
  • Non-credit card payments
  • Reviews from family/friends
  • Loyalty rewards program
  • Warranties
  • Customer store reviews
  • Brand/company based in-country

This data can be used to guide your ecommerce marketing strategy with regards to where you should focus your efforts.

For example, highlighting the fact that you offer lower prices than competitors is more important than emphasizing you're a US-based company. As Google says, "When you can beat the competition, make sure you show it."

Above all, Google recommends aiming for fast and free shipping when selling to US consumers. Consumers in the US are much more interested in fast shipping times than in-store pickup.

For more data, see Google's full study here. Also check out Search Engine Journal's Complete Guide to Holiday Marketing.

Digital Trends Live: Disney+ debuts, Snap Spectacles 3, Google Stadia’s lineup - Digital Trends

Posted: 12 Nov 2019 01:50 PM PST

On this episode of Digital Trends Live, hosts Greg Nibler and Ryan Waniata discuss the biggest-trending tech topics of the day, including a shaky start for Disney+, the Snap Spectacles 3 launch, Google's "Project Nightingale," Google Stadia's lineup, a foldable bike, and more.

We then welcome Dávid Lakatos, chief product officer of Formlabs, to talk about 3D-printed dentures, as well as the company's launch of a dental business unit and the Form 3B printer, an advanced desktop 3D printer optimized for biocompatible materials.

Daniel Daneshvar, a medical adviser at TeachAids, discusses how it is educating kids about concussions, as well as explaining the long-tern effects of head trauma.

We then dive into the world of home security with DT Smart Home Editor John Velasco, who joins us from New York to talk about how Google's new Nest Aware could disrupt the industry when it launches next year.

Nibler then speaks with Riggs Eckelberry, founder and chief executive officer of OriginClear, an innovative water technology company that is devising water infrastructure solutions for industrial customers worldwide.

Ari Rastegar, founder and CEO of Rastegar Property, joins the program to discuss biohacking, how to get started, and the benefits of reaching optimal health.

We're then visited by the legendary Bill Oakley, former writer and showrunner for The Simpsons, who shares his personal favorite episodes, and talks about how all 31 seasons are now available on Disney+.

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