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Blending a Strategic SEO & PPC Strategy for Great Results - Business 2 Community

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Blending a Strategic SEO & PPC Strategy for Great Results - Business 2 CommunityBlending a Strategic SEO & PPC Strategy for Great Results - Business 2 CommunityPosted: 21 Jan 2020 02:34 PM PSTWhether you are a part of an in-house marketing team or an agency, something is usually consistent in both as far as teams go. Now, I want you to do me a favor. Stand up and look around if you are either in an SEO or PPC department. Are your teams sitting together or separated? Chances are, it's the latter of the two as this is common practice among digital marketing departments or agencies. This doesn't mean you should be strategically separated, however. A well-blended SEO and PPC strategy can be vastly superior than running both separately without cross-team collaboration. So let's dive in and see how we can achieve success for great results.Capturing Clicks No Matter What MediumHere's an eye-opening statistic for you: approximately 90% of searchers don't go past th…

These Were The Top Google Searches And Trends Of 2019 - Forbes

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These Were The Top Google Searches And Trends Of 2019 - ForbesThese Were The Top Google Searches And Trends Of 2019 - ForbesPosted: 24 Dec 2019 12:00 AM PST Attendees visit the Disney+ streaming service booth at the D23 Expo, billed as the "largest ... [+]Disney fan event in the world," August 23, 2019 at the Anaheim Convention Center in Anaheim, California. - Disney Plus will launch on November 12 and will compete with out streaming services such as Netflix, Amazon, HBO Now and soon Apple TV Plus. (Photo by Robyn Beck / AFP) (Photo credit should read ROBYN BECK/AFP via Getty Images)AFP via Getty Images2019 was a big year for "Baby Yoda" - and Disney Plus.Disney Plus was the top searched term on Google in the United States for 2019. Globally, the top searched term was India vs South Africa — referencing a cricket match that occurred in September, also demonstrating the power of one of the largest, emerging markets for Google.Following Disney Plus as top searched ter…

Netflix punches down at newcomer Apple TV+ in latest earnings release - 9to5Mac

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Netflix punches down at newcomer Apple TV+ in latest earnings release - 9to5MacNetflix punches down at newcomer Apple TV+ in latest earnings release - 9to5MacPosted: 21 Jan 2020 01:34 PM PSTNetflix today reported its earnings for Q4 2019, which is the first quarter in which Netflix had direct competition from Apple TV+. In the accompanying letter to shareholders, Netflix took a direct shot at the popularity of the Apple TV+ series "The Morning Show."For the quarter, Netflix reported earnings per share of $1.30 and revenue of $5.47 billion. While revenue beat analyst expectations, Netflix fell short on domestic subscriber additions, adding 550,000 versus expectations of 589,000. Netflix stock is down over 2.5% in after-hours trading.Netflix CEO Reed Hastings has long emphasized that Netflix isn't worried about the competition of Apple TV+, largely because new streaming services will only help further expedite the shift from linear TV to streaming. In today's letter to…

“Netflix adds 8.8M subscribers despite growing competition - TechCrunch” plus 4 more

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“Netflix adds 8.8M subscribers despite growing competition - TechCrunch” plus 4 moreNetflix adds 8.8M subscribers despite growing competition - TechCrunchSEO in 2020: What Basics You Need to Know to Be Successful - Search Engine JournalSEO in 2020: What Role Do Keywords Play? - Search Engine JournalNetflix changes how it counts viewing popularity, pumps up 'The Witcher' - EngadgetLocal music school faces civil suit over sexual abuse of student - Mountain View VoiceNetflix adds 8.8M subscribers despite growing competition - TechCrunchPosted: 21 Jan 2020 01:55 PM PSTNetflix grew by 8.8 million net subscribers in the fourth quarter of 2019, according to its latest earning report, putting its growth well ahead of its forecast of 7.6 million.The company says it has 167 million paid memberships worldwide, with more than 100 million outside the United States. It also reported stronger-than-expected financials, with revenue of $5.47 billion and earnings per share of $1.30, c…

SEO In 2020: What To Expect For The Year Ahead - Forbes

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SEO In 2020: What To Expect For The Year Ahead - ForbesSEO In 2020: What To Expect For The Year Ahead - ForbesPosted: 21 Jan 2020 03:00 AM PST PHOTOGetty At the close of the decade and the start of a brand new year, I have taken some time to reflect on SEO trends that emerged in 2019 and those that I believe will define the year ahead.SEO is one of the most exhaustive topics in the world of digital marketing, and there are a plethora of sources promising the latest information regarding updates to Google algorithms and the dynamic nature of consumer practices. The best advice I can offer is this: Find an in-house digital marketing expert or hire a third-party company that proves to be forward-thinking. When it comes to hiring an SEO expert, look for someone who demonstrates an understanding that trends are constantly changing and is committed to staying on top of the latest updates. SEO techniques from the previous decade will be wholly insufficient in the roaring '20s ahead.Did you…

Answer All the Important Questions: Actionable Tasking - Search Engine Journal

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Answer All the Important Questions: Actionable Tasking - Search Engine JournalAnswer All the Important Questions: Actionable Tasking - Search Engine JournalPosted: 08 Jan 2020 12:00 AM PST A serious problem exists in our industry.People misunderstand how SEO needs to work regarding content creation and links. So much so that one of the most common critical fail points I find in my audit work is due to that misunderstanding.It's often the single most important problem a site has when I do an audit.In this guide, I dive into that problem and how to resolve it through several action steps.Table of ContentsBlogs Become StaleBlog Placement Causes FrictionWhat About Expert Blogs?Only Answering A Few QuestionsNot Answering Questions Completely EnoughToo Many Unrelated Questions On A Single PageLack of Intuitive Internal LinkingPersona MappingResearching QuestionsExpanding OpportunitiesExtent of AnswersOverall VolumeExisting Site Content AuditCompetitive ConsiderationContent OrganizationUR…