Thursday, September 19, 2019

Google will promote original reporting in its search rankings - Digital Trends

Google will promote original reporting in its search rankings - Digital Trends


Google will promote original reporting in its search rankings - Digital Trends

Posted: 14 Sep 2019 10:01 AM PDT

Google has announced it will elevate "original reporting" in search and news results, promoting in-depth news coverage which includes elements of investigation. It hopes that this will draw attention to quality news stories and credit individuals or publications that break news stories.

"In today's fast-paced world of news, the original reporting on a subject doesn't always stay in the spotlight for long," Google Vice President of News, Richard Gingras, said in a blog post. "This can make it difficult for users to find the story that kicked everything off… While we typically show the latest and most comprehensive version of a story in news results, we've made changes to our products globally to highlight articles that we identify as significant original reporting."

Google says that news coverage which includes original reporting "may stay in a highly visible position longer." However, it does not offer a definition of original reporting, nor specify what bar a piece must meet to stay in a visible position.

Google search engine on tablet
PhotoMIX Ltd./Pexels

This lack of transparency is par for the course for Google, which is famously secretive about the algorithm it uses to rank search results as well as news results. It says that this is to prevent spammers from using this information to artificially inflate their place in rankings. But Google has taken direct action to adjust search results in the past, such as trying to lessen the impact of fake news and lowering rankings for sites that deny the Holocaust.

The search giant does offer some clues about how its new push to promote original content will work. Gingras said the company has more than 10,000 people around the world acting as raters to tune the algorithms used in search and news. The criteria these raters use for evaluation are available in a public document that describes the values in ranking. For example, raters are instructed to give the highest rating to content "that provides information that would not otherwise have been known had the article not revealed it. Original, in-depth, and investigative reporting requires a high degree of skill, time, and effort."

In an era of fake news and a rapid-fire 24/7 news cycle, these changes could help original content to get the time in the spotlight it deserves.

Editors' Recommendations

What is Palindrome Week? Find Out On Today's Google Top Searched Trend - WGN Radio - Chicago

Posted: 13 Sep 2019 12:30 PM PDT

Mason Vera Paine, Mason Paine, Team MVP, MVP Show, Google, Trends, 2019, Youtube, 9/11, Vaping, Palindrome Week, Triple Crown Winner Justify, Kelly Clarkson, Bon Appetit, Pastry Chef, Gourmet M&M, Forwards. Backwards, Phenomenon, Talk Show, Television, Justin Guarini, CDC, Lung Disease, E-Cigarettes, Vaporizers, Candy, Terrorism, Horse Racing

Google (Photo Courtesy of Google)

Google Trends Expert, Justin Burr breakdown this weeks Top 5 Searched Google Trends & viewed YouTube video.

You can visit Google.com for all of your search needs
You can like Google on Facebook at: Facebook.com/Google
Follow Google on Twitter at: Twitter.com/Google


Top YouTube Video of the Week: Bon Appetit – Pastry Chef Attempts to Make Gourmet M&M's 

Want to hear more of Mason? Check out: MasonVeraPaine.com for the latest interviews. Like Mason on Facebook at: Facebook.com/MasonVeraPaine and follow her on Twitter at: Twitter.com/MasonVeraPaine. Interested in being a guest on the show or wish to send pitches contact us at: Contact@Masonverapaine.com  Want to hear more of Mason? Check out WGNRadio.com

Google will promote original reporting in its search rankings - Digital Trends


Google will promote original reporting in its search rankings - Digital Trends

Posted: 14 Sep 2019 10:01 AM PDT

Google has announced it will elevate "original reporting" in search and news results, promoting in-depth news coverage which includes elements of investigation. It hopes that this will draw attention to quality news stories and credit individuals or publications that break news stories.

"In today's fast-paced world of news, the original reporting on a subject doesn't always stay in the spotlight for long," Google Vice President of News, Richard Gingras, said in a blog post. "This can make it difficult for users to find the story that kicked everything off… While we typically show the latest and most comprehensive version of a story in news results, we've made changes to our products globally to highlight articles that we identify as significant original reporting."

Google says that news coverage which includes original reporting "may stay in a highly visible position longer." However, it does not offer a definition of original reporting, nor specify what bar a piece must meet to stay in a visible position.

Google search engine on tablet
PhotoMIX Ltd./Pexels

This lack of transparency is par for the course for Google, which is famously secretive about the algorithm it uses to rank search results as well as news results. It says that this is to prevent spammers from using this information to artificially inflate their place in rankings. But Google has taken direct action to adjust search results in the past, such as trying to lessen the impact of fake news and lowering rankings for sites that deny the Holocaust.

The search giant does offer some clues about how its new push to promote original content will work. Gingras said the company has more than 10,000 people around the world acting as raters to tune the algorithms used in search and news. The criteria these raters use for evaluation are available in a public document that describes the values in ranking. For example, raters are instructed to give the highest rating to content "that provides information that would not otherwise have been known had the article not revealed it. Original, in-depth, and investigative reporting requires a high degree of skill, time, and effort."

In an era of fake news and a rapid-fire 24/7 news cycle, these changes could help original content to get the time in the spotlight it deserves.

Editors' Recommendations

What is Palindrome Week? Find Out On Today's Google Top Searched Trend - WGN Radio - Chicago

Posted: 13 Sep 2019 12:30 PM PDT

Mason Vera Paine, Mason Paine, Team MVP, MVP Show, Google, Trends, 2019, Youtube, 9/11, Vaping, Palindrome Week, Triple Crown Winner Justify, Kelly Clarkson, Bon Appetit, Pastry Chef, Gourmet M&M, Forwards. Backwards, Phenomenon, Talk Show, Television, Justin Guarini, CDC, Lung Disease, E-Cigarettes, Vaporizers, Candy, Terrorism, Horse Racing

Google (Photo Courtesy of Google)

Google Trends Expert, Justin Burr breakdown this weeks Top 5 Searched Google Trends & viewed YouTube video.

You can visit Google.com for all of your search needs
You can like Google on Facebook at: Facebook.com/Google
Follow Google on Twitter at: Twitter.com/Google


Top YouTube Video of the Week: Bon Appetit – Pastry Chef Attempts to Make Gourmet M&M's 

Want to hear more of Mason? Check out: MasonVeraPaine.com for the latest interviews. Like Mason on Facebook at: Facebook.com/MasonVeraPaine and follow her on Twitter at: Twitter.com/MasonVeraPaine. Interested in being a guest on the show or wish to send pitches contact us at: Contact@Masonverapaine.com  Want to hear more of Mason? Check out WGNRadio.com

Private search engine Qwant’s new CEO is Mozilla Europe veteran Tristan Nitot - TechCrunch

Private search engine Qwant’s new CEO is Mozilla Europe veteran Tristan Nitot - TechCrunch


Private search engine Qwant’s new CEO is Mozilla Europe veteran Tristan Nitot - TechCrunch

Posted: 18 Sep 2019 11:00 PM PDT

French startup Qwant, whose non-tracking search engine has been gaining traction in its home market as a privacy-respecting alternative to Google, has made a change to its senior leadership team as it gears up for the next phase of growth.

Former Mozilla Europe president, Tristan Nitot, who joined Qwant last year as VP of advocacy, has been promoted to chief executive, taking over from Fran├žois Messager — who also joined in 2018 but is now leaving the business. Qwant co-founder, Eric Leandri, meanwhile, continues in the same role as president.

Nitot, an Internet veteran who worked at Netscape and helped to found Mozilla Europe in 1998, where he later served as president and stayed until 2015 before leaving to write a book on surveillance, brings a wealth of experience in product and comms roles, as well as open source.

Most recently he spent several years working for personal cloud startup, Cozy Cloud.

"I'm basically here to help [Leandri] grow the company and structure the company," Nitot tells TechCrunch, describing Qwant's founder as an "amazing entrepreneur, audacious and visionary".

Market headwinds have been improving for the privacy-focused Google rival in recent years as concern about foreign data-mining tech giants has stepped up in Europe.

Last year the French government announced it would be switching its search default from Google to Qwant. Buying homegrown digital tech now apparently seen as a savvy product choice as well as good politics.

Meanwhile antitrust attention on dominant search giant Google, both at home and abroad, has led to policy shifts that directly benefit search rivals — such as an update of the default lists baked into its chromium engine which was quietly put out earlier this year.

That behind the scenes change saw Qwant added as an option for users in the French market for the first time. (On hearing the news a sardonic Leandri thanked Google — but suggested Qwant users choose Firefox or the Brave browser for a less creepy web browsing experience.)

"A lot of companies and institutions have decided and have realized basically that they've been using a search engine which is not European. Which collects data. Massively. And that makes them uncomfortable," says Nitot. "They haven't made a conscious decision about that. Because they bring in a computer which has a browser which has a search engine in it set by default — and in the end you just don't get to choose which search engine your people use, right.

"And so they're making a conscious decision to switch to Qwant. And we've been spending a lot of time and energy on that — and it's paying off big time."

As well as the French administration's circa 3M desktops being switched by default to Qwant (which it expects will be done this quarter), the pro-privacy search engine has been getting traction from other government departments and regional government, as well as large banks and schools, according to Nitot.

He credits a focus on search products for schoolkids with generating momentum, such as Qwant Junior, which is designed for kids aged 6-12, and excludes sex and violence from search results as well as being ad free. (It's set to get an update in the next few weeks.) It has also just been supplemented by Qwant School: A school search product aimed at 13-17 year olds.

"All of that creates more users — the kids talk to their parents about Qwant Junior, and the parents install Qwant.com for them. So there's a lot of momentum creating that growth," Nitot suggests.

Qwant says it handled more than 18 billion search requests in 2018.

A growing business needs money to fuel it of course. So fundraising efforts involving convertible bonds is one area Nitot says he'll be focused on in the new role. "We are raising money," he confirms.

Increasing efficiency — especially on the engineering front — is another key focus for the new CEO.

"The rest will be a focus on the organization, per se, how we structure the organization. How we evolve the company culture. To enable or to improve delivery of the engineering team, for example," he says. "It's not that it's bad it's just that we need to make sure every dollar or every euro we invest gives as much as possible in return."

Product wise, Nitot's attention in the near term will be directed towards shipping a new version of Qwant's search engine that will involve reengineering core tech to improve the quality of results.

"What we want to do [with v2] is to improve the quality of the results," he says of the core search product. "You won't be able to notice any difference, in terms of quality, with the other really good search engines that you may use — except that you know that your privacy is respected by Qwant.

"[As we raise more funding] we will be able to have a lot more infrastructure to run better and more powerful algorithms. And so we plan to improve that internationally… Every language will benefit from the new search engine. It's also a matter of money and infrastructure to make this work on a web scale. Because the web is huge and it's growing.

"The new version includes NLP (Natural Language Processing) technology… for understanding language, for understanding intentions — for example do you want to buy something or are you looking for a reference… or a place or a thing. That's the kind of thing we're putting in place but it's going to improve a lot for every language involved."

Western Europe will be the focus for v2 of the search engine, starting with French, German, Italian, Spanish and English — with a plan to "go beyond that later on".

Nitot also says there will also be staggered rollouts (starting with France), with Qwant planning to run old and new versions in parallel to quality check the new version before finally switching users over.

"Shipping is hard as we used to say at Mozilla," he remarks, refusing to be fixed to a launch date for v2 (beyond saying it'll arrive in "less than a year"). "It's a universal rule; shipping a new product is hard, and that's what we want to do with version 2… I've been writing software since 1980 and so I know how predictions are when it comes to software release dates. So I'm very careful not to make promises."

Developing more of its own advertising technologies is another focus for Qwant. On this front the aim is to improve margins by leaning less on partners like Microsoft.

"We've been working with partners until now, especially on the search engine result pages," says Nitot. "We put Microsoft advertising on it. And our goal is to ramp up advertising technologies so that we rely on our own technologies — something that we control. And that hopefully will bring a better return."

Like Google, Qwant monetizes searches by serving ads alongside results. But unlike Google these are contextual ads, meaning they are based on general location plus the substance of the search itself; rather than targeted ads which entail persistent tracking and profiling of Internet users in order to inform the choice of ad (hence feeling like ads are stalking you around the Internet).

Serving contextual ads is a choice that lets Qwant offer a credible privacy pledge that Mountain View simply can't match.

Yet up until 2006 Google also served contextual ads, as Nitot points out, before its slide into privacy-hostile microtargeting. "It's a good old idea," he argues of contextual ads. "We're using it. We think it really is a valuable idea." 

Qwant is also working on privacy-sensitive ad tech. One area of current work there is personalization. It's developing a client-side, browser-based encrypted data store, called Masq, that's intended to store and retrieve application data through a WebSocket connection. (Here's the project Masq Github page.)

"Because we do not know the person that's using the product it's hard to make personalization of course. So we plan to do personalization of the product on the client side," he explains. "Which means the server side will have no more details than we currently do, but on the client side we are producing something which is open source, which stores data locally on your device — whether that's a laptop or smartphone — in the browser, it is encrypted so that nobody can reuse it unless you decide that you want that to happen.

"And it's open source so that it's transparent and can be audited and so that people can trust the technology because it runs on their own device, it stores on their device."

"Right now it's at alpha stage," Nitot adds of Masq, declining to specify when exactly it might be ready for a wider launch.

The new CEO's ultimate goal for Qwant is to become the search engine for Europe — a hugely ambitious target that remains far out of reach for now, with Google still commanding in excess of 90% regional marketshare. (A dominance that has got its business embroiled in antitrust hot water in Europe.)

Yet the Internet of today is not the same as the Internet of yesterday when Netscape was a browsing staple — until Internet Explorer knocked it off its perch after Microsoft bundled its rival upstart as the default browser on Windows. And the rest, as they say, is Internet history.

Much has changed and much is changing. But abuses of market power are an old story. And as regulators act against today's self-interested defaults there are savvy alternatives like Qwant primed and waiting to offer consumers a different kind of value.

"Qwant is created in Europe for the European citizens with European values," says Nitot. "Privacy being one of these values that are central to our mission. It is not random that the CNIL — the French data protection authority — was created in France in 1978. It was the first time that something like that was created. And then GDPR [General Data Protection Regulation] was created in Europe. It doesn't happen by accident. It's a matter of values and the way people see their life and things around them, politics and all that. We have a very deep concern about privacy in France. It's written in the European declaration of human rights.

"We build a product that reflects those values — so it's appealing to European users."

Private search engine Qwant’s new CEO is Mozilla Europe veteran Tristan Nitot - TechCrunch


Private search engine Qwant’s new CEO is Mozilla Europe veteran Tristan Nitot - TechCrunch

Posted: 18 Sep 2019 11:00 PM PDT

French startup Qwant, whose non-tracking search engine has been gaining traction in its home market as a privacy-respecting alternative to Google, has made a change to its senior leadership team as it gears up for the next phase of growth.

Former Mozilla Europe president, Tristan Nitot, who joined Qwant last year as VP of advocacy, has been promoted to chief executive, taking over from Fran├žois Messager — who also joined in 2018 but is now leaving the business. Qwant co-founder, Eric Leandri, meanwhile, continues in the same role as president.

Nitot, an Internet veteran who worked at Netscape and helped to found Mozilla Europe in 1998, where he later served as president and stayed until 2015 before leaving to write a book on surveillance, brings a wealth of experience in product and comms roles, as well as open source.

Most recently he spent several years working for personal cloud startup, Cozy Cloud.

"I'm basically here to help [Leandri] grow the company and structure the company," Nitot tells TechCrunch, describing Qwant's founder as an "amazing entrepreneur, audacious and visionary".

Market headwinds have been improving for the privacy-focused Google rival in recent years as concern about foreign data-mining tech giants has stepped up in Europe.

Last year the French government announced it would be switching its search default from Google to Qwant. Buying homegrown digital tech now apparently seen as a savvy product choice as well as good politics.

Meanwhile antitrust attention on dominant search giant Google, both at home and abroad, has led to policy shifts that directly benefit search rivals — such as an update of the default lists baked into its chromium engine which was quietly put out earlier this year.

That behind the scenes change saw Qwant added as an option for users in the French market for the first time. (On hearing the news a sardonic Leandri thanked Google — but suggested Qwant users choose Firefox or the Brave browser for a less creepy web browsing experience.)

"A lot of companies and institutions have decided and have realized basically that they've been using a search engine which is not European. Which collects data. Massively. And that makes them uncomfortable," says Nitot. "They haven't made a conscious decision about that. Because they bring in a computer which has a browser which has a search engine in it set by default — and in the end you just don't get to choose which search engine your people use, right.

"And so they're making a conscious decision to switch to Qwant. And we've been spending a lot of time and energy on that — and it's paying off big time."

As well as the French administration's circa 3M desktops being switched by default to Qwant (which it expects will be done this quarter), the pro-privacy search engine has been getting traction from other government departments and regional government, as well as large banks and schools, according to Nitot.

He credits a focus on search products for schoolkids with generating momentum, such as Qwant Junior, which is designed for kids aged 6-12, and excludes sex and violence from search results as well as being ad free. (It's set to get an update in the next few weeks.) It has also just been supplemented by Qwant School: A school search product aimed at 13-17 year olds.

"All of that creates more users — the kids talk to their parents about Qwant Junior, and the parents install Qwant.com for them. So there's a lot of momentum creating that growth," Nitot suggests.

Qwant says it handled more than 18 billion search requests in 2018.

A growing business needs money to fuel it of course. So fundraising efforts involving convertible bonds is one area Nitot says he'll be focused on in the new role. "We are raising money," he confirms.

Increasing efficiency — especially on the engineering front — is another key focus for the new CEO.

"The rest will be a focus on the organization, per se, how we structure the organization. How we evolve the company culture. To enable or to improve delivery of the engineering team, for example," he says. "It's not that it's bad it's just that we need to make sure every dollar or every euro we invest gives as much as possible in return."

Product wise, Nitot's attention in the near term will be directed towards shipping a new version of Qwant's search engine that will involve reengineering core tech to improve the quality of results.

"What we want to do [with v2] is to improve the quality of the results," he says of the core search product. "You won't be able to notice any difference, in terms of quality, with the other really good search engines that you may use — except that you know that your privacy is respected by Qwant.

"[As we raise more funding] we will be able to have a lot more infrastructure to run better and more powerful algorithms. And so we plan to improve that internationally… Every language will benefit from the new search engine. It's also a matter of money and infrastructure to make this work on a web scale. Because the web is huge and it's growing.

"The new version includes NLP (Natural Language Processing) technology… for understanding language, for understanding intentions — for example do you want to buy something or are you looking for a reference… or a place or a thing. That's the kind of thing we're putting in place but it's going to improve a lot for every language involved."

Western Europe will be the focus for v2 of the search engine, starting with French, German, Italian, Spanish and English — with a plan to "go beyond that later on".

Nitot also says there will also be staggered rollouts (starting with France), with Qwant planning to run old and new versions in parallel to quality check the new version before finally switching users over.

"Shipping is hard as we used to say at Mozilla," he remarks, refusing to be fixed to a launch date for v2 (beyond saying it'll arrive in "less than a year"). "It's a universal rule; shipping a new product is hard, and that's what we want to do with version 2… I've been writing software since 1980 and so I know how predictions are when it comes to software release dates. So I'm very careful not to make promises."

Developing more of its own advertising technologies is another focus for Qwant. On this front the aim is to improve margins by leaning less on partners like Microsoft.

"We've been working with partners until now, especially on the search engine result pages," says Nitot. "We put Microsoft advertising on it. And our goal is to ramp up advertising technologies so that we rely on our own technologies — something that we control. And that hopefully will bring a better return."

Like Google, Qwant monetizes searches by serving ads alongside results. But unlike Google these are contextual ads, meaning they are based on general location plus the substance of the search itself; rather than targeted ads which entail persistent tracking and profiling of Internet users in order to inform the choice of ad (hence feeling like ads are stalking you around the Internet).

Serving contextual ads is a choice that lets Qwant offer a credible privacy pledge that Mountain View simply can't match.

Yet up until 2006 Google also served contextual ads, as Nitot points out, before its slide into privacy-hostile microtargeting. "It's a good old idea," he argues of contextual ads. "We're using it. We think it really is a valuable idea." 

Qwant is also working on privacy-sensitive ad tech. One area of current work there is personalization. It's developing a client-side, browser-based encrypted data store, called Masq, that's intended to store and retrieve application data through a WebSocket connection. (Here's the project Masq Github page.)

"Because we do not know the person that's using the product it's hard to make personalization of course. So we plan to do personalization of the product on the client side," he explains. "Which means the server side will have no more details than we currently do, but on the client side we are producing something which is open source, which stores data locally on your device — whether that's a laptop or smartphone — in the browser, it is encrypted so that nobody can reuse it unless you decide that you want that to happen.

"And it's open source so that it's transparent and can be audited and so that people can trust the technology because it runs on their own device, it stores on their device."

"Right now it's at alpha stage," Nitot adds of Masq, declining to specify when exactly it might be ready for a wider launch.

The new CEO's ultimate goal for Qwant is to become the search engine for Europe — a hugely ambitious target that remains far out of reach for now, with Google still commanding in excess of 90% regional marketshare. (A dominance that has got its business embroiled in antitrust hot water in Europe.)

Yet the Internet of today is not the same as the Internet of yesterday when Netscape was a browsing staple — until Internet Explorer knocked it off its perch after Microsoft bundled its rival upstart as the default browser on Windows. And the rest, as they say, is Internet history.

Much has changed and much is changing. But abuses of market power are an old story. And as regulators act against today's self-interested defaults there are savvy alternatives like Qwant primed and waiting to offer consumers a different kind of value.

"Qwant is created in Europe for the European citizens with European values," says Nitot. "Privacy being one of these values that are central to our mission. It is not random that the CNIL — the French data protection authority — was created in France in 1978. It was the first time that something like that was created. And then GDPR [General Data Protection Regulation] was created in Europe. It doesn't happen by accident. It's a matter of values and the way people see their life and things around them, politics and all that. We have a very deep concern about privacy in France. It's written in the European declaration of human rights.

"We build a product that reflects those values — so it's appealing to European users."

7 Keyword Tool Alternatives to Google Planner - Rocks Digital

7 Keyword Tool Alternatives to Google Planner - Rocks Digital


7 Keyword Tool Alternatives to Google Planner - Rocks Digital

Posted: 27 Mar 2017 06:02 PM PDT

Keyword Data MagnifierKeyword research is, in fact, a big part of the whole entire SEO process, and accurate keyword research data is key. Just recently, it has been reported that Google is restricting the amount of keyword data that you can get using their Google AdWords Keyword Planner tool. If you have been relying solely on the Google AdWords Keyword Planner for your keyword research, Google's restricting of the data is, in fact, a good excuse to move on. There are plenty of other keyword research methods that you can use.

Your Own Keyword Data

First off, it's worth noting that you should be looking at your own keyword data, especially if you're looking for content ideas. There are several places where you can get access to your own keyword data, which essentially shows what your website is currently being found for. The first place I would look is Google's Search Console. Once you verify ownership of the site, you get access to the search analytics, which shows the search queries, clicks, impressions, CTR, and average ranking position. Below is a sample of the data:

Search Analytics Keyword DataYou can get up to the last 90 days of data, and the data is delayed by two days, sometimes for a longer period of time. But all in all, this is your own data, and you're able to see, for example, where your site is ranking, and how many impressions that keyword had–good data if you're looking for opportunities to improve your site's content. For example, if there is a keyword that your site is found for and it shows that there are a lot of impressions (and not a lot of clicks), you may need to optimize a bit differently to target that particular keyword. You can also drill down into the data and see a particular web page on your site–and which keywords that page is ranking for. Again, if the search queries don't match what you think the page is about, updating the content on that page might help. Sometimes all it takes is and update of the title tag on the page. The Google Search Console Data is free, so you should take advantage of it.

Google Analytics, if you're using it on your website for web analytics, is also free. This has plenty of keyword data available, and you can even track down to the keyword level that converted into a sale. So, looking at your own keyword data can give you insight that you may have not realized.

Another place where you can get access to your own keyword data (and, in fact, information about the keywords your competitors are ranking for, is SEMrush.com. Unlike Google search console, you don't have to verify that you own the site. However you can see both organic search traffic, rankings, and pay per click data. When it comes to the PPC data, you can actually see the keyword, ad copy, and the amount of the advertising spend–which is useful if it's you're competitors that you're looking at. I prefer to look for opportunities where my own website is ranking, as SEMrush.com tends to show me keywords that I'm ranking for in the Google Search Results that I didn't think were actually driving traffic to my site. There are, in fact, lots of opportunities that I typically find on a regular basis by consulting this keyword research source.

A sample of the keyword research data you can get from SEMrush.com is shown below, for RocksDigital.com:

Keyword Research Data SEMRUSHAs I mentioned, SEMrush.com provides keyword research data not only for your own website, but for any domain name. There are other sources of keyword research data, as well, worth noting:

Google Suggest – Start typing a keyword into Google and you'll notice that there are suggested keywords. You have to start with the beginning of a keyword, so that isn't necessarily helpful at all times, but may help you narrow down different versions of keywords that you want to use, such as singular or plural versions of keywords.

Keyword Data Research Tool Moz

Moz Keyword Explorer
https://moz.com/products/pro/keyword-explorer
Moz.com has a keyword tool that you can use try for free. You'll get their best data if you have a Moz Pro account.

Spyfu
http://www.spyfu.com
Spyfu.com is a competitor to SEMrush.com, and you can get plenty of keyword data there, as well as competitive data, as well.

KeywordTool.IO
http://keywordtool.io/
Keyword Tool touts themselves as being the number one free alternative to the Google Keyword Planner.

WordStream
http://www.wordstream.com/keywords
WordStream has a free keyword tool that allows you to perform 30 free keyword searches. After that, it's a paid tool.

There are several other keyword tool alternatives to the Google Keyword Planner, and I've only mentioned seven. Are there any keyword tool alternatives you recommend? Please share in the comments below.

Bill Hartzer

Bill Hartzer is the Senior Vice President of Agency Services at Advice Interactive. Bill is a frequent speaker and expert discussion panel participant at various search engine marketing and internet marketing conferences and events such as SMX and PubCon.

More Posts - Website - Twitter

7 Keyword Tool Alternatives to Google Planner - Rocks Digital


7 Keyword Tool Alternatives to Google Planner - Rocks Digital

Posted: 27 Mar 2017 06:02 PM PDT

Keyword Data MagnifierKeyword research is, in fact, a big part of the whole entire SEO process, and accurate keyword research data is key. Just recently, it has been reported that Google is restricting the amount of keyword data that you can get using their Google AdWords Keyword Planner tool. If you have been relying solely on the Google AdWords Keyword Planner for your keyword research, Google's restricting of the data is, in fact, a good excuse to move on. There are plenty of other keyword research methods that you can use.

Your Own Keyword Data

First off, it's worth noting that you should be looking at your own keyword data, especially if you're looking for content ideas. There are several places where you can get access to your own keyword data, which essentially shows what your website is currently being found for. The first place I would look is Google's Search Console. Once you verify ownership of the site, you get access to the search analytics, which shows the search queries, clicks, impressions, CTR, and average ranking position. Below is a sample of the data:

Search Analytics Keyword DataYou can get up to the last 90 days of data, and the data is delayed by two days, sometimes for a longer period of time. But all in all, this is your own data, and you're able to see, for example, where your site is ranking, and how many impressions that keyword had–good data if you're looking for opportunities to improve your site's content. For example, if there is a keyword that your site is found for and it shows that there are a lot of impressions (and not a lot of clicks), you may need to optimize a bit differently to target that particular keyword. You can also drill down into the data and see a particular web page on your site–and which keywords that page is ranking for. Again, if the search queries don't match what you think the page is about, updating the content on that page might help. Sometimes all it takes is and update of the title tag on the page. The Google Search Console Data is free, so you should take advantage of it.

Google Analytics, if you're using it on your website for web analytics, is also free. This has plenty of keyword data available, and you can even track down to the keyword level that converted into a sale. So, looking at your own keyword data can give you insight that you may have not realized.

Another place where you can get access to your own keyword data (and, in fact, information about the keywords your competitors are ranking for, is SEMrush.com. Unlike Google search console, you don't have to verify that you own the site. However you can see both organic search traffic, rankings, and pay per click data. When it comes to the PPC data, you can actually see the keyword, ad copy, and the amount of the advertising spend–which is useful if it's you're competitors that you're looking at. I prefer to look for opportunities where my own website is ranking, as SEMrush.com tends to show me keywords that I'm ranking for in the Google Search Results that I didn't think were actually driving traffic to my site. There are, in fact, lots of opportunities that I typically find on a regular basis by consulting this keyword research source.

A sample of the keyword research data you can get from SEMrush.com is shown below, for RocksDigital.com:

Keyword Research Data SEMRUSHAs I mentioned, SEMrush.com provides keyword research data not only for your own website, but for any domain name. There are other sources of keyword research data, as well, worth noting:

Google Suggest – Start typing a keyword into Google and you'll notice that there are suggested keywords. You have to start with the beginning of a keyword, so that isn't necessarily helpful at all times, but may help you narrow down different versions of keywords that you want to use, such as singular or plural versions of keywords.

Keyword Data Research Tool Moz

Moz Keyword Explorer
https://moz.com/products/pro/keyword-explorer
Moz.com has a keyword tool that you can use try for free. You'll get their best data if you have a Moz Pro account.

Spyfu
http://www.spyfu.com
Spyfu.com is a competitor to SEMrush.com, and you can get plenty of keyword data there, as well as competitive data, as well.

KeywordTool.IO
http://keywordtool.io/
Keyword Tool touts themselves as being the number one free alternative to the Google Keyword Planner.

WordStream
http://www.wordstream.com/keywords
WordStream has a free keyword tool that allows you to perform 30 free keyword searches. After that, it's a paid tool.

There are several other keyword tool alternatives to the Google Keyword Planner, and I've only mentioned seven. Are there any keyword tool alternatives you recommend? Please share in the comments below.

Bill Hartzer

Bill Hartzer is the Senior Vice President of Agency Services at Advice Interactive. Bill is a frequent speaker and expert discussion panel participant at various search engine marketing and internet marketing conferences and events such as SMX and PubCon.

More Posts - Website - Twitter

“Google is bringing Assistant to people without internet access - TechCrunch” plus 1 more

“Google is bringing Assistant to people without internet access - TechCrunch” plus 1 more


Google is bringing Assistant to people without internet access - TechCrunch

Posted: 18 Sep 2019 11:38 PM PDT

Google Assistant, the digital assistant from the global search giant, is available to users through their smartphones, laptops, and smart speakers. Earlier this year, the company partnered with KaiOS to bring Assistant to feature phones with internet access. Now Google is going a step further: Bringing its virtual assistant to people who have the most basic cellphone with no internet access. It's starting this program in India.

At an event in New Delhi on Thursday, the company announced a 24×7 telephone line that anyone in India on Vodafone-Idea telecom networks could dial to have their questions answered.

Users will be able to dial 000-800-9191-000 and they won't be charged for the call or the service. Manuel Bronstein, a VP at Google, said through this program the company is hoping to reach hundreds of millions of users in India who currently don't have access to smartphones or internet.

google assistant 2g calls

Even as there are more than 500 million users with access to internet and about 450 million with smartphones in India, more than half of the nation's 1.3 billion people remains unconnected.

India has emerged as one of the last great growth markets for Silicon Valley companies that are looking to find their next billion users worldwide.

More to follow…

Google swallows DeepMind Health - BBC News

Posted: 18 Sep 2019 06:00 AM PDT

Nurses using Streams appImage copyright DeepMind
Image caption The Streams app is saving nurses hours each day, the Royal Free Hospital says, but it proved controversial

Last November the pioneering London AI firm DeepMind announced that its health division was being transferred to its parent company Google.

Now, 10 months later, the move is finally happening, the delay a measure of how controversial and painful this process has been.

When the restructuring was announced last year, DeepMind was accused of breaking a promise not to hand over any NHS data to the American search giant.

Google said the transfer to its global health division would give DeepMind's Streams app, which helps doctors and nurses to monitor patients with a severe kidney condition, the resources it needed to expand internationally.

The Streams app had caused quite a stir when it was revealed that it used the data of about 1.6 million patients, without asking permission. The Information Commissioner's Office (ICO) ruled that the hospital involved in the research - the Royal Free in London - had not done enough to protect patient privacy.

And back in 2016, after controversy over the way NHS data was being used, DeepMind's co-founder Mustafa Suleyman made this pledge: "DeepMind operates autonomously from Google, and we've been clear from the outset that at no stage will patient data ever be linked or associated with Google accounts, products or services."

The end of that autonomy meant that Google had to renegotiate the contracts with NHS hospitals involved in DeepMind's research. It also mean the demise of the independent ethics panel which oversaw that research.

DeepMind was co-operating with Moorfields Eye Hospital, where it was working on using machine learning to assess eye scans with a high degree of accuracy, and with London's University College Hospital, where its technology was being tested in the planning of radiotherapy for patients with head and neck cancer.

Now Google says these and other NHS hospitals have, after lengthy discussions, decided to continue their collaborations. But one partner, the Yeovil District Hospital, which signed a five-year contract with DeepMind in 2017, decided not to transfer that deal to Google.

It told the BBC: "Working with the DeepMind team, we found that Streams is not necessary for our organisation at the current time."

In a blogpost, Dr Dominic King, who is taking a team of about a hundred from DeepMind to Google Health, explained why the transition had taken so long: "Health data is sensitive, and we gave proper time and care to make sure that we had the full consent and co-operation of our partners.

Google influence

"This included giving them the time to ask questions and fully understand our plans and to choose whether to continue our partnerships. As has always been the case, our partners are in full control of all patient data and we will only use patient data to help improve care, under their oversight and instructions."

But as of now there are no plans to replace the ethics panel, so there is little clarity on who will oversee the work Google does with the data of NHS patients. The staff are still in London - although they may have to move offices. Whether the work will stay in the UK for the long term remains to be seen.

Also unclear is where this leaves DeepMind and its co-founder Mustafa Suleyman. Last month it emerged that he had gone on long-term leave. The health division was his baby and, for all the high profile work around the AI firm's mastery of games like Go and chess, it was the most practical demonstration of how its technology could change the world.

He has released a statement saying he's "incredibly proud to reflect on the team's journey and achievements over the past three years, and I have no doubt that their positive impact will only increase as they join forces with Google Health".

He says he can't wait to see what comes next and looks forward to working with the team as "an advisor and supporter".

But insiders doubt he will have much influence over Google's health research when he returns from his extended break later this year.

DeepMind and its founders are rightly proud of their work in this field. But all their talk of operating as an autonomous UK-based AI powerhouse, with huge funding but little intervention from the Google mothership, now looks a little hollow.

“Google is bringing Assistant to people without internet access - TechCrunch” plus 1 more


Google is bringing Assistant to people without internet access - TechCrunch

Posted: 18 Sep 2019 11:38 PM PDT

Google Assistant, the digital assistant from the global search giant, is available to users through their smartphones, laptops, and smart speakers. Earlier this year, the company partnered with KaiOS to bring Assistant to feature phones with internet access. Now Google is going a step further: Bringing its virtual assistant to people who have the most basic cellphone with no internet access. It's starting this program in India.

At an event in New Delhi on Thursday, the company announced a 24×7 telephone line that anyone in India on Vodafone-Idea telecom networks could dial to have their questions answered.

Users will be able to dial 000-800-9191-000 and they won't be charged for the call or the service. Manuel Bronstein, a VP at Google, said through this program the company is hoping to reach hundreds of millions of users in India who currently don't have access to smartphones or internet.

google assistant 2g calls

Even as there are more than 500 million users with access to internet and about 450 million with smartphones in India, more than half of the nation's 1.3 billion people remains unconnected.

India has emerged as one of the last great growth markets for Silicon Valley companies that are looking to find their next billion users worldwide.

More to follow…

Google swallows DeepMind Health - BBC News

Posted: 18 Sep 2019 06:00 AM PDT

Nurses using Streams appImage copyright DeepMind
Image caption The Streams app is saving nurses hours each day, the Royal Free Hospital says, but it proved controversial

Last November the pioneering London AI firm DeepMind announced that its health division was being transferred to its parent company Google.

Now, 10 months later, the move is finally happening, the delay a measure of how controversial and painful this process has been.

When the restructuring was announced last year, DeepMind was accused of breaking a promise not to hand over any NHS data to the American search giant.

Google said the transfer to its global health division would give DeepMind's Streams app, which helps doctors and nurses to monitor patients with a severe kidney condition, the resources it needed to expand internationally.

The Streams app had caused quite a stir when it was revealed that it used the data of about 1.6 million patients, without asking permission. The Information Commissioner's Office (ICO) ruled that the hospital involved in the research - the Royal Free in London - had not done enough to protect patient privacy.

And back in 2016, after controversy over the way NHS data was being used, DeepMind's co-founder Mustafa Suleyman made this pledge: "DeepMind operates autonomously from Google, and we've been clear from the outset that at no stage will patient data ever be linked or associated with Google accounts, products or services."

The end of that autonomy meant that Google had to renegotiate the contracts with NHS hospitals involved in DeepMind's research. It also mean the demise of the independent ethics panel which oversaw that research.

DeepMind was co-operating with Moorfields Eye Hospital, where it was working on using machine learning to assess eye scans with a high degree of accuracy, and with London's University College Hospital, where its technology was being tested in the planning of radiotherapy for patients with head and neck cancer.

Now Google says these and other NHS hospitals have, after lengthy discussions, decided to continue their collaborations. But one partner, the Yeovil District Hospital, which signed a five-year contract with DeepMind in 2017, decided not to transfer that deal to Google.

It told the BBC: "Working with the DeepMind team, we found that Streams is not necessary for our organisation at the current time."

In a blogpost, Dr Dominic King, who is taking a team of about a hundred from DeepMind to Google Health, explained why the transition had taken so long: "Health data is sensitive, and we gave proper time and care to make sure that we had the full consent and co-operation of our partners.

Google influence

"This included giving them the time to ask questions and fully understand our plans and to choose whether to continue our partnerships. As has always been the case, our partners are in full control of all patient data and we will only use patient data to help improve care, under their oversight and instructions."

But as of now there are no plans to replace the ethics panel, so there is little clarity on who will oversee the work Google does with the data of NHS patients. The staff are still in London - although they may have to move offices. Whether the work will stay in the UK for the long term remains to be seen.

Also unclear is where this leaves DeepMind and its co-founder Mustafa Suleyman. Last month it emerged that he had gone on long-term leave. The health division was his baby and, for all the high profile work around the AI firm's mastery of games like Go and chess, it was the most practical demonstration of how its technology could change the world.

He has released a statement saying he's "incredibly proud to reflect on the team's journey and achievements over the past three years, and I have no doubt that their positive impact will only increase as they join forces with Google Health".

He says he can't wait to see what comes next and looks forward to working with the team as "an advisor and supporter".

But insiders doubt he will have much influence over Google's health research when he returns from his extended break later this year.

DeepMind and its founders are rightly proud of their work in this field. But all their talk of operating as an autonomous UK-based AI powerhouse, with huge funding but little intervention from the Google mothership, now looks a little hollow.

“Google Trends Charts Hint CBS' Star Trek: Discovery Might Be A Complete Failure - Bounding Into Comics” plus 1 more

“Google Trends Charts Hint CBS' Star Trek: Discovery Might Be A Complete Failure - Bounding Into Comics” plus 1 more


Google Trends Charts Hint CBS' Star Trek: Discovery Might Be A Complete Failure - Bounding Into Comics

Posted: 22 Aug 2019 12:00 AM PDT

A number of Google Trends charts hint that CBS' Star Trek: Discovery on CBS All Access might be a complete failure.

CBS did claim that it reached 8 million subscribers back in February of 2019 indicating they had reached that goal two years ahead of schedule. However, they haven't released viewer numbers of their shows including Star Trek: Discovery. (Related: Klingons To Get a New Look in Season Two of Star Trek: Discovery!)

Fans have had to rely on reports from CBS owned ComicBook.com which claimed in Decemeber 2018 Star Trek: Discovery is "one of the five most in-demand digital original series in the world." The claim was based off data provided by Parrot Analytics. (Related: Star Trek: Discovery Sued by Creator of Tardigrades Anas Abdin for Stealing Plotlines and Character)

However, YouTuber Doomcock calls that praise into question and he uses Google Trends to do so.

As you can see in the video above, the Google Trends show Star Trek: Discovery has way less search traffic than Star Trek: The Next Generation, a show that has been off the air since 1994. In fact, Star Trek: The Next Generation had greater search interest than Star Trek: Discovery throughout Discovery's life. (Related: Is Star Trek: Discovery Using the Ghostbusters Strategy to Deflect Valid Criticism?)

Doomcock would go on to compare Discovery to Spongebob Squarepants and The Orville. Discovery performed way worse than both of those shows. He would even compare it to a bag of moldy cheese, which performed better than Discovery.

I did my own experiment to see if in fact there is a problem with Star Trek: Discovery and I found some very interesting things. First, Doomcock is on point. As you will see below, Star Trek: Discovery is losing in trends to both older shows and the current comedic take on the franchise, The Orville. (Related: Star Trek: Discovery Renewed For A Third Season – Adds New Showrunner Michelle Paradise)

As Doomcock pointed out The Next Generation and The Orville crush Discovery.

STD Google Trends 2019

Discovery has been flat-lined since last year. It only got close to the trends of Star Trek: The Next Generation once back at the end of 2018. As noted previously, TNG has been off the air since 1994.

But I wasn't done, I wanted to go a bit further to get a clear picture.

I removed The Orville and instead added in two other older Star Trek shows for reference. First Star Trek: Voyager, and Star Trek: Deep Space Nine. I also expanded the search to two years instead of one to give Star Trek: Discovery a better shot and for clarity of course. Full disclosure our editor, John Trent, mistakenly believes DS9 to be the better series in the franchise, but we can all forgive him for being wrong.

Now on to the results:

STD Google Trends 2019 2

We can see the results aren't all that wonderful for Discovery. Obviously TNG is still performing way higher than Discovery. But so is Voyager. At points Deep Space Nine had slightly higher search interest!

Only at one point, this past June, was Discovery able to overtake Voyager in Google Trends.

I then decided to compare Star Trek: Enterprise to Star Trek: Discovery.

As we can see, Discovery with its $8 million an episode budget cannot even hold off a UPN produced Star Trek: Enterprise.

STD Google Trends 2019 3

CBS might have renewed Star Trek: Discovery for a third season, but it definitely looks like the show has a lot of work cut out for it if it plans to win back traditional Star Trek fans who definitely appear more interested in the older shows than Star Trek: Discovery.

What do you think of all of this? Is there a problem with Discovery? Do you think these Google Trend charts indicate Discovery doesn't have the eyes certain reports indicate it does? I'd love to hear from you all!

(Visited 78,881 times, 1 visits today)

A perfect match? Google Assistant comes to Control4’s Smart Home OS 3 - Digital Trends

Posted: 12 Sep 2019 04:04 PM PDT

If you use Control4 products, there's a new way to take control. At CEDIA 2019, Google and SnapAV, a producer of audio/visual, surveillance, networking, automation, and remote management products, announced their new collaboration. This collaboration adds Google Assistant to Control4's new Smart Home OS 3.This information comes after Control4 assured customers that its products would still work with Nest after Google locked down the Nest platform from third-party programs back in May 2019.
Using Google Assistant, users can control their Control4 system with voice commands. "So when you say, 'Hey, Google, turn on the big game,'" the Assistant will turn on a whole media room, dim the lights and close the shades, and even select the right sports channel and set the perfect volume level," Michele Turner, Senior Director of Google Smart Home Ecosystem, said in a statement.
google assistant comes to control4s smart home os 3 cedia booth and control4
This change will make the Control4 App, handheld remote, wall keypads, touchscreens, and others more user-friendly, starting with the simple "OK , Google" voice command. Control4 says that the integration is compatible with any Google Assistant-powered speakers or smart displays, such as a Google Home Hub, Google Nest Hub Max, or Google Home Mini. It is also compatible using any smartphone with the Assistant app. Customers can customize Google Assistant voice commands using the Customer Control4 site.
This announcement came during the unveiling of the Control4 Smart Home OS 3. Along with the collaboration with Google, SnapAV also announced that the new OS will have integration with third-party smart doorbells through Intercom Anywhere. A new high-availability automation controller, the CA-10 controller, can also be used with the new OS, offering four times the processing power and memory of the EA-5 controller, with is perfect for the needs of larger homes, according to SnapAV.
"Control4 Smart Home OS 3 was designed as the ultimate solution for today's smart home, giving each homeowner a unique and personalized experience that unifies all connected devices for control in a single platform," SnapAV Chief Product & Technology Officer Charlie Kindel said in a press release. "But Control4 OS 3 is also designed to evolve with the needs of homeowners and the industry. We're setting the bar even higher with new personalization features and integrations with tens of thousands of devices, which now includes voice control using Google Assistant."

Editors' Recommendations

“Google Trends Charts Hint CBS' Star Trek: Discovery Might Be A Complete Failure - Bounding Into Comics” plus 1 more


Google Trends Charts Hint CBS' Star Trek: Discovery Might Be A Complete Failure - Bounding Into Comics

Posted: 22 Aug 2019 12:00 AM PDT

A number of Google Trends charts hint that CBS' Star Trek: Discovery on CBS All Access might be a complete failure.

CBS did claim that it reached 8 million subscribers back in February of 2019 indicating they had reached that goal two years ahead of schedule. However, they haven't released viewer numbers of their shows including Star Trek: Discovery. (Related: Klingons To Get a New Look in Season Two of Star Trek: Discovery!)

Fans have had to rely on reports from CBS owned ComicBook.com which claimed in Decemeber 2018 Star Trek: Discovery is "one of the five most in-demand digital original series in the world." The claim was based off data provided by Parrot Analytics. (Related: Star Trek: Discovery Sued by Creator of Tardigrades Anas Abdin for Stealing Plotlines and Character)

However, YouTuber Doomcock calls that praise into question and he uses Google Trends to do so.

As you can see in the video above, the Google Trends show Star Trek: Discovery has way less search traffic than Star Trek: The Next Generation, a show that has been off the air since 1994. In fact, Star Trek: The Next Generation had greater search interest than Star Trek: Discovery throughout Discovery's life. (Related: Is Star Trek: Discovery Using the Ghostbusters Strategy to Deflect Valid Criticism?)

Doomcock would go on to compare Discovery to Spongebob Squarepants and The Orville. Discovery performed way worse than both of those shows. He would even compare it to a bag of moldy cheese, which performed better than Discovery.

I did my own experiment to see if in fact there is a problem with Star Trek: Discovery and I found some very interesting things. First, Doomcock is on point. As you will see below, Star Trek: Discovery is losing in trends to both older shows and the current comedic take on the franchise, The Orville. (Related: Star Trek: Discovery Renewed For A Third Season – Adds New Showrunner Michelle Paradise)

As Doomcock pointed out The Next Generation and The Orville crush Discovery.

STD Google Trends 2019

Discovery has been flat-lined since last year. It only got close to the trends of Star Trek: The Next Generation once back at the end of 2018. As noted previously, TNG has been off the air since 1994.

But I wasn't done, I wanted to go a bit further to get a clear picture.

I removed The Orville and instead added in two other older Star Trek shows for reference. First Star Trek: Voyager, and Star Trek: Deep Space Nine. I also expanded the search to two years instead of one to give Star Trek: Discovery a better shot and for clarity of course. Full disclosure our editor, John Trent, mistakenly believes DS9 to be the better series in the franchise, but we can all forgive him for being wrong.

Now on to the results:

STD Google Trends 2019 2

We can see the results aren't all that wonderful for Discovery. Obviously TNG is still performing way higher than Discovery. But so is Voyager. At points Deep Space Nine had slightly higher search interest!

Only at one point, this past June, was Discovery able to overtake Voyager in Google Trends.

I then decided to compare Star Trek: Enterprise to Star Trek: Discovery.

As we can see, Discovery with its $8 million an episode budget cannot even hold off a UPN produced Star Trek: Enterprise.

STD Google Trends 2019 3

CBS might have renewed Star Trek: Discovery for a third season, but it definitely looks like the show has a lot of work cut out for it if it plans to win back traditional Star Trek fans who definitely appear more interested in the older shows than Star Trek: Discovery.

What do you think of all of this? Is there a problem with Discovery? Do you think these Google Trend charts indicate Discovery doesn't have the eyes certain reports indicate it does? I'd love to hear from you all!

(Visited 78,881 times, 1 visits today)

A perfect match? Google Assistant comes to Control4’s Smart Home OS 3 - Digital Trends

Posted: 12 Sep 2019 04:04 PM PDT

If you use Control4 products, there's a new way to take control. At CEDIA 2019, Google and SnapAV, a producer of audio/visual, surveillance, networking, automation, and remote management products, announced their new collaboration. This collaboration adds Google Assistant to Control4's new Smart Home OS 3.This information comes after Control4 assured customers that its products would still work with Nest after Google locked down the Nest platform from third-party programs back in May 2019.
Using Google Assistant, users can control their Control4 system with voice commands. "So when you say, 'Hey, Google, turn on the big game,'" the Assistant will turn on a whole media room, dim the lights and close the shades, and even select the right sports channel and set the perfect volume level," Michele Turner, Senior Director of Google Smart Home Ecosystem, said in a statement.
google assistant comes to control4s smart home os 3 cedia booth and control4
This change will make the Control4 App, handheld remote, wall keypads, touchscreens, and others more user-friendly, starting with the simple "OK , Google" voice command. Control4 says that the integration is compatible with any Google Assistant-powered speakers or smart displays, such as a Google Home Hub, Google Nest Hub Max, or Google Home Mini. It is also compatible using any smartphone with the Assistant app. Customers can customize Google Assistant voice commands using the Customer Control4 site.
This announcement came during the unveiling of the Control4 Smart Home OS 3. Along with the collaboration with Google, SnapAV also announced that the new OS will have integration with third-party smart doorbells through Intercom Anywhere. A new high-availability automation controller, the CA-10 controller, can also be used with the new OS, offering four times the processing power and memory of the EA-5 controller, with is perfect for the needs of larger homes, according to SnapAV.
"Control4 Smart Home OS 3 was designed as the ultimate solution for today's smart home, giving each homeowner a unique and personalized experience that unifies all connected devices for control in a single platform," SnapAV Chief Product & Technology Officer Charlie Kindel said in a press release. "But Control4 OS 3 is also designed to evolve with the needs of homeowners and the industry. We're setting the bar even higher with new personalization features and integrations with tens of thousands of devices, which now includes voice control using Google Assistant."

Editors' Recommendations

10 tools and training courses to boost your SEO game - Mashable

10 tools and training courses to boost your SEO game - Mashable


10 tools and training courses to boost your SEO game - Mashable

Posted: 13 Sep 2019 02:00 AM PDT

Just to let you know, if you buy something featured here, Mashable might earn an affiliate commission.
Boost your site's search results with these online courses.
Boost your site's search results with these online courses.

Image: pexels

These days, it's incredibly easy to build a website. Turning that website into a success, though? Not quite as simple. 

You can perfect your online appearance as much as you want, but if it ranks low on search engines, nobody will see it. Your company has got to be one of the first results; otherwise, you might as well be invisible.

Fortunately, even if you've never thought about SEO a day in your life, there are tools and training courses that can help you boost your ranking. Here are 10 of them, all on sale:

RankTools Pro is like a digital doctor for your website. The app diagnoses your site's key performance areas, looking at everything from your Google rankings and social media standings to your IP impact and malware. Using over 20 different tools, it'll then help you devise a solid SEO plan so you can rank higher and bring more traffic to your site.

Worth $1,199.40, a lifetime subscription to RankTools Pro is currently just $29.99.



10 tools and training courses to boost your SEO game

Total beginner when it comes to SEO? This simple tool will help streamline the process and revolutionize your SEO game by breaking down everything into three key parts: competitor and keyword identification, backlink research, and page auditing. You'll get access to 21 different tools to help you amp up your site's ranking and make strides in your marketing game.

Typically $500, you can slash 95% off and get a lifetime subscription to SERPstash for just $24.



10 tools and training courses to boost your SEO game

Amazon rules everything around us. If you've already hopped on the selling game, this consultancy package can give you insights into your competitors' pricing strategies. That way, you can get a leg up and increase your traffic. It takes just seven working days and the entire package includes an SEO health checklist, up to two new SEO optimized product descriptions, meta, picture, and alt tags, and product hosting on the product listing site.

This consultancy package is usually $325, but you can get it on sale for just $79.



10 tools and training courses to boost your SEO game

Taught by a best-selling Amazon author, entrepreneur, and SEO coach, this course will show you how to drown out competitors and rank on Google. You'll begin with a free 15-minute coaching call to ask any questions you may have. Then, in less than an hour, the content will cover how to gauge your competition, use authoritative sites to rank in Google, and use webmaster tools to check your performance, and crawling and indexing status.

Typically $200, you can slash 93% off this training and get it for just $12.99.



10 tools and training courses to boost your SEO game

Through 29 lectures and two hours of content, this course covers the four most effective ways to sell on Amazon: Amazon SEO, recommendation algorithms, Amazon ads, and high-converting product listings. You'll learn how to dominate your product niche after studying the case of a million-dollar business. 

This course usually retails for $200, but you can sign up now for just $12.99.



10 tools and training courses to boost your SEO game

If you're unfamiliar with the way the web works, don't fret. This Technical SEO course can get you up to speed in just one day. With just two hours of training, you'll uncover all the tips and tricks to make your site rank higher in SEO, boost engagement, and increase conversions. It's like an insider's guide to keeping your web pages user and search engine-friendly.

Originally $200, this course is on sale for just $12.99.



10 tools and training courses to boost your SEO game

Across eight courses and over 200 lectures, this training bundle will help you earn a coveted spot on the first page of Google's search results. You'll master everything from keyword research and conversion rate optimization to content marketing, and social media. Heck, you'll even get a master course in the complex, but incredibly lucrative Google Adwords.

Valued at $979.92, this training bundle is just $30 here.



10 tools and training courses to boost your SEO game

If you've got the basics of SEO down, but want to dive in a bit deeper, this advanced course is the way to go. In just an hour, you'll discover concepts like Latent Semantic Indexing (LSI) and Term Frequency times Inverse Document Frequency (TF-IDF) – or in other words, the secrets of the pros that you can't just Google. With lifetime access, this course will help you future-proof your SEO strategy and keep you focused on the right tactics.

Pick up this Beyond the Basics course for just $19 now.



10 tools and training courses to boost your SEO game

This 12-lecture course will show you three new ways to get traffic to your website in under an hour. You'll learn how to rank higher in search traffic through image best practices like sizing, rendering, and tagging, and put your new knowledge to the test through high-performing social media posts.

Typically retailing for $200, you can get the Google Image SEO course for $12.99.



10 tools and training courses to boost your SEO game

Wrapping 16 SEO courses into one, this 15-hour training guide offers instruction on everything from SEO basics, to keyword research, and on-page optimization, to search optimization strategies for images and videos. You'll learn about backlinking and email marketing best practices and ultimately discover how to use all of these things to make your site look and act more professional within its niche. You'll even walk away with a shiny certification when you complete the course.

Worth $97, this master course is just $19.99 here.



10 tools and training courses to boost your SEO game

10 tools and training courses to boost your SEO game - Mashable


10 tools and training courses to boost your SEO game - Mashable

Posted: 13 Sep 2019 02:00 AM PDT

Just to let you know, if you buy something featured here, Mashable might earn an affiliate commission.
Boost your site's search results with these online courses.
Boost your site's search results with these online courses.

Image: pexels

These days, it's incredibly easy to build a website. Turning that website into a success, though? Not quite as simple. 

You can perfect your online appearance as much as you want, but if it ranks low on search engines, nobody will see it. Your company has got to be one of the first results; otherwise, you might as well be invisible.

Fortunately, even if you've never thought about SEO a day in your life, there are tools and training courses that can help you boost your ranking. Here are 10 of them, all on sale:

RankTools Pro is like a digital doctor for your website. The app diagnoses your site's key performance areas, looking at everything from your Google rankings and social media standings to your IP impact and malware. Using over 20 different tools, it'll then help you devise a solid SEO plan so you can rank higher and bring more traffic to your site.

Worth $1,199.40, a lifetime subscription to RankTools Pro is currently just $29.99.



10 tools and training courses to boost your SEO game

Total beginner when it comes to SEO? This simple tool will help streamline the process and revolutionize your SEO game by breaking down everything into three key parts: competitor and keyword identification, backlink research, and page auditing. You'll get access to 21 different tools to help you amp up your site's ranking and make strides in your marketing game.

Typically $500, you can slash 95% off and get a lifetime subscription to SERPstash for just $24.



10 tools and training courses to boost your SEO game

Amazon rules everything around us. If you've already hopped on the selling game, this consultancy package can give you insights into your competitors' pricing strategies. That way, you can get a leg up and increase your traffic. It takes just seven working days and the entire package includes an SEO health checklist, up to two new SEO optimized product descriptions, meta, picture, and alt tags, and product hosting on the product listing site.

This consultancy package is usually $325, but you can get it on sale for just $79.



10 tools and training courses to boost your SEO game

Taught by a best-selling Amazon author, entrepreneur, and SEO coach, this course will show you how to drown out competitors and rank on Google. You'll begin with a free 15-minute coaching call to ask any questions you may have. Then, in less than an hour, the content will cover how to gauge your competition, use authoritative sites to rank in Google, and use webmaster tools to check your performance, and crawling and indexing status.

Typically $200, you can slash 93% off this training and get it for just $12.99.



10 tools and training courses to boost your SEO game

Through 29 lectures and two hours of content, this course covers the four most effective ways to sell on Amazon: Amazon SEO, recommendation algorithms, Amazon ads, and high-converting product listings. You'll learn how to dominate your product niche after studying the case of a million-dollar business. 

This course usually retails for $200, but you can sign up now for just $12.99.



10 tools and training courses to boost your SEO game

If you're unfamiliar with the way the web works, don't fret. This Technical SEO course can get you up to speed in just one day. With just two hours of training, you'll uncover all the tips and tricks to make your site rank higher in SEO, boost engagement, and increase conversions. It's like an insider's guide to keeping your web pages user and search engine-friendly.

Originally $200, this course is on sale for just $12.99.



10 tools and training courses to boost your SEO game

Across eight courses and over 200 lectures, this training bundle will help you earn a coveted spot on the first page of Google's search results. You'll master everything from keyword research and conversion rate optimization to content marketing, and social media. Heck, you'll even get a master course in the complex, but incredibly lucrative Google Adwords.

Valued at $979.92, this training bundle is just $30 here.



10 tools and training courses to boost your SEO game

If you've got the basics of SEO down, but want to dive in a bit deeper, this advanced course is the way to go. In just an hour, you'll discover concepts like Latent Semantic Indexing (LSI) and Term Frequency times Inverse Document Frequency (TF-IDF) – or in other words, the secrets of the pros that you can't just Google. With lifetime access, this course will help you future-proof your SEO strategy and keep you focused on the right tactics.

Pick up this Beyond the Basics course for just $19 now.



10 tools and training courses to boost your SEO game

This 12-lecture course will show you three new ways to get traffic to your website in under an hour. You'll learn how to rank higher in search traffic through image best practices like sizing, rendering, and tagging, and put your new knowledge to the test through high-performing social media posts.

Typically retailing for $200, you can get the Google Image SEO course for $12.99.



10 tools and training courses to boost your SEO game

Wrapping 16 SEO courses into one, this 15-hour training guide offers instruction on everything from SEO basics, to keyword research, and on-page optimization, to search optimization strategies for images and videos. You'll learn about backlinking and email marketing best practices and ultimately discover how to use all of these things to make your site look and act more professional within its niche. You'll even walk away with a shiny certification when you complete the course.

Worth $97, this master course is just $19.99 here.



10 tools and training courses to boost your SEO game